Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Timeline
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ALYSSA GREENWOOD

Cape Cod, Massachusetts & Saint Augustine, Florida

Summary

Dynamic Executive Director of Sales with a proven track record at AMERICAN CLOTHING EXPRESS, achieving an impressive sales increase from $1.5M to over $20M. Expertise in brand development and strategic leadership drives consistent target exceedance through innovative, customer-centric strategies. Proficient in MS Suite with a strong ability to foster interpersonal relationships that enhance team performance. Aiming to leverage extensive sales expertise to further propel organizational success.

Overview

28
28
years of professional experience

Work History

Executive Director of Sales

AMERICAN CLOTHING EXPRESS
Memphis, TN
01.1997 - Current
  • Represent international garment manufacturers as independent sales leader for U.S East coast territory, consisting of 18 states.
  • Transform organizations into multimillion-dollar enterprises by creating, developing, and executing territory- and store-specific strategies across sales, marketing, and merchandising operations.
  • Establish a full-service, supportive, customer-centric approach to build and nurture relationships.
  • Collaborate with the manufacturer to ensure that the product and logistics exceed client and consumer expectations.
  • Turned around underperforming territory by leveraging a network of business relationships to grow the account base while cultivating new territory partnerships.
  • Instituted best practices and leveraged data to identify issues, trends, and opportunities for process improvements.
  • Introduced revenue-generating programs, created and executed territory- and store-specific marketing and merchandising initiatives, and owned New York trade show event operations.
  • Educated Chinese manufacturers on U.S. customers to ensure optimal quality and service.
  • Fueled annual sales territory from $1.5M to over $20M; grew account base.
  • Created and launched an organization-wide trunk show program to keep sales energized; maintained the leading territory in trunk show sales.
  • Provided ongoing product, marketing, and merchandising training and support to the entire customer base.
  • Recognized by the owner for surpassing expectations, and exceeding organizational targets and goals.

Outside Sales Director

NORTH EAST PINES
01.2020 - 01.2021
  • Outside sales director for B2B sales of luxury building supplies including hardscape, flooring, reclaimed wood & stone
  • Specialized in targeting developers, landscape architects, interior designers and architects
  • Successful track record landing large accounts quickly and developing long term relationships for multiple jobs

Store Manager

LILLY PULITZER
Chatham & Mashpee, MA
01.2009 - 01.2011
  • Managed and oversaw sales, staff, and front-end operations
  • Hired and trained full-time and seasonal team, maintained inventory levels, and directed merchandising efforts
  • Reported sales and inventory status to corporate
  • Created energetic working environment while promoting an assuming-the-sale culture of accountability for results
  • Doubled or tripled annual and seasonal budgets every year and drove customer and employee retention rates
  • Enhanced customer satisfaction and store operations through relationship building and daily problem-solving.

CASABLANCA BRIDAL
01.1997 - 01.2009
  • Built and grew territory for this newly launched manufacturer of bridal gowns and accessories
  • Created sales operations framework; defined and implemented sales, marketing, branding, and merchandising strategies
  • Established best practices based on data-driven insights
  • Continued to fill the pipeline with new accounts
  • Built and developed business from ground up; created and introduced brand marketing initiatives to increase awareness of new company
  • Drove market penetration; maximized reach in 13 states taking unknown company to leading brand
  • Grew sales from zero to $7M, earning #1 position in territory for revenue generation throughout tenure
  • Conceptualized, developed, and implemented trunk show network for additional, off-season sales

Education

Bachelor of Science - Business Management

LYNN UNIVERSITY
Boca Raton, FL

Associate’s Degree - Fashion Merchandising

BURDETT SCHOOL
Boston, MA

Skills

  • MS Suite
  • Adobe
  • PowerPoint
  • Act! CRM
  • Sales Force
  • HubSpot
  • Brand Development Skills
  • Business administration
  • Interpersonal Relationship Development
  • Contract Oversight
  • Quality Assurance
  • Strategic Business Leadership

Affiliations

Successfully completed over 25 1/2 marathons from Boston to Key West

Charitable Organizations: For the Love of Dog, NH Animal Rescue League. Flying Fur, PA Animal Rescue League

Avid Jeep Enthusiast

Timeline

Outside Sales Director

NORTH EAST PINES
01.2020 - 01.2021

Store Manager

LILLY PULITZER
01.2009 - 01.2011

Executive Director of Sales

AMERICAN CLOTHING EXPRESS
01.1997 - Current

CASABLANCA BRIDAL
01.1997 - 01.2009

Bachelor of Science - Business Management

LYNN UNIVERSITY

Associate’s Degree - Fashion Merchandising

BURDETT SCHOOL

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ALYSSA GREENWOOD