Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Page
Notable Career Accomplishments
Timeline
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ALYSON HORN

Atlanta,GA

Summary

REGIONAL SALES LEADER Passionate About Driving Revenue Growth and Inspiring High-Performing Teams Results-driven sales and business development leader with over 20 years of experience. Proven track record of holding sales teams accountable and driving results through effective leadership and collaboration. Skilled in developing, refining, and executing focused sales strategies with measurable tactics to generate revenue. Utilize data to inform operational decisions and drive sales organization success. Create tailored sales opportunities aligned with client needs and industry demand. Stay abreast of competition and market trends to inform strategic planning and maintain a competitive edge. Sales and Operations Leadership | Territory Management | Business Development | Revenue Growth | Account Management Strategic Planning | Customer Acquisition | Customer Retention | Pipeline Management | Sales Forecasting | Market Analysis Team Management | Sales Coaching | Sales Training | Sales Performance Metrics | Client Relationship Management

Overview

23
23
years of professional experience

Work History

Account Manager

A3 Communications
08.2023 - Current
  • Responsible for a territory of 50 plus counties in Georgia selling physical security and network infrastructure
  • Marketing to education and state and local governments as well as large corporations, construction firms and building owners and managers to provide these services
  • Consultative sales, cold calling with no marketing support
  • This territory is completely new with no revenue or repeat business
  • Joining influential associations to gain relationships.

Regional Publisher

THEHOMEMAG
08.2019 - 06.2023
  • Entrusted with the responsibility of overseeing the publication of a magazine every four weeks across three major cities: Atlanta, Georgia; Washington DC; and Chicago, Illinois
  • Managed the entire publishing process, ensuring the timely production and distribution of the magazine in each region
  • Led a team of 11 direct reports, providing guidance and fostering a collaborative work environment
  • Successfully generated $9M in annual revenue, consistently exceeding financial targets
  • Started with one magazine in Atlanta, which had a distribution of 200,000 copies
  • Due to its success, asked to oversee operations in Georgia, Washington, DC, and Chicago, each with a distribution of 200,000 copies
  • Received the Page Yield Growth Award and leader in Page Rate Per Household by consistently surpassing targets
  • Grew personal book of business in Atlanta by identifying growth opportunities and outpacing competition
  • Conducted in-depth analysis of performance metrics, resulting in strategic adjustments that optimized sales plans
  • Created innovative marketing campaigns and distribution strategies, expanding market reach and overall visibility
  • Analyzed performance metrics to evaluate effectiveness of sales plans, optimizing strategies for improved outcomes.

Regional Sales Manager

AVI SYSTEMS
01.2018 - 08.2019
  • Recruited to lead the opening of a new office in Atlanta, Georgia for an established audiovisual dealer from Minnesota
  • Onboarded and trained a team of 3 highly capable account managers, fostering their professional development and driving their sales success
  • Collaborated with cross-functional teams to streamline processes and optimize sales performance
  • Consistently achieved revenue growth and exceeded sales goals, contributing to the company's overall success
  • Led the expansion into a new territory (Atlanta, Georgia), and built a robust sales operation from the ground up
  • Contributed $21M in opportunities by implementing effective sales strategies to penetrate the Atlanta market
  • Created lead generation strategies, resulting in a steady stream of qualified prospects and increased market visibility
  • Consistently exceeded sales targets, consistently achieving 20% growth in revenue year over year (YOY)
  • Developed pricing strategies, proposals, and contracts, maximizing profitability while meeting client requirements.

Regional Director

WHITLOCK
01.2017 - 01.2018
  • Joined the company as a Regional Director to oversee a $65M territory in Texas, specifically Dallas and Austin
  • Motivated and managed a diverse team of 12 professionals to achieve exceptional sales outcomes
  • Led team to consistently exceed sales targets through effective leadership, strategic planning, and fostering a positive work environment
  • Guided and supported team to build strong client relationships and drive revenue growth and market share
  • Full P&L oversight
  • Utilized and optimized effective sales strategies, resulting in an average sales growth of 15% per quarter
  • Exceeded annual sales targets by 30%, consistently driving a revenue increase of 15% year over year
  • Developed and maintained a sales pipeline worth [dollar amount], resulting in consistent revenue generation
  • Consistently ranked as a top-performing regional director within the organization, exceeding sales targets by 30%
  • Led and drove team to increase average deal size by implementing upselling and cross-selling strategies.

Regional Sales Manager

AVI-SPL
01.2001 - 01.2017
  • Initially joined the company as a Business Development Manager from 2002 to 2007, subsequently being promoted to Sales Manager from 2007 to 2013
  • Later, promoted to the position of Regional Sales Manager from 2013 to 2017, overseeing a $45M territory
  • Inspired and led a diverse team of 14 professionals across four offices in Florida (Tampa, Orlando, Jacksonville, and Tallahassee), focusing on sales in the healthcare, education, corporate, and government verticals
  • Played a pivotal role in driving sales and fostering relationships as the first Business Development Manager at AVI
  • Generated $45M in new business opportunities through effective lead generation and prospecting efforts
  • Successfully expanded customer base, acquiring hundreds of new clients and increasing market share
  • Utilized CRM systems and tools to track and manage sales activities, improving pipeline accuracy and forecasting
  • Hired, onboarded, trained, and development all Sales and Business Development Managers for the organization.

Education

Skills

  • Market Forecasting
  • Sales Development
  • Client Relationship Management
  • Sales Analysis

Affiliations

  • Member of IFMA
  • BOMA
  • CREW
  • AIA
  • And WIT

Page

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Notable Career Accomplishments

  • Successfully achieved a remarkable 256% increase in personal income over four years by consistently exceeding annual EBIDTA targets by 40% in each market across three magazines as the Regional Publisher at TheHomeMag.
  • As the Regional Sales Manager at AVI, spearheaded the expansion into a new territory, and played a pivotal role in building a strong sales operation from the ground up, strategically scaling the team to include 3 account managers.
  • As the Regional Sales Director at Whitlock, oversaw a high-value territory in Texas, encompassing Dallas and Austin, with an annual revenue target of $50M, and led a team of 12 sales professionals, fostering a culture of high performance.
  • Consistently promoted at AVI-SPL to oversee a $45M territory and motivated and managed a high caliber team of 14 professionals across four offices in Florida (Tampa, Orlando, Jacksonville, and Tallahassee).

Timeline

Account Manager

A3 Communications
08.2023 - Current

Regional Publisher

THEHOMEMAG
08.2019 - 06.2023

Regional Sales Manager

AVI SYSTEMS
01.2018 - 08.2019

Regional Director

WHITLOCK
01.2017 - 01.2018

Regional Sales Manager

AVI-SPL
01.2001 - 01.2017

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ALYSON HORN