Alyssa Elliott
San Rafael,CA
Summary
Passionate leader and problem-solver with over 16 years in beauty, expertise ranging from product marketing to sales & account management. Pairs independent decision-making with cross functional collaboration to positively impact company success.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
Work History
Omni Channel Marketing Director
Benefit Cosmetics
6 2022 - Current
- Built 360 retail marketing plans across 9 different accounts inclusive of eventing, sampling, paid media, digital marketing and social
- Oversaw a high-performing sales and marketing team that delivered +9% in etail sales vs the year prior
- Identified valleys in the launch calendar and brought traffic driving initiatives to top accounts resulting in double digit swing in sales
- Leveraged retailer and customer insights to optimize conversion, including ratings and reviews, PDP refresh and custom offerings by client tier.
HSN Account Director
Benefit Cosmetics
2018.04 - 2022.05
- Overdelivered on net sales and operating profit in year one of managing the budget
- Launched the brand on qvc.com securing incremental sales and brand awareness
- Developed unique content to communicate brand DNA and product messaging for customers and internal teams
- Secured Benefit as the #1 new name driver by bringing HSN access to unique influencer opportunities.
Account Manager, Business Development
Benefit Cosmetics
2013.02 - 2013.09
- Spearheaded the launch of glam up & away! automated retail machines in US airports
- Led location process across US airports, scouting placement and negotiating rent terms
- Managed planogram process including sku selection, forecasting and signage
- Worked cross-functionally to develop a DNA infused graphical user interface
- Interfaced between creative services and outside partner to design a traffic stopping aesthetic.
Strategic Manager, Strategic Marketing
Benefit Cosmetics
2012.04 - 2013.01
- Established a handbook to help global markets reach 10% penetration in hero products
- Partnered with 3rd party creators to generate unique digital content for global markets
- Developed 360 marketing campaigns to support new launches
- Managed nationwide tour of college campuses, introducing the brand and sampling to over 100k consumers.
Assistant Manager, Product Marketing
Benefit Cosmetics
2011.03 - 2012.03
- Responsible for comps, product retains, competitive info and comparison charts for new launches
- Implemented a process to secure new product feedback from the global field and customers
- Coordinated panels for shade testing and submission approvals
- Managed comps and created product presentations for various retailer meetings
- Contributed product development focused content for the Benefit blog.
Marketing Assistant
Juice Beauty
2006.09 - 2008.04
- Provided sales and marketing support for international, prestige, mass and tv retailing accounts
- Served as in-house press contact managing sends and planning events
- Launched and maintained new boutique accounts across the US
- Managed the brand’s ecommerce site refreshing content and PD pages
- Partnered with local events across the Bay Area to increase brand awareness.
Education
Bachelors of Science, Marketing -
San Diego State University
San Diego, CA 2002.01 - 2006.05
Skills
Proficiency with Microsoft Word
Timeline
HSN Account Director
Benefit Cosmetics
2018.04 - 2022.05
Account Manager, Business Development
Benefit Cosmetics
2013.02 - 2013.09
Strategic Manager, Strategic Marketing
Benefit Cosmetics
2012.04 - 2013.01
Assistant Manager, Product Marketing
Benefit Cosmetics
2011.03 - 2012.03
Marketing Assistant
Juice Beauty
2006.09 - 2008.04
Bachelors of Science, Marketing -
San Diego State University
2002.01 - 2006.05
Omni Channel Marketing Director
Benefit Cosmetics
6 2022 - Current
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