Alyssa Balboa
Commerce,Texas
Summary
Dynamic Media & Recruiting Coordinator at East Texas A&M University Cheer Team, skilled in digital content creation and visual storytelling. Successfully enhanced audience engagement through innovative campaigns and effective communication. Bilingual and adaptable, I thrive in collaborative environments, ensuring brand consistency and impactful outreach to prospective athletes and students.
Overview
4
4
years of professional experience
Work History
Media & Recruiting Coordinator
East Texas A&M University Cheer Team
Commerce, TX
08.2025 - Current
- Planned and managed social media content strategy for ETAMU Cheer program across multiple platforms, executing weekly campaigns (#BGWednesday, Highlights, Game Day features) to enhance audience engagement.
- Executed direct outreach to engage prospective athletes and coaches.
- Designed digital flyers, graphics, and promotional materials to promote recruiting events and increase campus engagement.
- Collaborated with coaching staff to ensure branding consistency and effective storytelling in visual media production.
- Capture and edit photography and video content to enhance program visibility and student involvement.
Substitute Teacher
Red Oak ISD
Red Oak, Texas
01.2024 - 08.2026
- Maintained order, enforced school rules, ensured students stayed on task, fostering a productive learning environment in absence of regular teacher.
- Followed teacher's lesson plans and facilitated discussions with students.
- Answering questions, providing guidance, and ensuring students understand the material while keeping them engaged.
- Took attendance, documented issues and student progress, provided detailed notes for returning teacher to inform about day's events.
Substitute Teacher
Commerce ISD
Commerce, Texas
01.2024 - 08.2026
Guest Advocate
Target
Waxahachie, Texas
01.2023 - 08.2026
- Customer Service & Engagement - Assisted guests by delivering friendly, helpful service, answering questions, and resolving issues to enhance shopping experiences.
- Checkout & Payment Processing - Operated registers, processed payments, handled returns/exchanges, and promoted Target Circle and Redcard benefits.
- Order Fulfillment & Drive-Up Services - I assist with online order pickups, curbside delivery, and ensuring guests receive their items efficiently.
- Store Support & Problem-Solving - Maintained store presentation, restocked items, and supported operational tasks to ensure smooth store operations.
- Worked flexible hours during holiday season to accommodate store needs
Education
BBA - Marketing
East Texas A&M
Commerce, TX12-2026
Associate of Science -
Cisco College
Cisco, TX05-2024
High School Diploma -
Red Oak High School
Red Oak, TX05-2022
Skills
- Digital content creation
- Visual storytelling
- Technical proficiency
- Customer support
- Bilingual skills
- Team collaboration
- Adaptability and flexibility
- Communication skills
Timeline
Media & Recruiting Coordinator
East Texas A&M University Cheer Team
08.2025 - Current
Substitute Teacher
Red Oak ISD
01.2024 - 08.2026
Substitute Teacher
Commerce ISD
01.2024 - 08.2026
Guest Advocate
Target
01.2023 - 08.2026
BBA - Marketing
East Texas A&M
Associate of Science -
Cisco College
High School Diploma -
Red Oak High School