Alyssa Frank

• Increased brand awareness through creation of compelling content for website landing pages (350-500+ words), blog posts (1000-1500+ words), and social media posts.
• Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
• Optimized social media presence by creating share-worthy content that encouraged organic reach and audience engagement.
• Wrote and uploaded website copy to drive conversion and new clientele.

• Established relationships with prospects and customers to promote product understanding and drive sales growth.
• Developed and maintained positive relationships with key decision-makers and influencers.
• Accumulated advanced understanding of products and services to react to customer objections, competitive questions, and other FAQs.
• Managed 275 dials per day through ORUM to maintain accurate and flowing sales pipelines.

• Planned and conducted research and pitched long-form stories to promote investigative news topics ranging from 800-1200 words.
• Coordinated with photographers, videographers and graphic designers to supplement stories with multimedia content.
• Developed relationships with sources and contacts to gain additional insight.
• Collaborated with editors and other staff members to refine story angles and content.

Minor in Business