ALYSON RAYMOND
Pittsburgh,PA
Summary
Experienced and passionate marketer and product manager with a customer-centric focus, leveraging design and technology to enhance new features and product suite. Certified Scrum Product Owner with Tier 1 project experience at one of the largest U.S. banks. Provide actionable user acceptance testing feedback, new ideas and solutions based on business goals and objectives. A proven track record of strong communication skills, leading large projects in a fast-paced environment, working collaboratively, understanding the “why,” managing risk, embracing challenges, and having detailed and thorough documentation and roadmaps. Involved in every step of the product development lifecycle from concept through release on mobile-optimized web applications, identifying new ways to address customer needs, their pain points, and improving their overall experience to drive product usage and retention.
Overview
16
16
years of professional experience
1
1
Certification
Work History
VP, Digital Product Manager Lead
The PNC Financial Services Group
Pittsburgh, PA
09.2019 - Current
- Provide and maintain deadline-driven roadmaps and strategic plans with development timelines and scope deliverables for consumer deposit products and included credit card experiences for Virtual Wallet Tools.
- Partnership building with internal key stakeholders and downstream vendors to align overall timelines and processes for cleaner product launches and improved cross-functional communications.
- Identify ways to improve end-to-end customer experience by evaluating impact of code changes for enhancements and features, content and messaging strategies, accessibility needs, and addressing customer feedback through user prototype studies and new design solutions.
- Responsible for backlog prioritization to ensure crew is pulling in work based on business objectives, data insights, governance feedback, approved architecture, dev-ready designs, bugs, tech debt, and customer impact.
AVP, Marketing Lead
The PNC Financial Services Group
Pittsburgh, PA
06.2017 - 08.2019
- Led the multi-functional marketing teams and interactions between line of business partners and agencies to develop best in class Omni-Channel marketing plans and solutions to achieve business goals, drive ROI, and to meet customer needs.
- Help crafted go-to-market strategy, facilitated integration of data and media into measurement and reporting, monitored and optimized various digital campaigns, analyzed results based on marketing KPIs derived from business goals, and provided actionable insight to line of business partners and their product teams.
- Educated agency partners on the business and identified new growth opportunities and tactics based on competitive insights, priority markets, consumer trends, and digital marketing reports in an effort to move the business forward and improve the user experience.
- Relied upon to manage daily project deliverables across various line of business, managed risk with business activities, and facilitated formalized media requests to ensure smooth execution and timely in-market launches.
Affiliate Marketing Manager
American Eagle Outfitters
Pittsburgh, PA
07.2013 - 06.2017
- Was responsible for relationship building, strategy, planning, forecasting, and reporting for the Affiliate channel and built the Affiliate Marketing program from the ground up.
- Identified areas of opportunity to drive brand awareness, market share growth, and incremental Omni-Channel traffic and sales while assessing risk, program efficiencies, and comping YoY sales growth.
- Partnered with merchandising and brand teams to identify key product focus and promotions to align marketing support with seasonal business goals as well as categories of business not meeting sales plan to maximize profitability.
- While upholding my responsibilities as the Affiliate Marketing Manager, was appointed Project Manager by the CMO in 2013 to plan and execute the Aerie Real campaign, a 7 month project that successfully launched on schedule in January 2014.
- Using a PPM solution, set key milestones, worked cross-functionally, controlled budgets, and communicated project status in weekly ELT meetings.
Associate Marketing Manager
American Eagle Outfitters
Pittsburgh, PA
04.2011 - 06.2013
- Cross-functional team lead for SEM, Product Listing Ads, Affiliates, and Comparison Shopping Engines.
- Managed and reported on display tactics such as behavioral advertising and remarketing to reduce shopping cart abandonment.
- Worked closely with vendor, design, and copy for creative needs and managed to deliverables.
- Set-up custom event tracking and Omniture reporting for various project launches including the Back to School branded campaigns and worked with the analytics team to set KPIs to measure success.
Online Marketing Coordinator
American Eagle Outfitters
Pittsburgh, PA
02.2010 - 04.2011
- Responsible for promotional syndication, supporting new product launches, monitoring product ratings and reviews, digital asset routing, direct events calendar maintenance, and marketing communications strategy.
- Initiated creative briefs and worked cross-functionally to manage and launch seasonal box stuffers, bounce back coupons, in store events, new store openings, the AE College Radio station, and corporate projects such as Student Conservation Association, Help Haiti Heal, and Earth Day.
Web Production Associate
American Eagle Outfitters
Pittsburgh, PA
06.2009 - 02.2010
- Arranged meetings for seasonal projects related to on-body photoshoots for the website.
- Tracked all aspects of online seasonal product photography including selecting models, working with the modeling agencies, and organizing call sheets.
Account Executive [Marketing Internship]
The Pitt News
Pittsburgh, PA
08.2008 - 04.2009
- Marketed the Pitt News advertising space adequate to meet monthly sales quota and consecutively met or exceeded monthly sales quota in fall term 2008.
- Maintained in-person contacts with all accounts as required to sell display advertising, special inserts, online, and classified advertising.
Education
Bachelor of Science in Business Administration - Marketing And Finance Double Major
University of Pittsburgh
Pittsburgh, PA04.2009
Skills
- Product Management
- Digital Marketing
- Marketing Operations
- Team Leadership
- Effective Communication
- Organization
- Prioritization
- Attention to Detail
- Critical Thinking
- Results-Driven
Awards
- Received a total of eleven “PNC Spotlight” awards within first two years of employment at PNC, spanning across several categories: Teamwork, Performance, and Respect, submitted by peers and manager.
- Received “New Advertiser of the Year” award from CJ Affiliate by Conversant at the annual CJU conference in Oct 2015 for advertiser with highest total revenue generated.
- Received “High-Five” award in Feb 2015 for exemplifying AEO’s core values: integrity, passion, and teamwork.
- Received “Top Eagle’s Elite” award in Mar 2014 for going ‘above and beyond’ at AEO during Q4 2013.
- Received “High-Five” award in Sept 2011 for exemplifying AEO’s core values: integrity, passion, and teamwork.
- Announced “Sales Rep of the Month” at The Pitt News in Mar 2009.
- Recognized as part of the “Top Sales Team” at The Pitt News in Sept and Oct 2008.
Certification
Certified Scrum Product Owner (CSPO)
References
References available upon request.
Timeline
VP, Digital Product Manager Lead
The PNC Financial Services Group
09.2019 - Current
AVP, Marketing Lead
The PNC Financial Services Group
06.2017 - 08.2019
Affiliate Marketing Manager
American Eagle Outfitters
07.2013 - 06.2017
Associate Marketing Manager
American Eagle Outfitters
04.2011 - 06.2013
Online Marketing Coordinator
American Eagle Outfitters
02.2010 - 04.2011
Web Production Associate
American Eagle Outfitters
06.2009 - 02.2010
Account Executive [Marketing Internship]
The Pitt News
08.2008 - 04.2009
Bachelor of Science in Business Administration - Marketing And Finance Double Major
University of Pittsburgh
Certified Scrum Product Owner (CSPO)
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