Alycia Rodriguez

Brand Activation Manager

Anheuser-Busch

Tannersville, PA

12.2013 - 12.2018

Planned, implemented and tracked sales and marketing strategies to promote brand products using CRM tools such as Salesforce, GospotCheck and Mobility360.
Conceptualized brand identity and developed unique accompanying graphic style using Coralx7 graphic design program.
Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
Motivated team members to continuous improvement in promoting and selling target products by conducting several samplings a week.
Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
Developed innovative marketing campaigns based on key objectives.
Compiled product and customer data to generate informed profit projections.
Consulted with product development teams to enhance products based on customer interest data.
Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
Monitored online advertising and social media campaigns to assess success of different strategies.
Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
Developed insights on marketing campaigns to assess performance against goals.
Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
Created printed marketing materials designed to drive campaigns, such as Coral X7.
Provided research and development on AB products to showcase benefits and retain customers.
Recruited and hired experienced contractors to complete projects on time and within budget requirements.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
Maintained a total of 100+ bars in 5 different counties on a monthly basis, meeting all their needs to continue growing business and additionally adding accounts that didn’t previously work with the company was a huge achievement.