Alyssa Fernandez
Summary
Experienced leader in Influencer Marketing & Digital Strategy with 8+ years of experience. Demonstrated ability to drive results and think analytically. Passionate about leveraging influencers and digital platforms to create impactful marketing campaigns. Proven track record of successfully implementing strategies that drive brand awareness and increase customer engagement.
Overview
8
8
years of professional experience
Work History
SENIOR DIRECTOR
COGENT ENTERTAINMENT MARKETING
08.2019 - Current
- Crafted and executed comprehensive influencer / celebrity social media content marketing strategies utilizing consumer, cultural and business insights resulting in successful promotion of client's products
- Oversaw identification, negotiation and execution of strategic talent partnerships that supported client's goals and ensured flawless relationship management, structuring and contracting throughout various deal flows
- Supervised and offered guidance to a team of seven, providing mentorship and support as needed
- Developed paid media plans on Meta and TikTok to exceed campaign KPIs
- Collaborated and presented on new business opportunities with greater senior leadership teams across all agency verticals
- Proactively monitored cultural trends to identify opportunities to create engaging content that fostered consumer engagement and elevated brand recognition for client's products
- Clients include: Coty-Owned Fragrance & Beauty Brands (Gucci, Marc Jacobs, Tiffany & Co., Chloe, Calvin Klein, Kylie Cosmetics, philosophy), Hasbro, Ariana Grande Fragrances, Cosmopolitan Fragrances, Puig-Owned Fragrance & Beauty Brands (Paco Rabanne, Carolina Herrera, Jean Paul Gaultier, Christian Louboutin Beauty)
JUNIOR TALENT MANAGER
DIGITAL BRAND ARCHITECTS
08.2016 - 08.2019
- Managed a roster of 10 influencer talent, developing strategies to increase revenue, drive audience engagement and secure paid partnerships and ambassadorships with preferred brands
- Procured and negotiated deals for influencer clients, working directly with brands and agencies to pitch talent to promote various products and experiences
- Monitored the social media landscape to ensure all influencer clients are posting relevant content and aligning with their personal brand.
MARKETING COORDINATOR
VISUALOGISTIX
06.2015 - 08.2016
- Developed and executed social media strategy using Twitter, LinkedIn, Facebook and blog posts to increase brand awareness and drive lead generation
- Planned and executed the company's trade show strategy, collaborating with the sales team to ensure consistent communication across all channels.
Education
Bachelor of Arts - Communications & Marketing
ARIZONA STATE UNIVERSITY
Tempe, AZ05.2015
Skills
- Influencer / Celebrity Digital Marketing Strategies
- Campaign & Talent Ideation
- Negotiation & Contracting
- Team Building and Motivation
- Budget Management
- Collaborative Leadership
Timeline
SENIOR DIRECTOR
COGENT ENTERTAINMENT MARKETING
08.2019 - Current
JUNIOR TALENT MANAGER
DIGITAL BRAND ARCHITECTS
08.2016 - 08.2019
MARKETING COORDINATOR
VISUALOGISTIX
06.2015 - 08.2016
Bachelor of Arts - Communications & Marketing
ARIZONA STATE UNIVERSITY
Similar Profiles
ER QIAO YINGER QIAO YING
DIGITAL MARKETING INTERN at LK ENTERTAINMENT MARKETING, SDN. BHDDIGITAL MARKETING INTERN at LK ENTERTAINMENT MARKETING, SDN. BHD
Priya ThomasPriya Thomas
Bartender at Bullseye Entertainment MarketingBartender at Bullseye Entertainment Marketing
Macintosh BozierMacintosh Bozier
National Account Manager at Cogent CommunicationsNational Account Manager at Cogent Communications