ALYSIA PAGE
San Diego,CA
Summary
DIGITALMARKETINGPROFESSIONAL Versatile marketing professional with 5+ years of experience in social media management, community management, branding, copywriting, and strategy with a BA in Public Relations and Marketing. Experienced in preparing and overseeing online and print marketing campaigns, resulting in an increase in partner relations
Overview
7
7
years of professional experience
1
1
Certification
Work History
MARKETING MANAGER
FIT4MOM
02.2022 - Current
- Orchestrates and leads multifaceted action plans for all corporate and community events, ensuring seamless execution and impactful outcomes.
- Strategically oversees marketing sponsorships and events, cultivating a cohesive and compelling consumer experience, thereby elevating brand recognition and resonance.
- Demonstrates fiscal acumen by formulating meticulous budgets for both virtual and in-person events, optimizing resource allocation for maximum ROI.
- : Expertly designs and manages a comprehensive customer and internal communications strategy encompassing email marketing, lead generation, and campaign development, fostering engagement and driving conversion.
- Proactively identifies, analyzes, and tracks critical findings and trends derived from advanced reporting and analytics, translating insights into innovative marketing strategies and initiatives for sustained success.
- Provides indispensable support to the Marketing Director, overseeing the precise implementation of tasks, stringent adherence to deadlines, and unwavering commitment to the highest quality standards in all endeavors.
- Craft and deliver captivating sales decks for partnership opportunities, leveraging persuasive storytelling and data-driven insights to foster lucrative alliances and propel revenue growth.
SOCIAL + DIGITAL CONTENT MANAGER
FIT4MOM
05.2021 - 02.2022
- Strategically planned, meticulously managed, and flawlessly executed dynamic monthly social media calendars for a vast network of 300+ franchisees, fostering brand consistency and driving engagement across diverse audiences.
- Skillfully orchestrated and nurtured impactful relationships with renowned brands and influential figures, seamlessly integrating their presence into our social media ecosystem, amplifying brand reach and resonance.
- Leveraged sophisticated analytics and meticulously tracked metrics to measure and assess the efficacy of marketing strategies, continuously refining campaigns for optimal engagement, conversion, and return on investment.
- Spearheaded and actively contributed to high-octane brainstorming sessions, cultivating innovative ideas and playing a pivotal role in the conceptualization and creation of cutting-edge digital content, fostering audience captivation and loyalty.
SENIOR LOCAL MARKETING STRATEGIST
SOCi Inc.
11.2020 - 04.2021
- Masterminded and flawlessly executed comprehensive go-to-market strategies, catapulting brands and properties to new heights by strategically aligning marketing initiatives with overarching business objectives.
- Imposed rigorous quality assurance protocols on scheduled social media posts, ensuring impeccable precision, brand consistency, and optimal engagement with meticulous attention to detail.
- Developed innovative and insightful creative briefs to pinpoint and expand clients' target audiences, leveraging deep market insights to inform precise targeting strategies for robust growth.
- Skillfully executed and managed paid media advertising campaigns and monthly boosts, harnessing the power of data-driven insights to optimize ad spend and drive exceptional ROI.
- Pioneered the identification of streamlined processes and cutting-edge best practices across major social media platforms, enhancing operational efficiency and ensuring that marketing efforts remain at the forefront of industry trends.
- Proficiently identified strategic areas for upselling and cross-selling efforts, contributing significantly to revenue growth by uncovering untapped opportunities and delivering compelling value propositions.
LOCAL MARKETING STRATEGIST
SOCi Inc
03.2020 - 11.2020
- Expertly organized and meticulously prioritized workloads to consistently achieve assignments in a timely and highly efficient manner, optimizing productivity and ensuring the highest quality outcomes.
- Orchestrated and executed visionary social media strategies, harnessing data-driven insights and creative ingenuity to cultivate dynamic online presences and engage target audiences effectively.
- Seamlessly crafted and implemented compelling advertisements and performance-boosting campaigns, consistently exceeding preferred metrics on owned accounts, and driving outstanding return on investment.
