Alyson M. Koehler

• Regularly meet and exceed multiple sales quotas resulting in consistent revenue, retention and growth of Book of Business.
• Managed sales pipeline effectively, prioritizing high-value leads and consistently following up with prospects to close deals successfully.
• Increased sales by effectively managing a designated territory and building strong relationships with clients.
• Provide exceptional customer service by addressing concerns promptly, resolving issues efficiently, and maintaining open communication channels.
• Expand market share by identifying new business opportunities and establishing partnerships with key industry players.
• Analyze sales data to identify trends, monitor performance against targets, and adjust strategies accordingly for continuous improvement.

Expanded sales opportunities through creative product positioning while introducing POWWR to US market

• Worked with company leadership to develop US sales, marketing, and development strategy
• Recommend and test changes to energy broker and supplier platforms for US implementation and use based on US energy industry expertise in markets and customer use cases.
• Implemented CRM system for better customer tracking, leading to improved follow-up processes and higher conversion rates.
• Managed pipeline efficiently, prioritizing tasks according to urgency/importance while maintaining focus on long-term objectives.
• Enhanced brand visibility, coordinating with marketing to develop impactful campaigns.

• Successful lead generation and marketing strategy for growth of Indra’s commercial natural gas and electricity business across 9 states, with the ability to offer fully renewable energy
• Developed indirect sales through new broker relationships to expand Indra’s commercial business footprint
• Created new direct business through various channels to exceed sales
• Worked directly with pricing team to assess pricing structure in each market and utilize competitor information gathered from research and experiences with customers to improve pricing and become more competitive in the marketplace
• Expanded customer base through cold calling, networking, and relationship building.
• Worked with development team to create a homegrown CRM – provided recommendations, feedback and tested system.

• Managed, trained, and mentored a team of up to 20 outside B2B sales representatives – including recruiting, interviewing, in-office and hands-on field training, one-on-ones, and quarterly reviews.
• Consistently developed new business through rapport and trust building, cold calling, online research, and consistent territory management to exceed sales goals as a team and individual contributor
• Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
• Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
• Reviewed and analyzed customer energy and natural gas usage, as well as customer business goals, to recommend pricing, solutions and a protection plan unique to each customer, and encourage sharing of referrals for new business opportunities
• Secured key accounts with customized sales presentations showcasing unique value propositions tailored to the needs of prospective clients.
• Successful graduate of internal Leadership Development Program.

• Sales, fundraising and marketing for entire organization of 40,000 members
• Created monthly newsletters, e-mails and development of an active social media presence
• Public outreach through press releases and contact with media, corporate sponsors and potential sponsors
• Event and conference planning, fundraising, and management of two annual multi-day conferences.

• Developed new marketing strategy and marketing plan for a pharmaceutical services company to generate leads, increase sales and promote brand awareness
• Worked closely with CEO, COO and SMEs to create clear and unique messaging and creative concepts for external marketing materials, industry events and trade shows, publications and communications to place company products and services clearly on top as the industry leader resulting in increased sales, industry visibility and company awareness
• Create and develop strategic communications and campaigns that are in line with the company strategy to promote the organization, capabilities and new/existing products/services and to prospective and current clients.

• Created product offerings based on industry trends, client business needs
• Instituted and developed brand new offerings and pricing models for the small and emerging pharmaceutical client segment
• Targeted clients for sales opportunities to grow customer base and surpass revenue goals which maintaining strong relationships with current customers for retention and growth
• Developed and executed a comprehensive marketing plan and programs for a suite of products to respond to customer needs and achieve company revenue and profit objectives
• Responsible for the management and development of product offerings with revenue targets of over $8M annually.

• Consulted with sophisticated employer groups and offered counsel and analysis on the performance of healthcare benefit plans, medical management products, and provided training on information product usage
• Worked with clients and third-party consultants to interpret complex data ensuring that benefits utilization, financial progress, disease and case management, and other program activity was in line with client expectations.
• Delivered high-quality solutions for clients through comprehensive research and analysis of industry trends.