Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Alyssa Gutierrez

Rowlett

Summary

Experienced with creating visually compelling and user-friendly designs. Utilizes advanced design software to produce innovative project outcomes. Track record of collaborating effectively with teams to meet and exceed client expectations.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Design Advisor

Serena & Lily
06.2022 - Current
  • Presented comprehensive design proposals using 3D renderings, color boards, and material samples for client approval.
  • Increased referral rates through exceptional customer service and communication skills.
  • Achieved $1M+ in annual sales by aligning client needs with tailored solutions, boosting retention and repeat business.
  • Coordinated with team members to process shipments and transfers, ensuring merchandise was stocked and presented to brand standards for optimal customer experience.
  • Generated new trade business by initiating cold calls and cultivating relationships with designers, architects, and industry professionals.


Marketing Coordinator

Stardust Celebrations
01.2021 - 06.2022
  • Improved website traffic with the implementation of SEO best practices and keyword research.
  • Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
  • Composed daily posts for social media and helped build company presence on Pinterest, Facebook, and Instagram.
  • Developed and executed marketing plans for bridal trade shows and other events to increase brand awareness.
  • Collaborated with end users on project specifications, strategy and execution to build new WordPress pages and update existing ones.
  • Assisted with day-of-event coordination, executing flawless ceremonies, receptions, and other festivities as planned.

Education

Digital Retailing, Merchandising

University of North Texas
Denton, TX
05-2019

Skills

  • Layout design
  • Branding and identity
  • Creative thinking
  • Client satisfaction
  • Design strategy
  • Vendor relationships
  • Detail-oriented approach

Certification

  • Google Analytics for Beginners Training - 2021

Timeline

Design Advisor

Serena & Lily
06.2022 - Current

Marketing Coordinator

Stardust Celebrations
01.2021 - 06.2022

Digital Retailing, Merchandising

University of North Texas

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