Alyssa Figueroa
Valley Cottage,NY
Summary
Knowledgeable and dedicated customer service professional with extensive experience in retail industry. Solid team player with outgoing, positive demeanor and proven skills in establishing rapport with clients. Motivated to maintain customer satisfaction and contribute to company success. Specialize in quality, speed and process optimization. Articulate, energetic and results-oriented with exemplary passion for developing relationships, cultivating partnerships and growing businesses.
Overview
7
7
years of professional experience
Work History
Guest Experience Manager
lululemon
11.2022 - Current
- Guest Experience role is an essential part of the store leadership team, ensuring team members and guests (i.e., customers) receive a quality experience in stores every day
- Responsible for leading from the floor to build, manage, and develop team members
- Assistant Managers, Guest Experience create an environment and a team culture where people feel a deep sense of belonging and have the opportunity to grow
- As a result, ensure their team delivers outstanding guest experience in line with company values and directives.
- Resolved guest complaints promptly, demonstrating exceptional problem-solving skills and commitment to customer satisfaction.
- Coordinated internal communications between departments effectively, reducing misunderstandings or delays impacting the guest experience negatively.
- Streamlined HR processes for increased efficiency and reduced administrative workload.
- Improved employee retention by implementing effective onboarding and training programs.
- Enhanced workplace culture by promoting diversity, inclusion, and open communication initiatives.
Assistant Store Manager
adidas
10.2019 - 11.2022
- Assuming the responsibilities of the Store Manager in his/her absence
- ROI report walkthrough once a week
- Direction on Promo Changes
- Signage and in-store communication
- Report category breakdown weekly
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
- Boosted customer satisfaction by providing exceptional service and addressing concerns promptly.
- Maintain BRS cleanliness of FOH daily
- Increased employee retention, training staff in effective customer service techniques and product knowledge.
- Streamlined inventory management with regular audits, accurate ordering, and efficient stock organization.
- Improved store operations by establishing clear communication channels between team members and implementing efficient scheduling practices.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Analyzed sales data to identify trends and adjust visual merchandising plans accordingly, maximizing revenue potential.
- Collaborated with management to develop seasonal merchandising strategies for optimal customer engagement.
- Collaborated with cross-functional teams for successful product launches and promotions.
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Evaluated post-campaign metrics to identify areas for improvement in future activations efforts, maximizing impact on overall business performance.
- Leveraged competitor analysis findings to refine positioning strategies within the marketplace, strengthening overall brand equity.
ECommerce Planning Intern
adidas
06.2022 - 08.2022
- Participate in all aspects of eCommerce promotional plan to meet financial targets
- This includes pre planning, validating assortments and inventory, tracking results and hind sighting the event
- Develop creative promotional strategies and ideas based on current market conditions, competitive landscape, and historical data
- Examine competitors to identify merchandising and promotional opportunities
- Data analysis: pull reports, analyze, and understand results, present data
- Gain general knowledge of eCom Planning and Buying processes
- Help make data-driven decisions on Merchandising/Planning
- Analyzing historical trends to make forward-looking recommendations and decisions.
- Improved planning processes for greater efficiency by streamlining data collection and analysis methods.
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Collaborated with cross-functional teams for successful product launches and promotions.
Visual Merchandising Manager
adidas
10.2016 - 10.2019
- Ensure floor is visually appealing and commercial
- Answers questions about product and maintain healthy relationships with not only the teams but shoppers as well
- With the knowledge of trends and forecasting, push sales to reach daily goals
- Encourage and educate the team on trends and standards
- Set up Display fixtures and Promotional signage to appeal to customers
- Analyze numbers and communicate with Regional Merchandiser to ensure sales are consistent
- Create collections and working organized to create a shop floor that flows cohesively
- Collaborated with cross-functional teams to execute seasonal promotions and marketing campaigns, driving customer engagement.
- Managed inventory levels for optimal product assortment, ensuring a diverse and appealing store presentation.
- Trained and mentored junior staff members on visual merchandising best practices, improving overall team performance.
- Increased sales revenue by strategically placing high-demand products in visually prominent areas.
- Improved store aesthetic by selecting appropriate fixtures and lighting, creating a more inviting atmosphere for customers.
- Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
- Increased brand awareness by developing and executing strategic marketing campaigns.
Education
Some College (No Degree) - International Business
SUNY Orange
Middletown, NYSkills
- Conflict resolution
- Internal Communications
- Merchandising Plan Creation
- Training and Development
- Employee Engagement
- Content Creation
- Product Launches
- Event Coordination
- Human Resource Management
- Office Administration
- Interpersonal Skills
- Inclusive Leadership
Languages
Spanish
Limited Working
Timeline
Guest Experience Manager
lululemon
11.2022 - Current
ECommerce Planning Intern
adidas
06.2022 - 08.2022
Assistant Store Manager
adidas
10.2019 - 11.2022
Visual Merchandising Manager
adidas
10.2016 - 10.2019
Some College (No Degree) - International Business
SUNY Orange