Alyssa Hayden
Gainesville,GA
Summary
Focused candidate with expertise prioritizing projects, planning and directing work tasks, and managing employees to achieve operational goals. Diplomatic individual with strong strategic and decision-making skills.
Overview
16
16
years of professional experience
Work History
Marketing Department Overseer
Elliott Wave International
2024.07 - Current
- Oversee a 20-person, in-house, full-service marketing team at a major financial publisher
- Design marketing programs and teams during a large-scale restructure
- Keep activities and personnel organized
- Ensure connectivity to organizational vision and goals
- Report to the CEO
President
Socionomics Foundation
2023.05 - Current
- Direct operations at a 501(c)(3) non-profit private operating foundation dedicated to advancing the science of social prediction
- Ensure execution of the mission of the organization
- Collaborate with the board of directors and run board meetings
- Run two grant programs to fund the work of external researchers and fund students at universities
- Lead fundraising efforts
Senior Marketing Manager
Elliott Wave International
2019.07 - 2024.06
- Point person on major experiments and launches within the marketing department
- Implemented launches and re-launches of several key products and initiatives, such as new marketing systems, sales content and translations of services
- Designed and directed a program to partner with social media influencers that drove the company’s main source of leads for three years
- Launched prep courses for the company’s premier educational certification program
- Oversaw a team of up to five people
- Reported to the COO
Secretary
Socionomics Foundation
2019.03 - 2023.04
- Scheduled and ran board meetings, drafted agendas, recorded minutes
Executive Director
Soconomics Institute
2016.10 - 2019.06
- Directed operations at a five-person social research institute
- Named editor of the institute’s monthly 10-page magazine. Oversaw its production, including planning the issues, working with staff writers to develop articles, editing articles, working with a graphic artist on cover design, and collaborating with the production team on layout
- Drafted academic papers for the institute and submitted them to peer-reviewed journals. Completed literature reviews, conducted data analysis, wrote drafts and edited co-authors’ contributions
- Collaborated with external researchers and professors to advance the science. Gave presentations at two conferences at a major university
- Launched three books in collaboration with the marketing team and oversaw a major effort to garner academic and popular reviews
Marketing Manager
Elliott Wave International
2015.01 - 2016.09
- Created marketing campaigns (lead-gen and sales) for a handful of products and services, including a monthly magazine, free newsletter, books and DVDs
- Worked with writers and content creators to create content for campaigns
- Ran the company’s social media channels
Part-time Marketing Work
Elliott Wave International
2008.05 - 2014.12
- Worked in a part-time capacity to support my undergraduate and graduate studies
- Handled a variety of tasks, including writing excerpts of articles for website content; creating the basic frame for a new website and offering recommendations for layout and design; populating an online database with customer testimonials for use in product promotions; and creating eBooks out of video webinar content
Education
Master of Arts in Applied Anthropology -
Oregon State University
Corvallis, OR12.2014
Bachelor of Arts in Anthropology -
The University of Georgia
Athens, GA05.2012
Skills
- Editing
- Data Analysis
- Content Creation
- Hootsuite and Social Media
- SEO Marketing
- Paid Ads (Twitter and Facebook)
- Conflict resolution
- Collaboration
- Communication
Additional Information
Teaching Experience
Course Instructor, Oregon State University, Dep. of Applied Anthropology, 09/2012 to 12/2014
- For 7 terms, independently taught a baccalaureate core course to 18-50 domestic and international students
Teaching Assistant, The University of Georgia, Dep. of Anthropology, 01/2012 to 05/2012
- Assisted professor in “Introduction to Anthropology” during class lectures; proctored exams for 330 students
Research and Field Experience
Master's Thesis Researcher, Oregon State University, Dep. of Applied Anthropology, 01/2012 to 12/2014
- Conducted research focused on the experiences of Latino students in a local Oregon high school. Employed ethnographic methods, compiled relevant literature, synthesized results and defended thesis successfully
Field School Researcher, Florida Atlantic University, Department of Anthropology, 01/2010 to 07/2010
- Collected demographic data in a small village in Ecuador. Completed a census of 162 people and a map of the village. Conducted interviews in Spanish and recorded field notes daily. Synthesized data to produce a 43-page typed report on the topic
Timeline
Marketing Department Overseer
Elliott Wave International
2024.07 - Current
President
Socionomics Foundation
2023.05 - Current
Senior Marketing Manager
Elliott Wave International
2019.07 - 2024.06
Secretary
Socionomics Foundation
2019.03 - 2023.04
Executive Director
Soconomics Institute
2016.10 - 2019.06
Marketing Manager
Elliott Wave International
2015.01 - 2016.09
Part-time Marketing Work
Elliott Wave International
2008.05 - 2014.12
Master of Arts in Applied Anthropology -
Oregon State University
Bachelor of Arts in Anthropology -
The University of Georgia
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