Alyssa Cotsalas
Brooklyn,NY
Overview
9
9
years of professional experience
Work History
Senior Creative Producer
Spotify
New York
12.2020 - Current
- Lead up creative development for social video, podcasts, and marketing materials across Spotify for Artists channels, including campaigns such as Spotify Wrapped, SXSW, The Grammys and Spotify live events
- Work with the product team to create compelling product-based treatments, pitches, and briefs, ensuring that content concepts always fit within the B2B strategy and remain on-brand
- Manage third-party agencies and an in-house production team to shepherd assets in video, social, and podcast formats from development, production, through post-production to delivery
- Strategize effective content distribution plans off-platform channels, including TikTok, Instagram, Twitter, LinkedIn, and YouTube
- Liaise between in-house creative teams, commercial production companies, agencies, freelance producers, and/or show productions to facilitate project coordination and on-brand execution
- Brainstorm, ideate, and drive forward compelling marketing campaigns and Spotify product content
- Optimize all content for paid and organic social marketing rollouts based off data- driven research
- Interview talent and industry experts on and off camera via Instagram Live, TikTok Live, YouTube and Spotify live events
Social Media Editor - Freelance
Netflix
New York, NY
08.2020 - 12.2020
- Produced and edited multiple social-first video series for Netflix Creative Studio to live across TikTok, Instagram, Twitter, Meta, and YouTube
- Post-produced and edited Netflix digital video series like: Shot by Shot on YouTube
- Worked cross-functionally to create marketing materials for Netflix Originals across TikTok, Instagram, Twitter, Meta, and YouTube
MTV Creative Producer
Paramount, MTV
New York
03.2016 - 08.2020
- Increased the growth of MTV's 80 million followers across five different platforms (Instagram, Twitter, Meta, TikTok and Snapchat)
- Analyzed insights and video performance to strategize the future structure of a campaign, taking it from development to publishing
- Produced, edited and wrote social-first video and Instagram stories for the VMAs, MTV Movie & TV Awards, New York Fashion Week and VidCon, etc.
- Developed multiple successful, on-trend video franchises and branded content that drove the tone and voice of the brand
- Interviewed celebrity talent, led junior staff and worked closely with brand marketers throughout the production process
Education
Bachelor of Arts - Broadcasting And Communications
SUNY Oswego
Oswego, NY05.2017
Skills
- Content Strategy
- Live event coverage
- Influencer marketing
- B2B marketing
- Consumer marketing
- Creative Ideation
- Adobe Creative Cloud
- Product Marketing
- Content & Video Production
- Video editing
- Project Management
- Talent Relations
Timeline
Senior Creative Producer
Spotify
12.2020 - Current
Social Media Editor - Freelance
Netflix
08.2020 - 12.2020
MTV Creative Producer
Paramount, MTV
03.2016 - 08.2020
Bachelor of Arts - Broadcasting And Communications
SUNY Oswego
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