Summary
Overview
Work History
Education
Skills
Websites
Phone
Timeline
Generic

Alysa Walack

Land O’Lakes,USA

Summary

Results-driven sales management professional with over 18 years of experience in transforming marketing strategies into revenue growth. Proven expertise in strategic planning, customer relationship management, and team leadership. Recognized for high productivity and efficient task completion, leveraging cutting-edge technology to create innovative solutions that address client pain points. Committed to generating new opportunities and positively impacting the bottom line for forward-thinking organizations.

Overview

19
19
years of professional experience

Work History

VP Strategic Accounts

FCI Brands
Nashville, TN
01.2024 - 09.2024
  • Elevated brand visibility through innovative strategies and solutions.
  • Delivered tailored solutions to meet specific client needs.
  • Generated a 20% expansion of business within current customer base.
  • Achieved a 50% year-over-year sales increase through new and existing customer acquisition.
  • Teamed with enterprise accounts to support their initiatives and create comprehensive online store platforms.
  • Requested referrals from other departments and contacts to find internal growth opportunities within existing customers.
  • Established robust relationships with clients and suppliers.
  • Coordinated event logistics, ensuring seamless experiences that met brand objectives and client expectations.
  • Supplied green product solutions conforming to contemporary environmental criteria.
  • Dismissed over complications with a non-compete clause.

Brandologist

Blue Dog Merch (BDM)
Nashville, TN
04.2020 - 06.2023
  • Client-focused sales expert adept at delivering personalized marketing solutions.
  • Partnered with diverse national and international companies, strengthening brand identity using strategic marketing services.
  • Achieved 25% annual sales growth.
  • Expanded account base through dedicated networking.
  • Pursued RFP opportunities, developing proposals and presentations.
  • Cultivated strong relationships with clients, colleagues, and vendors.
  • Facilitated BDM's integration into the Coupa Supplier Network.
  • Created functional strategies to solve issues, leading to cost reductions.
  • Monitored and managed stock levels to ensure timely availability of materials.

DIRECTOR, STRATEGIC ACCOUNTS

Corporate Imaging Concepts (CIC)
Northbrook, IL
03.2018 - 03.2020
  • Manage delivery of innovative marketing solutions for Fortune 500 and local companies.
  • Directed business planning, sales strategy formulation, and marketing initiatives.
  • Achieved consistent annual sales growth exceeding 20%.
  • Supervised a $3M portfolio, enhancing customer loyalty, engagement, and sales.
  • Boosted sales through development of quality/safety protocols, on-site events, and custom apparel services.
  • Partnered with C-suite leaders and key personnel to establish comprehensive multi-product strategies.
  • Facilitated new programs to ensure efficient and well-defined procedures.
  • Managed customer financial performance with a focus on planning, negotiation, and profitability.
  • Developed and executed strategic marketing and sales plans to boost sales and achieve business objectives.
  • Established an incentive system using gift cards to gather necessary 1099 information.

DIRECTOR OF MARKETING, BUSINESS DEVELOPMENT & VENDOR RELATIONS

Sysix Technologies, LLC
Lombard, IL
01.2008 - 01.2009
  • Specialized in delivering IT and e-business consulting solutions.
  • Managed comprehensive marketing, communication, and business development strategies through the implementation of long-term plans.
  • Developed marketing collateral, direct mail tactics, and events to meet company objectives.
  • Managed distribution of market development funds from strategic partners for campaigns.
  • Evaluated marketing activities, performance, and positioning against industry best practices.
  • Oversaw interviewing, hiring, training and team performance.
  • Conceptualized, designed, and executed ideas to enhance experiences across different media.
  • Arranged partner events involving companies like Dell and VMware to attract qualified leads.
  • Successfully executed cost-saving measures resulting in a 38% reduction in trade show expenses between 2008 and 2009.
  • Provided nationwide infrastructure services and financing options.

SENIOR MARKETING ASSOCIATE, Consumer Lending Division

Morgan Stanley
Vernon Hills, IL
09.2005 - 03.2008
  • An American multinational investment bank and financial services company
  • Contributed to marketing strategy support, brand positioning enhancement, customer segmentation efforts, and creation/maintenance of a comprehensive marketing roadmap across channels/tactics.
  • Developed comprehensive messaging and sales materials to enhance brand positioning.
  • Managed a recognition program supporting sales force and general initiatives.
  • Achieved a 24% increase in loan applications during spring home buying campaign.
  • Managed campaign rewards program and coordinated with retail gift card vendors.
  • Created weekly reports to monitor metrics for a gift card campaign involving three national retailers.

Education

MASTER OF BUSINESS ADMINISTRATION -

Northern Illinois University
DeKalb
01.2011

BACHELOR OF SCIENCE - MARKETING

Bradley University
Peoria, IL

Skills

  • Client Acquisition Development
  • Project Management
  • Comprehensive Marketing Planning
  • Strategic Marketing Skills
  • Key Account Management
  • Financial Forecasting & Budget Management
  • Problem Solving/Ad Hoc
  • Competitive Market Evaluation
  • Trade Show/Event Planning
  • Client/Partner Relationship Management
  • Sales Team Leadership
  • Strategic Competitive Assessment
  • Targeted Brand Strategy
  • Channel Partner Management

Websites

Phone

cell, (847) 287-7483

Timeline

VP Strategic Accounts

FCI Brands
01.2024 - 09.2024

Brandologist

Blue Dog Merch (BDM)
04.2020 - 06.2023

DIRECTOR, STRATEGIC ACCOUNTS

Corporate Imaging Concepts (CIC)
03.2018 - 03.2020

DIRECTOR OF MARKETING, BUSINESS DEVELOPMENT & VENDOR RELATIONS

Sysix Technologies, LLC
01.2008 - 01.2009

SENIOR MARKETING ASSOCIATE, Consumer Lending Division

Morgan Stanley
09.2005 - 03.2008

MASTER OF BUSINESS ADMINISTRATION -

Northern Illinois University

BACHELOR OF SCIENCE - MARKETING

Bradley University

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Alysa Walack