Summary
Overview
Work History
Education
Skills
Key Qualifications
Volunteer Experience
Timeline
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ALYSON L. DUNN

Capitol Heights,MD

Summary

Creative writer and editor with an eagle eye for detail and a passion for crafting and telling stories, and connecting with audiences. Skilled in using new techniques and keeping up with the latest trends in writing.

Overview

18
18
years of professional experience

Work History

Marketing Copywriter

BSI
10.2022 - Current
  • Write and create Envision, the monthly LinkedIn newsletter for Assurance, which has over 102,000 subscribers
  • Developed SMS marketing for the Assurance division, making it the first sector to implement this strategy for BSI
  • Helped to design and refresh BSI’s new website for the US, creating new landing pages
  • Editing and writing engaging copy for campaigns while remaining client-facing and agile
  • Confirming compliance with regulatory standards and guidelines before publication
  • Creating social media outreach posts on both informational and promotional topics
  • Boosted search engine rankings with the implementation of targeted SEO strategies in web content
  • Write copy for blogs, campaigns, editorials, and landing pages
  • Edit copy to make sure it aligns with the tone of voice, vision, and style guide
  • Creating social media posts and uploading them to Sprout
  • Formatted copy to align with project-specific guidelines

Store Manager

Starbucks
11.2021 - 07.2022
  • Grew a successful, multi-million-dollar business and drove sales by leveraging business acumen
  • Doubled staff size and rebuilt the culture and morale of the store
  • Lead partners by working shoulder-to-shoulder, coaching partners, and providing feedback when needed
  • Managed store operations, drove financial success, developed a great team, and built a place where everyone was welcome
  • Improved speed of service by changing the flow of traffic in the store, which helped with more interaction with customers and partners, improving customer satisfaction.

Copyeditor

ADC Management
09.2016 - 11.2021
  • Edited articles for spelling, punctuation, grammar, usage, style, facts, clarity, conciseness, accuracy, and consistency
  • Crafted content to attract targeted audiences and drove growth of readers and website traffic
  • Proficient in producing and editing deadline-driven environments with multiple concurrent assignments
  • Communicated and collaborated with writers, editors, and producers to ensure accuracy, voice, and tone
  • Deadline-driven and efficient in supervising writers on the team to stay on a tight deadline, while producing compelling stories, articles, and content
  • Brainstormed with writers and producers to create content for specific audiences
  • Enhanced writer skills by providing constructive feedback on submitted drafts

Senior Staff Writer

Previewstay.com
01.2012 - 08.2016
  • Promoted PreviewStay through SEO writing, putting articles on the first page in Search Engine Results Pages (SERPs)
  • Developed effective solutions for brand promotion by targeting specific audiences and clientele
  • Published destination travel articles to promote specific destinations and attract an audience to the ‘try it before you buy it’ initiative
  • Mentored junior staff writers, providing constructive feedback and guidance for continued growth

Assistant Producer

Gannett
01.2007 - 12.2012
  • Proofread, generated, edited, and produced news articles for the Digital Production Center
  • Managed home pages to engage a loyal audience
  • Spotted and fixed issues related to grammar, spelling, punctuation, and style ensuring no errors
  • Assessed and posted editorial content into The DPC’s content management system while revising department intranet site information
  • Simultaneously edited several newspapers before hourly rollover on its website
  • Conducted thorough research for accurate fact-checking during pre-production stages, resulting in accurate and informative content.

Education

Intern -

Radio America And The National Journalism Center

Bachelor of Science, Communication -

Slippery Rock University
Slippery Rock, PA
01.2006

Butler County Community College
01.2004

Skills

  • Copywriting
  • Copyediting
  • Consumer Behavior
  • Brand Awareness
  • Adobe Pro
  • Sprout Social
  • Workfront
  • Storytelling
  • SEO
  • Brand Messaging
  • Press releases
  • AP Style

Key Qualifications

  • SEO writing
  • Copyediting
  • Copywriting
  • News writing
  • Feature writing
  • Social media writing
  • Content writing
  • Consumer behavior
  • Radio production
  • Brand awareness
  • Blogging
  • Adobe Pro
  • Sprout Social
  • Workfront

Volunteer Experience

  • Prince George’s County Animal Shelter
  • Laila’s Legacy, Foster
  • P3, Foster
  • City Dogs City Kitties, Foster

Timeline

Marketing Copywriter

BSI
10.2022 - Current

Store Manager

Starbucks
11.2021 - 07.2022

Copyeditor

ADC Management
09.2016 - 11.2021

Senior Staff Writer

Previewstay.com
01.2012 - 08.2016

Assistant Producer

Gannett
01.2007 - 12.2012

Intern -

Radio America And The National Journalism Center

Bachelor of Science, Communication -

Slippery Rock University

Butler County Community College

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ALYSON L. DUNN