ALYSON C OSTERBERG

• Hired, implemented and scaled a 15+ person field marketing team to complete in-store tastings, sales visits, and promotions across the country.
• Boosted brand awareness and generated sales leads through promotional events, trade shows, and festivals.
• Increased conversion rates by tailoring messaging and collateral to target audiences while increasing sales MOM.
• Implemented effective tracking systems to measure campaign success and inform future marketing decisions.

Sole proprietor of online boutique selling over 100K annually

• Efficiently managed multiple web and social-based platforms for inventory management, acquisition, tracking, and selling
• Provided excellent customer service and built social community of 3K+.
• Developed key operational initiatives to drive and maintain substantial business growth.

• Implemented and managed 30-person guerilla marketing “Street Team” to secure year-long contracts with national liquor and beer brands including Constellation brands, AB, New Belgium brewing, William Grant & Sons, Brown Foreman, etc.
• Utilized field team to promote magazine and client initiatives, sign local bars and restaurants, and create additional sources of revenue and sponsorships opportunities for PACIFIC clients.
• Represented and publicized PACIFIC via regular and guest appearances on Energy Radio, San Diego 6, Fox News, and other local/national outlets. Coverage included KTLA, Fox News, NBCLA, and various blogs.
• Created new lines of revenue via PACIFIC's signature, charity, VIP, and partner events including the Margarita Month program which tied in local bars, national sponsors, and strategic media partners.
• Established and facilitated strategic partnerships with community organizations and media outlets. Pitched and facilitated promotional appearances for Pacific cover models and clients on local TV and radio stations.
• Developed & implemented programs to grow social media and newsletter databases.
• Created, managed, and sold sponsorships for large-scale partner sweepstakes to increase audience and database numbers while providing brand interaction for clients.
• Created and maintained VIP, client, and media databases.
• Grew company sales by creating new marketing streams through events, promotional contesting, and sponsorships.

• Created engaging content and strategic growth plans for PACIFIC's social media and newsletter outlets in order to monetize for multi-media campaigns.
• Managed day-to-day client relationships and added value campaigns for all of David Perloff's (publisher) house accounts generating over 1 mil in revenue yearly.
• Facilitated and conceptualized interactive cover contests for Art, Photography, and Body Issues which created user-generated content and subscriber numbers for PACIFIC databases.
• Managed ads for print publication, website, and social media channels.
• Managed and formatted content for PACIFIC's social media and weekly newsletter outlets, while growing databases through promotional contests and interactive promotions.
• Assisted in all aspects of creating monthly publication including feature conception, copywriting, fact checking, editing, advertising sales and direct mail distribution.

• Managed campaigns from conception through awards season for CEO Leslee Dart's clients including high profile filmmakers including Martin Scorsese, Scott Rudin, Woody Allen, Tom Hanks, and their subsequent films including Oscar campaigns for No Country For Old Men, Julie & Julia, The Fantastic Mr. Fox, Nine, There Will Be Blood, Shutter Island, The Diving Bell and the Butterfly and many others.
• Directed film publicity campaigns to support independent projects in various stages of acquisition from film festivals to theatrical release including Cannes, Tribeca, Sundance, New York, Venice, and Toronto Film Festivals.
• Procured and organized press coverage for red carpet events, press junkets, and film premieres to national and local media outlets.
• Create press opportunities and organize campaigns for filmmakers and talent at various press days, film festivals and events.
• Developed relationships with bookers and journalists to secure feature coverage in major national television, radio, and print outlets including NY Times.
• Drafted and edited press releases, press kits, and bios for directors, films, special projects, and publicity stunts.

• Greeted clients and celebrity guests while performing general office duties such as answering phones, mailings, and daily breaks.
• Handled all support, scheduling, expenses, and various other day-to-day duties for high-level executive within fast-paced publicity firm.
• Compiled and updated press research, clipping documents, client schedules, breaks reports, status reports and research analysis.
• Organized and secured coverage for various press and premiere screenings.