Alyssa Ashley

• Stepped up as the most senior person, filling the Director role by managing client work, overseeing execution, and developing comprehensive local and national communications plans to enhance corporate social responsibility (CSR) awareness.
• Oversee CSR website communications, leading design, copy, content management, and periodic refreshes, driving a 20K annual increase in website visitors and boosting audience engagement to 55%, surpassing industry standards without a paid media budget.
• Manage national donor relations from institutions like Technion, UCLA Hammer, and Caltech; support event materials, work-back plans, briefing documents, and talking points.
• Enhance the philanthropic profile of Lynda and Stewart Resnick through strategic media placements in outlets such as People, Forbes, and Fast Company.
• Implement and manage a monitoring system to track social, print, and online coverage across The Wonderful Company brands, providing real-time crisis communication insights.
• Lead social media strategy, copy, and design for global accounts, managing global agencies.
• Regularly research CSR branding and DEI strategies, sharing insights with the Chief Corporate Affairs Officer.

• Strategically manage and cultivate a network of over 400 influencers and tastemakers across sports, fashion, and corporate sectors, delivering actionable trend insights and comprehensive reports.
• Spearhead the expansion of the company’s portfolio, onboarding new brands and driving a 25% increase in brand collaborations.
• Successfully recruit and integrate influencers from key markets, including Los Angeles, New York, Atlanta and Miami, resulting in a growth of 55% new member interest.

• Senior communications advisor to global client Novartis Pharmaceuticals, leading international communications announcements, FDA approval campaigns and wins, and global product launches.
• Successfully secured top-tier medical coverage in STAT and played a pivotal role in shaping the public narrative around key drug approvals, clinical trial results, and healthcare innovations.
• Developed and executed comprehensive media strategies across key markets, managed crisis communications and collaborated with cross-functional teams to ensure consistent messaging.
• Oversaw strategic partnerships with influencers and medical experts to amplify key messages across traditional and digital platforms.

• Spearheaded the creation of comprehensive pandemic-related communications strategies in partnership with HR and Talent Acquisition teams, ensuring clear and consistent messaging across the organization.
• Managed the execution of company-wide Slack channels, social media content calendars, and website performance analytics to enhance internal communications and engagement.
• Led all logistics and planning efforts for the annual American Society of Clinical Oncology meeting, ensuring seamless event execution and alignment with organizational goals.

• Collaborated with a 3-person communications team on the Oprah 2020 Vision Tour, leading diversity, equity, and inclusion initiatives in key U.S. markets.
• Cultivated media relationships and secured top-tier coverage by analyzing industry trends and insights, elevating thought leadership for scientists, nutritionists, and celebrity ambassadors like Ciara, James Corden, and Oprah.
• Developed executive-level media briefings and tracking reports, delivering media training to the OWN team, global agencies, and new hires.
• Led media monitoring and coverage updates, ensuring timely communication and insights for executive stakeholders.
• Managed 12+ partnership broadcast segments, including script development for brand ambassadors, ensuring alignment with campaign objectives.

• Led communications strategy for Novartis' "Gen S" sickle-cell disease campaign, resulting in the launch of an FDA-approved drug and earning four PR News Awards.
• Developed and executed internal and external communications materials for the Executive Director, US Oncology, enhancing stakeholder engagement and increasing newsletter subscription by 72%.
• Coordinated cross-functional teams to create compelling content for public service announcements, satellite media tours, and company-wide town halls, ensuring consistent messaging and effective outreach.

Clients: The Hershey Company, Welch's, Lenovo, and Marcus by Goldman Sachs.

• Established Zeno's inaugural media-agency luncheon program: Designed and implemented this initiative to cultivate relationships with key publication editors. The program successfully achieved its goal of enhancing client coverage and fostering valuable connections, resulting in dedicated pre-launch placements in Real Simple, PureWow, and Forbes within one month.
• Collaborated closely with Account Executives to develop strategic plans for client campaigns and initiatives.
• Performed media outreach to trade, business and broadcast outlets.