Alyse Gillentine
Indianapolis,Indiana
Summary
Results-driven social media marketing professional with over 7 years of experience in the tourism and entertainment sectors, including amusement parks and NHRA professional drag racing. Expertise in visual communication, content creation, and social media management enhances brand engagement and growth. Recognized for a creative approach and problem-solving capabilities, with a strong emphasis on delivering high-quality visual content. Aiming to leverage skills to drive innovative marketing strategies in dynamic environments.
Overview
3
3
years of professional experience
Work History
Digital Communications Manager
AB Motorsports
Brownsburg, Indiana
12.2024 - Current
- Manages all social media platforms for 4x NHRA Top Fuel World Champion Antron Brown, including @antronbrowntf and @abmotorports.1 on Instagram, Facebook, X, and TikTok. Expanded reach to over 20 million on Facebook, with notable growth including +10,877 new Instagram followers, +4,254 new Twitter/X followers, and +17K new TikTok followers, resulting in 13M views.
- Designed t-shirts for both online store and in-person track sales; managed Shopify backend, overseeing all creative elements on the site.
- Grew platform engagement substantially, achieving 395.5K engagements on Facebook, 521.3K on Instagram, 362.7K on TikTok, and 195.5K on Twitter/X, with YouTube generating 7.6M views and 61.7K hours in watch time.
- Provided timely race updates via social media, covering events across the U.S. and producing YouTube content that brings fans an exclusive look behind-the-scenes of NHRA racing.
- Established partnerships with sponsors including Matco Tools, Lucas Oil, Toyota, Sirius XM, Oakley, and Factory Motor Parts, enhancing brand visibility through collaborative content.
- Collaborated with publicists to attract top-tier content creators to NHRA events, increasing event exposure.
- Led the creation of graphics, and managed photography and videography for the race team and driver.
- Conducted media visits across the country to increase awareness of the sport and driver.
- Managed website updates and ensured all content remained relevant and engaging.
- Brought a fresh perspective to the team, creating content that is fun, relatable, and aligned with brand growth objectives.
Digital Communications Manager
Cedar Point Amusement Park
Sandusky, Ohio
07.2022 - 12.2023
- Collaborates with cross-functional teams to create and implement digital marketing strategies that align with business goals.
- Achieved engagement increases of 23% on Facebook,18.8% on Instagram, 582.4% on TikTok and 7.4% on X since July of 2022.
- Orchestrates content creation and management across multiple social media platforms including TikTok, Facebook, X, and Instagram.
- Directs and produces photo/video shoots for digital asset collection in-park and across all properties.
- Plans and executes a social media calendar bi-weekly and runs analytical social media reports weekly.
- Negotiates and executes successful celebrity, influencer/content creator and brand partnership deals.
- Writes social media channel plans, blogs and recaps.
- Produces high-quality graphics, videos, and photos using Adobe Creative Suite.
- Supervises seasonal team to create top-tier photo and video assets.
- Works closely with an agency to ensure alignment across all paid advertising and core social media messaging.
- Plans and assists with large media events and Creator Days for capital announcements, special events and ride openings.
- Achieved a proven track record of optimizing sales through strategic marketing campaigns and effective use of paid advertising across various platforms, leveraging 40K units over projected Season Pass sale goals since launch on Aug 1, 2023.
- Professional food, lifestyle, product, atmospheric and merchandise photographer for the entire Cedar Point brand.
- Proficient in utilizing Sprout to schedule posts and report social media analytics.
Education
Bachelor of Arts - Art And Psychology
Hiram College
Hiram, OH12-2018
Skills
- Adobe Creative Suite
- Photography
- Copy Writing
- Analytical Reporting
- Content Creation
- Video Production
- Graphic Design
- Social Media Strategy
- Digital Asset Management
- Leadership
Accomplishments
- Awarded a Citation of Excellence for Best Social Media Campaign 2022 for Shores & Islands Ohio at the Ohio Travel Association conference in October 2022. This award was presented by Ohio Magazine.
- Awarded Best Social Media account in the NHRA. This award was presented at the Performance Racing Industry show by National Dragster Magazine in 2024.
Timeline
Digital Communications Manager
AB Motorsports
12.2024 - Current
Digital Communications Manager
Cedar Point Amusement Park
07.2022 - 12.2023
Bachelor of Arts - Art And Psychology
Hiram College