Alyssa Dodge
Summary
Fifteen+ years of developing and leading sales with executive experience including: Proven successes in all aspects of business development including: identify and prioritize new business revenue streams and maximize existing partnerships, work with internal teams to ensure organizational understanding of partner requirements and leveraging existing relationships Planning, leading and managing multiple teams of various skill levels Mentor, teach and support teams to surpass their sales & operational goals
Overview
15
15
years of professional experience
Work History
Founder and Owner
Illuminate, LLC
01.2023 - Current
- Founded and successfully established Illuminate, a wellness and lifestyle brand, focused on personal development
- Managed all aspects of the business, including business development, brand development, content creation and management, advertising, and digital marketing
- Developed and implemented business strategies, marketing plans, and financial goals to drive growth and profitability
- Demonstrated self-motivation, adaptability, and an entrepreneurial mindset throughout the establishment and growth of the business.
Sales Account Executive
Portland Monthly Magazine, SagaCity
03.2022 - 11.2022
- Sold the entire suite of digital and print opportunities for both the online presence and the magazine itself, contributing to the company's continued growth and success
- Developed and maintained an established network of high-level decisions makers
- Utilized exceptional written and verbal communication skills, focusing on customer service and follow up
- Employed a strong prospecting strategy to find and grow new business
- Developed customized advertising strategies, products and solutions that met the goals and needs of the clients
- Managed a portfolio of newly obtained accounts as well as existing accounts
- Continuously educated myself on market trends, conditions, competitors, and sales strategies.
Sales Account Executive
SpotOn Transact, LLC
10.2020 - 03.2022
- Develop and nurture relationships with business owners and operators including restaurants, retailers and professional services
- Perform traditional outside sales tasks including: meet prospective customers, set up appointments, show product demos, and convert leads into sales
- Guide business operators to understand the value and ROI of SaaS
- Upgrade technology for businesses to cloud-based technology and oversee various integrations
- Successfully source leads to build a book of business within my territory
- Identify areas of concern for the business and offer a SpotOn solution and platform to streamline their business and increase revenue
- Manage the sale cycle from start to finish
- Local ambassador for SpotOn in the community, lending my services and expertise
Regional Event Sales Manager
Landry's, Inc
09.2018 - 04.2020
- Day to day tactical operations & long-term strategic leadership
- Planning, leading and managing development projects cross functionally with all stakeholders
- Restaurant/store & hospitality systems: guest & team member experience, product & service quality consistency, finance, accounting and HR
- Key business metrics – development, implementation and measurement
- Budgeting & profit and loss management – accountability through key performance indicators
- Mentor, coach and support restaurant teams to surpass their sales & operation goals through non-traditional restaurant tactics of prospecting activities, key referral partners, and cross selling existing relationships
- Creating food, beverage, service & experiential excitement
Private Dining Event Sales Manager
Portland City Grill
07.2008 - 07.2017
- Respond to all sales inquiries in an accurate, timely and professional manner
- Type correspondence, reports and necessary forms (i.e
- Contracts) as well as prepare proposals or other letters as directed
- Responsible for effectively communicating with the various departments to ensure that the meeting and related functions are executed to exceed the client's expectations
- Manage a staff of 15 direct reports, write schedules according to labor budgets, coach and develop employees
- Conduct performance reviews, hire and terminate personnel
- Maintain well documented, accurate, organized and up-to-date file management in order to serve client and employer in the most expedient, organized and knowledgeable manner
- Forecast sales and drive business
- Develop strong customer relationships through appropriate client communication and the use of professional, courteous and ethical interpersonal interaction
- Represent the restaurant with the highest level of integrity and professionalism
- Exhibit a positive and involved team attitude to all restaurant departments and maintain open communication with all co-workers for the best overall performance of the restaurant
- Conduct walk-in tours.
Skills
- Exceptional Qualities
- Possess strong decision-making skills
- Ability to influence direction on department issues
- Strong verbal and written communication skills
- Strong project management skills
- Ability to operate with significant autonomy and discretion
- Able to prioritize in complex, fast-paced environment
Timeline
Founder and Owner
Illuminate, LLC
01.2023 - Current
Sales Account Executive
Portland Monthly Magazine, SagaCity
03.2022 - 11.2022
Sales Account Executive
SpotOn Transact, LLC
10.2020 - 03.2022
Regional Event Sales Manager
Landry's, Inc
09.2018 - 04.2020
Private Dining Event Sales Manager
Portland City Grill
07.2008 - 07.2017