Overview
Work History
Education
LANGUAGES
Timeline
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Alyssa Docherty

Richmond,CA

Overview

8
8
years of professional experience

Work History

Owner

Elite Edge Softball Sport Academy
11.2024 - Current
  • Operate and manage all aspects of a successful softball training academy, offering individual and group instruction in hitting, fielding, catching, and overall athletic conditioning
  • Design and implement personalized training programs tailored to each athlete’s skill level, position, and goals
  • Lead high-intensity fitness sessions to improve strength, speed, agility, and injury prevention
  • Coordinate and schedule private lessons, group clinics, and seasonal camps for athletes ranging from youth to high school levels
  • Instruct catchers on proper technique, mechanics, and game IQ, focusing on performance and leadership behind the plate
  • Develop hitting curriculum that combines technical skill building with mental approach and situational awareness
  • Cultivate strong relationships with athletes and families while fostering a supportive, confidence-building environment
  • Manage business operations, including marketing, scheduling, budgeting, and customer communications
  • Create and schedule engaging content (photos, videos, and updates) to increase visibility and maintain a strong online presence for the program

Softball Coach

SSM Athletics/All Pro
06.2024 - Current
  • Coach 8U and 10U competitive softball teams, focusing on fundamental skill development, teamwork, and a positive athletic mindset
  • Develop and run practice plans tailored to age-appropriate skill levels in hitting, fielding, base running, and game strategy
  • Manage full tournament schedule, including registration, travel coordination, and game-day logistics
  • Collaborate closely with program owners Brian Guinn Jr. and Brian Guinn Sr. to align team goals, training methods, and player development strategies
  • Communicate regularly with parents and guardians to provide updates, manage expectations, and ensure a supportive team environment
  • Foster a culture of sportsmanship, discipline, and confidence both on and off the field

Assistant Varsity Softball & Fitness Camp Coach

St. Mary's College High School
08.2017 - Current
  • Coach and mentor high school athletes as part of the varsity softball program, focusing on skill development, teamwork, and sportsmanship
  • Design and lead comprehensive fitness camps for high school students, incorporating strength training, agility, and conditioning drills to enhance athletic performance
  • Create structured workout plans tailored to various skill levels and athletic goals
  • Collaborate with head coaches and athletic staff to align training with seasonal objectives and sport-specific needs
  • Supervise and motivate student-athletes in both practice and competitive environments, fostering a positive, growth-oriented team culture
  • Manage logistics for fitness camps, including registration, scheduling, equipment setup, and parent communication
  • Promote physical health, mental resilience, and leadership through consistent, high-energy coaching and mentorship

Customer Experience Representative

Goody Gifting
11.2020 - 03.2023
  • Serve as primary point of contact for customers, providing prompt, professional support and ensuring a positive experience throughout the customer lifecycle
  • Manage end-to-end process of customer contracts, including drafting, reviewing, tracking, and facilitating renewals
  • Coordinate purchasing activities, including order entry, fulfillment tracking, and resolving issues related to billing or delivery
  • Maintain accurate and up-to-date records across CRM and internal databases to support seamless operations and reporting
  • Collaborate cross-functionally with sales, operations, and finance teams to streamline communication and improve customer satisfaction
  • Track key customer milestones and proactively follow up on renewals, product updates, and service needs
  • Identify process improvements and contribute to initiatives aimed at enhancing the overall customer experience

Education

High School Diploma -

Saint Mary's College High School
Albany, CA
06.2020

B.S. - Business Administration

Lincoln University
Oakland, CA
04.2025

A.S. - Business Administration

University of Arizona
Tucson, AZ
05.2023

LANGUAGES

English and some Spanish

Timeline

Owner

Elite Edge Softball Sport Academy
11.2024 - Current

Softball Coach

SSM Athletics/All Pro
06.2024 - Current

Customer Experience Representative

Goody Gifting
11.2020 - 03.2023

Assistant Varsity Softball & Fitness Camp Coach

St. Mary's College High School
08.2017 - Current

B.S. - Business Administration

Lincoln University

A.S. - Business Administration

University of Arizona

High School Diploma -

Saint Mary's College High School

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Alyssa Docherty