Summary
Overview
Work History
Education
Skills
Timeline
Generic

Alyson Foster

Summary

Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. A marketing leader with sound judgment, good planning abilities, and interpersonal communication strengths.

Overview

13
13
years of professional experience

Work History

General Manager

LOST BOY CIDER
06.2021 - Current
  • Events, Communications, and Marketing.
  • Developed and implemented strategies to increase sales and profitability within the Events program.
  • Create social media graphics, content, and management for Instagram and Facebook.
  • Conduct daily posts, including reels and stories, to engage with almost 9,500 followers.
  • Research trends within the industry.
  • Website management (Wordpress).
  • Developed and executed a monthly newsletter effective January 2022.
  • Identify and explore off-site opportunities to build brand awareness to drive revenue to the tasting room, i.e. mobile cider bar, festivals, and community partnerships.
  • Engage with community leaders, business owners, and non-profits to increase brand awareness.
  • Planned and executed successful release party events for multiple products.
  • Successfully developed, planned, and implemented fundraisers for Ukraine, Breast Cancer, and local non-profits.
  • Interview potential candidates and help train new associates,
  • Consistently communicate with active staff about upcoming events and special needs to ensure all events are executed smoothly,
  • Schedule and coordinate staff for Farmers Markets, Off-Site Events, and Event Support.
  • Analyze the success of the Events program to determine net profit and sustainability.
  • The Events Program has generated over $100,000 in sales to date for 2023 without any paid advertising or marketing.
  • Consistently work and communicate daily with other managers and the owner to maintain efficient operations and discuss trends, updates, and upcoming needs.

Studio Operator & Teacher

PURE BARRE ALEXANDRIA
04.2018 - 06.2021
  • Main point of contact, in charge of running the day-to-day operations of the studio.
  • Positively interacted with clients and team members daily to create a welcoming and encouraging environment overall
  • Effectively created monthly staff and class schedules.
  • Conducted team meetings to discuss current environment and how to effectively maintain the Pure Barre experience for clients.
  • Completed semi-monthly staff payroll,
  • Interviewed, hired, and on-boarded new team members.
  • Engaged on a regular basis with local businesses, property managers, and community vendors to drive new clients to the studio, including hosting community classes at local venues (collectively referred to as ‘Grassroots Marketing').
  • Created content and schedule for Social Media initiatives.
  • Conducted a daily lead management and sales process (CRM).
  • Actively retained new members by following a retention process for the first 90 days to ensure the client experience is optimal and address any questions or concerns right away.
  • Successfully pivoted business model to an online platform during COVID-19.
  • Planned and executed monthly events and newsletters to increase client engagement.
  • Maneuvered through a major system software change and full studio renovation in 2019.

Studio Manager & Teacher

PURE BARRE DC, Capitol Hill
02.2017 - 02.2018
  • Coordinated daily studio operations, including scheduling, staff management and customer service.
  • Organized and rain quarterly team meetings to ensure the seamlessness of current studio promotions and events, as well as evaluating team morale and teaching skills.
  • Successfully planned and held an anniversary event, 2 open houses, and multiple studio-specific events with local businesses and vendors.
  • Successfully engaged with a local media outlet to write a piece about charity classes to be held at all locations with the No Kid Hungry organization in DC.
  • Supervised studio staff for timely, accurate, and high-quality task completion.
  • Organized and maintained client databases for accurate communication information.
  • Implemented marketing strategies to promote the studio to potential clients.
  • Kept accurate budgets with all expenses tracked and accounted for.
  • Pleasantly greeted customers and asked open-ended questions to better determine needs.
  • Recruited, trained, and developed a high-performing and customer-focused team from scratch.

Executive Secretary

HMSHOST
08.2015 - 01.2017
  • Directly supervised by the Chief Counsel.
  • Responded to emails and other correspondence to facilitate communication and enhance business processes.
  • Handled scheduling for the executive's calendar and prepared meeting agendas and materials.
  • Coordinated travel arrangements and bookings for executive staff.
  • Successfully planned, organized, and executed a multi-departmental, educational program for high school-aged students, over several months
  • Handled confidential information in a professional manner.
  • Assisted in additional planning and execution of key meetings.
  • Managed and ordered office supply inventory.
  • Assisted in technology support issues for staff.
  • Assisted in the preparation of financial reports, budgeting, and forecasting for the executive office.
  • Handled incoming and outgoing mail, email, and faxes.

Executive Assistant

ARONSON, LLC
01.2012 - 04.2015
  • Perform day-to-day tasks for 3 partners, including the managing partner/CEO of the firm
  • Scheduled meetings and coordinated calendars, answered phones and responded to emails
  • Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
  • Maintained the Salesforce database of prospects
  • Prepared powerpoint presentations for meetings
  • Coordinated conference rooms and lunches for Partner meetings and ensured proper materials were prepared and distributed.
  • Arranged requests for outside training/networking events for the team.
  • Handled confidential and sensitive information with discretion and tact.

Operations Specialist

CONSOLIDATED GREEN SERVICES, LLC
06.2010 - 01.2012
  • Participated in the development of a start-up firm.
  • Answered Tier 1 customer requests and worked with multiple vendors to ensure accurate services were provided for clients on a daily basis.
  • Personally managed over 600 accounts.
  • Performed kick-off calls for new accounts.
  • Worked closely with the accounting team to ensure cost savings were being represented correctly to the client.
  • Assisted customers with questions and problems to build brand loyalty and cultivate lasting business relationships.
  • Encouraged and promoted ideas aligned to business needs and benefits.
  • Collected customer feedback and made business adjustments to improve retention and satisfaction.

Education

B.S - Business Administration (Management

BLOOMSBURG UNIVERSITY
Bloomsburg, PA
05.2009

Skills

  • Computer Skills: Microsoft Office (Word, Excel, PowerPoint), Google Workspace, Clubready, Wordpress, Adobe, Arryved, Canva
  • Sales Promotion and Marketing
  • Customer Experience
  • Project Planning
  • Administrative Skill
  • Event Management

Timeline

General Manager

LOST BOY CIDER
06.2021 - Current

Studio Operator & Teacher

PURE BARRE ALEXANDRIA
04.2018 - 06.2021

Studio Manager & Teacher

PURE BARRE DC, Capitol Hill
02.2017 - 02.2018

Executive Secretary

HMSHOST
08.2015 - 01.2017

Executive Assistant

ARONSON, LLC
01.2012 - 04.2015

Operations Specialist

CONSOLIDATED GREEN SERVICES, LLC
06.2010 - 01.2012

B.S - Business Administration (Management

BLOOMSBURG UNIVERSITY

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