Summary
Overview
Work History
Education
Skills
Websites
Industryexperience
Timeline
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Alyse Yashinsky

Troy,MI

Summary

Alyse is a seasoned strategist with nearly a decade of agency experience, specializing in crafting innovative, data-driven strategies across various digital platforms. She excels at fostering strong client relationships and identifying unique growth opportunities. Alyse's creative acumen and analytical fluency enable her to deliver compelling storytelling and data-rich insights for cutting-edge marketing campaigns.

Overview

8
8
years of professional experience

Work History

ASSOCIATE DIRECTOR - AUDIENCE STRATEGY

Publicis Collective
Birmingham, MI
01.2023 - Current
  • Conduct in-depth audience analysis and segmentation to inform targeted marketing campaigns
  • Develop and implement audience-centric strategies to optimize engagement and meet business objectives
  • Utilize data analytics tools to track, measure, and report on key performance metrics
  • Collaborate with content and creative teams to develop compelling messaging that resonates with target audiences

SENIOR STRATEGIST - MARKETING TRANSFORMATION

Accenture Song
Detroit, MI
01.2022 - 01.2023
  • Develop comprehensive briefs with key audience insights, messaging considerations, and best practices to inspire and inform cross-functional teams
  • Act as a strategic liaison across internal teams, cross-agency partners, and clients to create cohesive and impactful campaigns
  • Create and implement standardized briefing templates, content calendars, project management tools, and review processes
  • Design and execute digital strategies and campaigns, including product launches, to achieve clients' key KPIs and goals
  • Contribute to new business pitches by developing strategic presentations and proposals, showcasing innovative marketing solutions and driving client acquisition

MANAGER - STRATEGY & ANALYTICS

Leo Burnett
Troy, MI
01.2018 - 01.2022
  • Develop strategic briefs and content strategies in collaboration with team members from various disciplines and agency partners
  • Leverage curiosity in digital and social trends, customer behavior, and technological innovations to inspire creative ideation and identify brand opportunities
  • Create measurement and testing plans to refine creative tactics, optimize results, and establish best practices
  • Manage and mentor team members, empowering them to achieve goals and produce high-quality work

Digital Strategy Consultant

Shift
Birmingham, MI
11.2016 - 03.2018
  • Engaged with 2,000+ dealership clients in the US and UK to assess digital marketing needs and craft tailored strategies.
  • Analyzed insights to recommend relevant products and services based on client needs.
  • Generated monthly lead reports for management, delivering actionable insights.
  • Developed training materials and manuals to enhance onboarding and continuous learning for staff.
  • Provided troubleshooting and training for dealers on digital tools, ensuring smooth operations and high customer satisfaction.

Education

MASTERS - BUSINESS ADMINISTRATION

Walsh College
Troy, MI
01.2017

BACHELOR OF ARTS - PSYCHOLOGY

Michigan State University
Lansing, MI
01.2015

Skills

  • Data-Driven Decision Making
  • Audience Segmentation
  • Brand Strategy
  • Channel & Content Strategy
  • Strategic Planning & Execution
  • Team Leadership & Development

Industryexperience

  • Automotive
  • Beauty
  • CPG
  • Pharma
  • QSR
  • Retail

Timeline

ASSOCIATE DIRECTOR - AUDIENCE STRATEGY

Publicis Collective
01.2023 - Current

SENIOR STRATEGIST - MARKETING TRANSFORMATION

Accenture Song
01.2022 - 01.2023

MANAGER - STRATEGY & ANALYTICS

Leo Burnett
01.2018 - 01.2022

Digital Strategy Consultant

Shift
11.2016 - 03.2018

MASTERS - BUSINESS ADMINISTRATION

Walsh College

BACHELOR OF ARTS - PSYCHOLOGY

Michigan State University

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