Alviria Martinez
Santa Fe,NM
Summary
Retail management professional with strong focus on optimizing store performance and enhancing customer experience. History of leading sales teams to achieve targets while maintaining high standards of service and efficiency. Renowned for strong collaboration, adaptability, and effective communication skills.
Overview
23
23
years of professional experience
Work History
Store Manager
Hanes Brands
08.2012 - 01.2025
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Completed routine store inventories.
- Maintained a clean and organized store appearance to enhance the overall shopping experience for customers.
- Opened/closed the retail locations securely adhering to company protocols for cash handling procedures.
- Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
3rd Keyholder
The Fragerance Outlet
10.2008 - 09.2011
- Trained and mentored employees to improve sales and customer service skills
- Resolved escalated customer service issues or concerns
- Organized stock room and checked inventory for accurate labeling, logical placement and neat arrangement
- Set schedules to cover demand without exceeding labor budget
- Achieved revenue targets by coaching employees on promotional strategies
- Assisted with inventory control efforts by arranging cycle counts and identifying potential shrink points
- Authorized special actions for returns, exchanges and refunds
- Completed inventory cycle counts and audits to maintain accurate records
Point Of Sale Associate
Mervyns
11.2007 - 10.2008
- Excited customers about purchases by sharing current pricing and promotional offerings
- Enhanced revenue by encouraging beneficial product add-ons relating to customer shopping needs
- Managed needs of different customers and answered questions regarding prices and promotions
- Monitored fitting rooms and completed general cleaning tasks throughout store
- Created positive impression with customer through level of service and professional personal appearance
Keyholder
Kitchen Collection
02.2002 - 05.2005
- Filled in for store management on demand, smoothly handling day-to-day operations and maintaining leadership continuity
- Minimized financial errors by carefully counting drawers at beginning and end of each shift
- Kept floor presentable and customer-ready by overseeing continuous store recovery and maintenance actions
- Maintained attractive, well-organized displays with regular resets
- Kept employees satisfied and working hard through consistent training, mentoring and support
Education
Diploma - Basic
Santa Fe High
Santa Fe, NM05.2000
Skills
- Quality control
- Brand promotion
- Ability to multitask
- Materials organization
- Customer service
- Problem-solving
Timeline
Store Manager
Hanes Brands
08.2012 - 01.2025
3rd Keyholder
The Fragerance Outlet
10.2008 - 09.2011
Point Of Sale Associate
Mervyns
11.2007 - 10.2008
Keyholder
Kitchen Collection
02.2002 - 05.2005
Diploma - Basic
Santa Fe High
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