Summary
Work History
Education
Skills
Timeline
Certification
References
References
PREVIOUS COMPANIES
Overview
Generic

ALY RAY

Summary

Successful leader in the Fashion, Beauty & Luxury Lifestyle Industry with proven accomplishments in driving growth, client relationships and increasing profits. Articulate, creative, proactive, friendly, ethical and optimistic individual focused on team morale, client experience, operational improvements and company achievements.

Work History

Director of Operations

Pink Sofa Society
05.2022 - 12.2023
  • Determined business plan, mission statement, and vision.
  • Transformed ideas into beautiful designs used in identity branding campaigns and private label.
  • Sourced initial funding to get business up and running while planning initial structure and making strategic first hires.
  • Developed and executed branding campaigns to educate and engage with target audiences.
  • Managed financial, operational and human resources to optimize business performance.
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs to create client loyalty

Director of Operations

BOBBLES & LACE
01.2020 - 01.2022
  • Worked closely with internal stakeholders to ensure the appropriate objectives and priorities were enabled within the sales organization and had a significant voice in cross functional operations
  • Created and led all strategy, marketing, project management efforts, sales, and account management activities for all 8 locations from onset to completion
  • Identified areas for process improvement while recommending and implementing solutions
  • Implemented appropriate recruiting processes such as setting clear expectations for deliverables with hiring managers, discussing candidates' assessments, closing approaches, and interviewing techniques
  • Engaged positively with staff and leadership colleagues, soliciting and encouraging feedback and collaborative spirit.
  • Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
  • Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.

Talent Scout and Recruiter

KELLER WILLIAMS
01.2016 - 01.2020
  • Promoted from Realtor to the CEO and oversaw the day-to-day operations of growth and recruitment
  • Researched competition and developed business prospecting and marketing strategies to offer the most value to agents in the market area
  • Owned the entire recruitment lifecycle for all hiring needs from sourcing/recruiting campaigns, to screening and assessing candidates, and managed the entire candidate process through initial onboarding
  • Implemented innovative and competitive strategies for high volume staffing, recruiting, retention, and internal movements.

Practice Manager of Operations & Clients

Rn Esthetics & Laser
01.2014 - 01.2016
  • Developed staffing structures that best met the goals of high-quality care and patient satisfaction in addition to maximizing revenue through efficient, effective, and compliant procedures
  • Won prestigious “The Best of the North Shore/BONS” Award (2015)
  • Consulted with department leadership on coaching/corrective counseling and staff performance to achieve desired outcomes
  • Managed daily practice operations to optimize appointment scheduling, patient records management and billing functions.
  • Assisted in the planning and execution of sponsorships and client events
  • Created and monitored client-specific presentations, proposals, and other client-facing materials.
  • Provided outstanding support to entire staff which helped improve process flow and boosted efficiency.

District Sales Manager

RATNER CO. & TRADE SECRET
01.2010 - 01.2014


  • District Leader of over 15 salons in the Boston Metro area and throughout New England.
  • Recruite and develop a leadership team for 15 stores; 15 managers, 85 retail specialist and 30 stylists
  • Communicate regularly with Regional to maximize opportunity and minimize issues within territory
  • Planned and implemented staff development and in-service training programs to enhance product knowledge and technical skills.
  • Respond personally to customer issues and resolve them
  • Actively listened to customers, handled concerns quickly and mitigated issues for resolution.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Manage daily operations, company's objectives and achieved KPIs by way of bi-monthly store visits, weekly group conference calls and daily touch-base calls with store managers and numerous daily emails.
  • Project and set financial plans based on trending sales, respective to each location
  • Coach managers to assess each team member's productivity and assist managers in driving sales, perfecting customer service, improving client retention, professional image, and networking with-in the community.
  • Continually expanded knowledge of product lines; specializing in features, benefits and value to customer.

Co-Manager

CACHE
01.2004 - 01.2009
  • Promoted from sales associate of Salem, NH to Assistant Manager of Copley, MA and ultimately promoted to Co-Manager of Peabody, MA and then transferred as Co-Manager to Burlington, MA
  • Achieved monthly sales goals set for the success of the high volume store
  • Personally made a $4,000 sale and was mentioned in the Caché newsletter
  • Responsible for daily operations and procedures
  • Personal stylist for Kim Kazei, 7 News Anchor, selected and managed her wardrobe
  • Executed a monthly floor change and maintained visuals per company standards
  • Recruited and interviewed perspective employees that could be an asset to sales team and be instrumental to my succession plan
  • Trained staff to have an ongoing loss prevention awareness for shrink control.

Education

Associate of Arts -

Suffolk University
Boston, MA

Skills

  • Luxury Brand-Building Strategies
  • Luxury Sales Expertise
  • Client-Centric Approach
  • Operational Efficiency
  • Excellent Verbal and Written Communication
  • Organizational Leadership
  • Customer Loyalty & Retention
  • Visual Merchandising
  • Team Bonding
  • Passionate for Fashion

Timeline

Director of Operations

Pink Sofa Society
05.2022 - 12.2023

Director of Operations

BOBBLES & LACE
01.2020 - 01.2022

Talent Scout and Recruiter

KELLER WILLIAMS
01.2016 - 01.2020

Practice Manager of Operations & Clients

Rn Esthetics & Laser
01.2014 - 01.2016

District Sales Manager

RATNER CO. & TRADE SECRET
01.2010 - 01.2014

Co-Manager

CACHE
01.2004 - 01.2009

Associate of Arts -

Suffolk University

Certification

  • Licensed Cosmetologist
  • Licensed Realtor, Massachusetts & New Hampshire

References

References available upon request

References

References available upon request

PREVIOUS COMPANIES

  • NEIMAN MARCUS
  • NORDSTROMS
  • Alterna Hair Products


Overview

20
20
years of professional experience
1
1
Certificate
ALY RAY