Summary
Overview
Work History
Education
Skills
Timeline
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Alyssa Ferrarone

Rockwall,TX

Summary

Dynamic Group Sales Manager with a proven track record at Atherton Hotel, excelling in sales strategies and customer engagement. Achieved significant revenue growth through strategic marketing initiatives and strong relationship building. Adept at leading high-performing teams while fostering accountability and adaptability in fast-paced environments.

Results-driven sales professional with proven experience in driving revenue growth and leading high-performing teams. Skilled in strategic planning, client relationship management, and effective negotiation. Strong focus on collaboration and adaptability, ensuring seamless alignment with organizational goals and changing market demands. Known for exceptional communication and leadership abilities that foster team success and client satisfaction.

Overview

6
6
years of professional experience

Work History

Group Sales Manager

Atherton Hotel
12.2022 - 08.2025
  • Increased group sales revenue by implementing strategic marketing initiatives and leading a high-performing sales team.
  • Developed key relationships with clients for long-term partnerships, resulting in repeat business and increased revenue.
  • Identified potential upsell opportunities within existing accounts by closely monitoring customer satisfaction levels and addressing concerns promptly.
  • Served as the primary point of contact for large accounts, resolving issues quickly and maintaining high levels of customer satisfaction.
  • Managed a diverse portfolio of clients across multiple industries, demonstrating adaptability and expertise in various sectors.
  • Mentored junior staff members and provided ongoing training, enhancing their skills and boosting team performance.
  • Developed customized pricing strategies for each client based on their specific needs, ensuring competitiveness while maintaining profitability.
  • Led successful negotiations with major clients, securing lucrative contracts that contributed to company growth.

Front Desk Lead

Atherton Hotel
10.2021 - 12.2022
  • Managed high call volume and email inquiries, efficiently addressing guest concerns and providing accurate information regarding reservations, rates, and services.
  • Streamlined communication between the front desk team and other hotel departments by implementing new procedures for relaying pertinent information in a timely manner.
  • Handled escalated customer concerns professionally, working towards satisfactory resolutions that maintained brand reputation.
  • Trained new front desk staff members, fostering a team environment and ensuring consistent service quality for guests.
  • Supervised scheduling of front desk staff, maximizing coverage during peak hours while adhering to budgetary constraints for labor costs.
  • Developed strong relationships with returning clientele by providing personalized service tailored to individual preferences or needs.

Hotel Intern

Four Seasons
05.2021 - 08.2021
  • Enhanced guest satisfaction by promptly addressing concerns and resolving issues.
  • Collaborated with team members to consistently deliver high-quality services across all departments.
  • Participated in employee training programs to enhance professional skills for continuous career growth within the hospitality industry.
  • Maintained hotel cleanliness standards by closely monitoring housekeeping tasks and schedules.
  • Provided support to restaurant staff during peak hours, enhancing dining experiences for guests.
  • Boosted overall guest experience with thorough knowledge of hotel amenities and local attractions.

Waitress

Davinci's
02.2021 - 05.2021
  • Handled high-pressure situations with composure, maintaining excellent service standards even during busy shifts.
  • Exhibited strong multitasking abilities, balancing multiple tables and orders while delivering prompt service.

Sales Associate

Bath and Body Works, Limited Brands
10.2020 - 02.2021
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
  • Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
  • Built relationships with customers to encourage repeat business.

Fundraising Caller

The Foundation
09.2020 - 01.2021
  • Efficiently tracked all call-related information within CRM systems, ensuring accurate data entry for future reference and analysis purposes.
  • Improved customer satisfaction by efficiently addressing and resolving inquiries during calls.
  • Originated and cultivated strong relationships with prospective clients by strategizing aggressive outbound calling campaigns.

Marketing Intern

GYK Antler
05.2019 - 08.2019
  • Assisted in creating written, video, and image content for marketing channels.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
  • Researched interesting and relevant content to capture interest and improve site traffic.

Education

Marketing

Oklahoma State University
Stillwater, OK
12-2024

Skills

  • Customer service
  • Customer engagement
  • Leadership development
  • Sales strategies
  • CRM proficiency
  • Market research
  • Team leadership
  • Effective communication
  • Adaptability and flexibility
  • Decision-making
  • Relationship building

Timeline

Group Sales Manager

Atherton Hotel
12.2022 - 08.2025

Front Desk Lead

Atherton Hotel
10.2021 - 12.2022

Hotel Intern

Four Seasons
05.2021 - 08.2021

Waitress

Davinci's
02.2021 - 05.2021

Sales Associate

Bath and Body Works, Limited Brands
10.2020 - 02.2021

Fundraising Caller

The Foundation
09.2020 - 01.2021

Marketing Intern

GYK Antler
05.2019 - 08.2019

Marketing

Oklahoma State University

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