Alyssa Elman

• Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX, and JSON coding.
• Optimized the company's website and main corporate blog to boost SEO traffic to sites.
• Enhanced user experience by applying responsive design principles and optimizing website performance.
• Increased brand awareness by developing and executing targeted marketing campaigns.
• Improved lead generation by creating targeted landing pages and implementing conversion optimization techniques.
• Balanced multiple priorities effectively, meeting deadlines consistently while maintaining high-quality outputs.
• Established a consistent brand voice across all communication channels for greater cohesion in messaging efforts.

Business Management:

• Improved operational workflows by identifying areas of inefficiency and implementing appropriate solutions.
• Increased overall team productivity by fostering a positive work environment and providing effective leadership.
• Communicated with customers and vendors positively with particular attention to problem resolution.
• Successfully managed organizational change initiatives, minimizing disruptions to daily operations while achieving desired outcomes.
• Assisted with hiring process and training of new employees.
• Handled complex payroll situations such as back-pay calculations, tips, and overtime payments with accuracy and professionalism.

HR:

• Managed employee relations, investigating and resolving conflicts to maintain a positive work environment.
• Implemented performance management systems, providing constructive feedback and coaching opportunities for employees.
• Oversaw payroll functions, ensuring accuracy while maintaining strict confidentiality standards for sensitive employee information.
• Collaborated closely with department heads in executing strategic workforce planning initiatives that aligned human capital resources with company goals.

Marketing:

• Increased customer engagement through social media.
• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Boosted engagement rates with the creation of compelling and visually appealing content.
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.
• Optimized posting schedules based on platform-specific analytics to maximize content visibility.
• Designed and implemented social media strategies to align with business goals.
• Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.

Events:

• Led onsite execution of events, overseeing setup, breakdown, troubleshooting any issues as they arose while maintaining composure under pressure for a professional outcome every time.
• Interfaced with clients to understand event objectives.
• Managed event logistics and operations.
• Elevated guest satisfaction by addressing concerns promptly and professionally during events.
• Analyzed post-event feedback, implementing improvements based on insights gained for future success rates of the events organized.
• Managed administrative logistics of events planning, event booking, and event promotions.

HR:

• Managed employee relations issues professionally, resolving conflicts efficiently while maintaining confidentiality at all times
• Streamlined HR processes for increased efficiency, reducing paperwork and manual tasks through automation including payroll and training

Community Relations:

• Marketed offerings and services to community
• Stayed within budget for marketing expenses.
• Built, leveraged and shared positive relationships and partnerships the local community
• Evaluated and recommended organizations, individuals and events through formal brand litmus test focused on identifying strategies
• Utilized data analysis tools to track performance metrics and adjust strategies for continuous improvement.
• Optimized internal processes through implementation of best practices in communication ensuring efficient execution of projects.
• Served as primary liaison between the organization and various stakeholders, ensuring clear communication channels and alignment of objectives

Marketing:

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
• Managed social media accounts for optimal audience engagement and increased online presence.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.

Sales and Customer Service:

• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Increased sales revenue by developing and implementing effective sales strategies.
• Built long-lasting client relationships through excellent customer service and consistent follow-ups.
• Closed lucrative sales deals using strong negotiation and persuasion skills.
• Met with clients, delivering presentations, and educating on product and service features and offerings.
• Led a successful sales team by providing motivational coaching and performance-based incentives.
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.

• Represented the organization at healthcare trade shows and job fairs
• Managed the recruiting process for certified home health aides
• Managed the intake process and matched homecare providers to patients' needs
• Streamlined the nursing medical assessment process
• Generated analytics and reports to track revenue and accounts receivable.
• Maintained accurate record-keeping systems to ensure easy access to critical information for decision-making purposes

• Communicated with customers and operated sales floor
• Exceeded sales and promotional goals consistently
• Performed daily department tasks including creating merchandise displays, remerchandising, pricing markdowns, transferring merchandise, inventory control, and processing transactions
• Built strong customer base through providing personalized product guidance
• Promoted upcoming events on social media.

• Provided customer service for members regarding payments, guest regulations, classes, customer identification, and daily building events
• Enforced fitness center policies
• Managed the scheduling process for personal training
• Handled guest complaints with professionalism and empathy, resolving issues promptly to maintain customer satisfaction