Alysabeth Martin
Jersey City,NJ
Overview
6
6
years of professional experience
Work History
Senior Associate, Client Strategy
The Ricciardi Group
06.2020 - Current
- Successfully cultivate and maintain client relations by managing teams and resources to deliver comprehensive B2B solutions for financial service, financial technology solutions, and private equity brands
- Assist in the coordination of brand strategy positioning and narrative frameworks based on immersive research and competitive insights
- Lead the print production and custom landing page development of a corporate social responsibility (CSR) report for a private equity firm
- Manage the development of digital sitemaps and technical website builds, inclusive of SEO and UX/UI content recommendations, and conduct thorough quality assurance reviews of digital assets
- Plan and execute global, integrated advertising campaigns for several clients, including digital, social, TV/OTT, in coordination with SEM efforts, lead generation activities, and drip campaigns
- Support the response process for new business activities including the development of pitch materials, case studies, and credentials
Associate, Client Strategy
The Ricciardi Group
06.2021 - 02.2023
- Led strategy and execution for social media campaigns and developed editorial content of daily programming for a cryptocurrency brand
- Reported metrics in a comprehensive dashboard to measure efficacy of campaigns according to recommended key performance indicators
Intern, Marketing
The Ricciardi Group
06.2020 - 05.2021
- Frequently conduct in-depth industry research, competitive analyses, and brand audits to assist in the development of corporate brand narratives and product messaging for internal and external uses
- Support digital marketing functions, including ABM tactics and digital advertising campaigns, delivering measurable results on key metrics
Marketing Assistant
American Dream
06.2018 - 09.2019
- Reported to the SVP of Marketing to assist in the development of retail, travel marketing initiatives, partnerships, and sponsorships
Education
Bachelor's degree in Marketing and Concentration in Business Law and Ethics -
Fordham University Gabelli School of Business
Bronx, NY05.2021
Skills
- HubSpot: Leverage for marketing automation, customer relationship management (CRM), lead nurturing, email marketing, publishing social content, and campaign tracking
- Google Data Studio: Proficient in creating interactive dashboards, analyzing present data from various sources, and synthesizing reports to address key performance indicators
- Google Analytics: Regularly monitor tracking codes, analyzing website traffic, user behavior, and conversion metrics
- Social Media Platforms: Extensive experience managing social media platforms such as LinkedIn, Twitter, and Instagram for brand promotion, community engagement, and data-driven campaign management
- WordPress: Proficient in managing websites using WordPress, including content creation, theme customization and basic HTML/CSS editing
- Figma: Skilled in using Figma to prototype user interfaces, wireframes, and designs for web and mobile applications
Hobbies and Interests
Hobbies include cooking, running, and playing guitar.
Timeline
Associate, Client Strategy
The Ricciardi Group
06.2021 - 02.2023
Senior Associate, Client Strategy
The Ricciardi Group
06.2020 - Current
Intern, Marketing
The Ricciardi Group
06.2020 - 05.2021
Marketing Assistant
American Dream
06.2018 - 09.2019
Bachelor's degree in Marketing and Concentration in Business Law and Ethics -
Fordham University Gabelli School of Business