Summary
Overview
Work History
Education
Skills
Timeline
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Alyssa Clementi

Alyssa Clementi

St. Petersburg,FL

Summary

Marketing, Sales and Communications professional with 6+ years of experience developing and executing go-to-market plans for products and services, with specialties in SaaS and technology. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.

Overview

4
4
years of professional experience

Work History

Associate Director, Channel Marketing

Lavu Inc.
12.2022 - Current
  • Designed, implemented and enhanced our Independent Agent Program, recruiting and training agents who individually brought the company $100,000 more in MRR each month.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created innovative strategies to drive customer engagement - including Capterra, G2, and Trustpilot review campaigns.
  • Developed and presented Quarterly Partner and Channel Marketing plans and reports to CEO and shareholders.

Product Marketing Manager

Lavu Inc.
01.2022 - 12.2022
  • Increased Restaurant POS System sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach by 57%.
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach, resulting in 118% increase in lead generation.
  • Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
  • Offered pricing and feature recommendations to management and cross-functional teams, increasing MRR by 30%.
  • Drove marketing initiatives to increase product visibility and market performance.
  • Researched competitive solutions and maintained competitive market comparisons and evaluations, including improving all online reputation rankings to scores of 4.0 or higher.

Product Marketing Manager

Bryq
11.2020 - 01.2022
  • Acted as Interim Chief Marketing Officer from December 2020 to January 2022
  • Strategized and executed all Email Marketing, Social Media, and Digital Marketing Campaigns
  • Drove over $500,000 in Direct Marketing ROI over a 9-month period, launching Bryq's sales to over $1M Annual Recurring Revenue
  • Executed over 100 Lead Generation events including Sponsored Content, In-Person and Virtual Events, Website Launches, Curated Podcasts and Co-Marketing Channels

Marketing & Communications Manager

Mobile Marketing Magazine
12.2018 - 07.2020
  • Wrote engaging and successful marketing, advertising and website copy on wide variety of topics including digital strategy, mobile marketing, advertising, technology, finance, programmatic bidding, politics, and eCommerce.
  • Planned and executed all event logistics for international digital marketing summits and masterclasses, including recruiting C-level keynote speakers from top B2C brands, such as PepsiCo, Airbnb, Twitter, New York Times, BuzzFeed, Estée Lauder, and more.

Education

Bachelor of Arts - Mass Communication

University of South Florida
Tampa, FL
12.2016

Skills

  • Social Media Platforms
  • Calculating ROI
  • Budget Forecasting
  • Campaign Performance Tracking
  • Qualified Lead Generation
  • Salesforce CRM Software
  • Google Analytics
  • Product Development and Marketing
  • Search Engine Optimization
  • Online Presence Monitoring
  • Market Intelligence
  • Profit and Revenue-Generating Strategies

Timeline

Associate Director, Channel Marketing

Lavu Inc.
12.2022 - Current

Product Marketing Manager

Lavu Inc.
01.2022 - 12.2022

Product Marketing Manager

Bryq
11.2020 - 01.2022

Marketing & Communications Manager

Mobile Marketing Magazine
12.2018 - 07.2020

Bachelor of Arts - Mass Communication

University of South Florida

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