Alyssa Bergerson
Los Angeles,CA
Summary
Strategic communications professional with 9+ years of experience in marketing and communications with a passion for data-driven storytelling, talent relations and brand building.
Overview
13
13
years of professional experience
Work History
Founding Team + Head of Marketing
Drink Magna / People Brand Company
04.2023 - Current
- Co-developed two CPG brands in beauty and health, launching Magna electrolytes in July 2024
- Lead athlete and sports marketing signing 7 professional athletes and building an amateur ambassador program
- Onboarded and managed 1,000+ affiliates, generating $200K in revenue and acquiring 3,000+ new customers in 6 months
- Oversee influencer marketing, UGC strategy, and paid content across Instagram, Meta, Youtube and launching TikTok Shop
- Manage brand partnerships, community events and wholesale with key partners, including SoulCycle and boutique fitness studios
Pilates Instructor + Health Coach
Alyssa Bergerson Wellness
10.2022 - Current
- Certified health and nutrition coach with a focus on establishing routines, hormonal balance, anxiety and
depression and disordered eating - Private pilates teacher in Echo Park offering private sessions as well as house calls specializing in contemporary, athletic-style flows
PR Manager
MasterClass
04.2020 - 06.2023
- Oversees communications strategies for new class launches, brand initiatives, corporate communications and awards
- Works closely with talent and their teams to strategize and coordinate marketing and media opportunities across online, print, podcast and broadcast
- Manages communications for CSR initiatives including partnerships with the Department of Corrections in CA and NY and Grants Program to support underserved communities
- Managed key brand features in the NYT, The Atlantic, Esquire UK, funding announcements and company award submissions
PR Manager
Everlane
10.2013 - 03.2020
- Oversaw global communications, developing strategies for brand initiatives, product launches, VIP program, events, retail openings and international markets
- Grew product and brand placements 60% YOY supporting key features in Vogue, WSJ Magazine, Fast Company and The New York Times
- Oversaw celebrity and VIP strategy, building relationships and securing placements on key celebrities leading to over 25,000 new customers
- Worked closely with executives to build narratives to support business priorities with a focus on sustainability, retail and product
- Managed PR and relationships with charitable partners including the ACLU, Oceana, Surfrider Foundation, The New York Times
- Created blogger and affiliate program, building relationships with 300+ influencers and growing affiliate revenue 200% between 2013 and 2015
PR Coordinator
Ann Inc., LOFT
07.2012 - 09.2013
- Secured over 500 print, broadcast and online placements resulting in over 3 million impressions
- Oversaw brand ambassador program coordinating in-store events, social media and focus groups
Education
Nutrition Consultant - Holistic Nutrition
Bauman College: Holistic Nutrition & Culinary Arts
06.2022
Bachelor of Science - Public Relations
Syracuse University
Syracuse, NY05.2012
Timeline
Founding Team + Head of Marketing
Drink Magna / People Brand Company
04.2023 - Current
Pilates Instructor + Health Coach
Alyssa Bergerson Wellness
10.2022 - Current
PR Manager
MasterClass
04.2020 - 06.2023
PR Manager
Everlane
10.2013 - 03.2020
PR Coordinator
Ann Inc., LOFT
07.2012 - 09.2013
Nutrition Consultant - Holistic Nutrition
Bauman College: Holistic Nutrition & Culinary Arts
Bachelor of Science - Public Relations
Syracuse University
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