Alvin Burch
Director of sales
Bowling Green,KY
Summary
An aggressive and success-oriented professional seeking a position offering stability, challenge and growth.
Sales leader with proven ability to drive revenue growth and enhance team performance. Expertise in sales strategy, client relationship management, and market analysis. Strong focus on teamwork, adaptability, and achieving results. Known for leadership, communication, and problem-solving skills.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Director of Sales
Southern Collective Spirits Company
02.2025 - Current
- Developed and executed strategic sales plans to drive revenue growth across multiple regions.
- Led high-performing sales teams, fostering collaboration and achieving ambitious sales targets.
- Analyzed market trends to identify new business opportunities and optimize sales strategies.
- Implemented CRM systems to enhance customer relationship management and streamline sales processes.
- Established key performance indicators to monitor team performance and drive accountability.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Cultivated relationships with key clients, ensuring exceptional service and long-term partnerships.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Managed and motivated sales team to increase revenue 150% in 6 months.
Off Premise Sales Manager
Ajax Turner
11.2022 - 01.2025
- Led sales team to exceed quarterly targets through strategic planning and effective coaching.
- Developed and implemented training programs to enhance team performance and product knowledge.
- Analyzed market trends to identify new business opportunities and adjust sales strategies accordingly.
- Fostered relationships with key clients, improving customer satisfaction and retention rates.
- Mentored junior sales staff, providing guidance on best practices and professional development opportunities.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
District Sales Manager
Red Bull Distribution Company
09.2019 - 10.2022
- Train, coach, and develop a team of 8 account sales managers
- Ensure proper trade/program execution in entire market
- Conduct weekly, monthly, and quarterly sales meetings
- Grow current footprint by working with local and national trade buyers.
- Led regional sales teams to exceed quarterly targets through strategic planning and execution.
- Developed and implemented training programs to enhance team performance and product knowledge.
- Grew YOY sales 25% by consistently meeting and exceeding quotas.
Beer Manager
Kappy’s Fine Wine & Spirits
04.2019 - 09.2019
- Order all beer for all 15 chain locations
- Managed inventory levels, ensuring optimal stock for diverse beer selections.
- Trained and mentored staff of 20 on product knowledge and customer service techniques.
- Increase sales of beer department through set up of displays and tastings
- Maintain store standards, sales and registers in absence of store manager
- Open and close store
Sr. Sales Manager
Barrel House Z Brewing
09.2017 - 11.2018
- Managed 6 wholesalers across Massachusetts and Rhode Island sales market
- Present products to current and future accounts
- Conduct quarterly sales and budget meetings with wholesalers
- Set up and staff a variety of events
- Generate sales reports using VIP sales platform
- Position eliminated due to lack of funding, laid off.
- Led sales initiatives to drive revenue growth and market penetration.
- Developed and implemented strategic partnerships to enhance brand visibility.
Southeastern New England Sales Representative
Stony Creek Brewery
02.2016 - 09.2017
- Managed multiple wholesalers and sales staff in market
- Present products to potential retailers
- Maintain proper point of sale and shelf space in market
- Set up, organize, and staff various tastings and events
- Quarterly and monthly sales meetings with wholesalers in markets
- Developed and executed sales strategies to increase market share and brand visibility.
- Established and maintained relationships with key accounts to drive customer loyalty.
Southern New England Regional Manager
FX Matt Brewing Co.
05.2014 - 11.2015
- Set monthly sales goals and incentives for brewery reps
- Facilitate events and promotions for accounts
- Maintain relationship between the brewery and wholesaler
- Monthly work with sales reps and key wholesaler personnel
- Utilize wholesaler reports to identify areas of opportunity within territory
- Brewery ceased distribution in the region, laid off.
- Led regional operations to optimize production efficiency and enhance team performance.
- Developed strategic initiatives to increase market share and strengthen brand presence in assigned territories.
- Established and maintained operational standards for 8 locations.
On Premise Sales Manager
Coastal Extreme Brewing/Newport Distilling Company
01.2013 - 05.2014
- Set monthly sales goals and incentives with wholesaler
- Maintain relationships between brewery and accounts
- Install and troubleshoot draft system issues
- Quarterly meetings with wholesaler to discuss brand and sales forecasting
- Set up and staff events, festivals, and tastings
- Developed and executed strategic sales plans to enhance market penetration and brand visibility.
- Cultivated relationships with key accounts, fostering loyalty and driving repeat business.
Craft and Import Sales Specialist/Merchandiser
Sheehan Companies
05.2006 - 12.2012
- Present and expand new and current products
- Maintain account receivables and keep account in credit terms
- Set up programming and incentives with suppliers.
- Solve draft system issues
- Set up and execute tastings, staff training, and incentive program
- Build and maintain product displays and cooler space
- Order product and manage inventory levels
- Arranged consistent shelves, bins, and racks at 60 locations by following established planograms.
Education
B.S. - Criminal Justice
SUNY-Oswego
Oswego, NY06.2002
Skills
- Sales training and leadership
- Revenue growth
- Sales funnel management
- Pipeline development
- Sales team training
- Territory management
- Sales presentations
- Trade show representation
- Cold calling
- Client acquisition
Certification
- WSET II Training - Spirits
- WSET I Training- Wine
- Level II Cicerone
- Servsafe Certified
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director of Sales
Southern Collective Spirits Company
02.2025 - Current
Off Premise Sales Manager
Ajax Turner
11.2022 - 01.2025
District Sales Manager
Red Bull Distribution Company
09.2019 - 10.2022
Beer Manager
Kappy’s Fine Wine & Spirits
04.2019 - 09.2019
Sr. Sales Manager
Barrel House Z Brewing
09.2017 - 11.2018
Southeastern New England Sales Representative
Stony Creek Brewery
02.2016 - 09.2017
Southern New England Regional Manager
FX Matt Brewing Co.
05.2014 - 11.2015
On Premise Sales Manager
Coastal Extreme Brewing/Newport Distilling Company
01.2013 - 05.2014
Craft and Import Sales Specialist/Merchandiser
Sheehan Companies
05.2006 - 12.2012
B.S. - Criminal Justice
SUNY-Oswego
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