- Demonstrated an unwavering commitment to client satisfaction by consistently delivering exceptional service, responding to and fulfilling all client requests with remarkable speed, maintaining a stellar 48-hour turnaround time.
- Collaborated seamlessly with the sales team to secure enterprise-level clients, leveraging marketing expertise to drive persuasive pitches and play a pivotal role in closing high-value deals.
SOCIAL MEDIA AND REPUTATION SPECALIST
SOCi Inc
02.2019 - 02.2020
- Proactively provided strategic recommendations rooted in the latest social media best practices and emerging opportunities, demonstrating a forward-thinking approach to maximize brand visibility and engagement.
- Conducted in-depth assessments of target audiences to craft and refine brand assets, ensuring content and messaging resonate deeply with the intended demographics, thereby fostering meaningful connections and brand loyalty.
- Expertly edited and fine-tuned blog posts for SEO optimization, harnessing the power of keyword research and on-page SEO techniques to enhance online discoverability and drive organic traffic growth.
- Diligently monitored online reviews and social media engagement across client and company pages, deploying astute reputation management strategies to safeguard and enhance brand perception, while actively nurturing positive customer interactions.
COMMUNITY MANAGER
Definition
02.2018 - 11.2018
- Skillfully developed and meticulously executed social media strategies in strict alignment with brand guidelines, elevating brand presence, and ensuring consistent messaging across platforms.
- Vigilantly monitored and managed day-to-day social media interactions for a diverse portfolio of clients, fostering meaningful connections, resolving issues, and nurturing positive online communities.
- Crafted dynamic content calendars grounded in strategic storytelling, ensuring a compelling narrative for clients. Maintained a pristine online presence by consistently curating and publishing captivating content that resonated with target audiences.
- Created comprehensive creative briefs and customer profiles, translating client goals into captivating presentations. These documents not only laid the foundation for successful campaigns but also demonstrated a deep understanding of client needs and market dynamics.
MARKETING AND OPERATIONS ASSISTANT
GMG the Agency
01.2017 - 02.2018
- Meticulously crafted and executed monthly content calendars on behalf of clients, demonstrating proficiency in content planning, scheduling, and ensuring consistent messaging to captivate and engage target audiences effectively.
- Strategically developed and fully owned social media strategies, aligning them seamlessly with client objectives and overarching business goals to drive brand awareness and engagement.
- Proactively forged strategic partnerships between brands and influencers, leveraging influencer marketing to drive tangible results, such as increased sales and enhanced brand visibility, showcasing exceptional skills in influencer identification, negotiation, and campaign management
Education
Bachelor of Arts - Public Relations And Marketing
The University of Arizona Global Campus
Skills
- Strategic Planning:
- Team Leadership and Management:
- Brand Management:
- Digital Marketing Expertise:
- Data Analytics and Reporting:
- Market Research and Customer Insights:
- Product Lifecycle Management
- Content Marketing and Creative Skills
- Project Management
- Campaign Management
- Cross-Functional Collaboration
- Crisis Management
- Brand Development
Certification
- Digital Marketing Certified, Hubspot Academy
- Email Marketing 2023, Hubspot Academy
- Social Media Marketing, Hubspot Academy
Timeline
MARKETING MANAGER
FIT4MOM
02.2022 - Current
SOCIAL + DIGITAL CONTENT MANAGER
FIT4MOM
05.2021 - 02.2022
SENIOR LOCAL MARKETING STRATEGIST
SOCi Inc.
11.2020 - 04.2021
LOCAL MARKETING STRATEGIST
SOCi Inc
03.2020 - 11.2020
SOCIAL MEDIA AND REPUTATION SPECALIST
SOCi Inc
02.2019 - 02.2020
COMMUNITY MANAGER
Definition
02.2018 - 11.2018
MARKETING AND OPERATIONS ASSISTANT
GMG the Agency
01.2017 - 02.2018
Bachelor of Arts - Public Relations And Marketing
The University of Arizona Global Campus
- Digital Marketing Certified, Hubspot Academy
- Email Marketing 2023, Hubspot Academy
- Social Media Marketing, Hubspot Academy
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