Alyssa Hendricks
North Salt Lake,UT
Summary
Experienced business analyst and project manager with a proven track record in financial management, vendor relations, and digital marketing. Adept at leading cross-functional teams, managing budgets, and implementing data-driven strategies to achieve measurable growth and operational success
Overview
2021
2021
years of professional experience
Work History
Imber Marketing
- Developed and executed targeted digital marketing strategies to boost client visibility and engagement
- Managed SEO efforts, including keyword research and on-page optimization, to improve search rankings
- Created custom conversion strategies, enhancing lead generation and ROI
- Analyzed website performance data to provide insights for continuous improvement
- Collaborated with clients to design and implement comprehensive marketing plans
- Coordinated cross-functional teams to deliver marketing projects on time
- Maintained strong client relationships through regular communication and updates
Freelance Marketing
08.2015 - 12.2020
- Run analytics on websites
- Client Relations, sales
- Targeted Ads, Custom Conversions, URL creating and backlinking
- Work under high pressure with unforgiving timelines with efficiency and ease
- Work directly with customers to build custom marketing strategies
Teacher
Discovery Academy
09.2016 - 05.2017
- Create lesson plans for pre-k through 1st grade classroom
- Manage a class of 15 children
- Teach lessons and follow up with monthly assessments for each child
Business Analyst
Smith's Food and Drug Company
08.2013 - 08.2015
- Communications with vendors for receiving, cost and loss prevention on conventional and organic produce and specialty items
- Communicate and work with Direct Ship Vendors on item set up, cost and data integrity
- Set up accounts for new vendors
- Analyze and Manage data for thousands of produce products; update Reports and Produce Pricing books with: availability, cost out of warehouse, retail and margin of profit
- Responsible to ensure correct retail is at stores at all times
Business Manager
Marmalade Hill Apartments
04.2011 - 08.2013
- Oversee Operations on over 300 apartment units
- Developing and implementing strategy for EGI growth
- Show and rent apartments as well as manage customer relationships
- Operating a 21 Million dollar property within the financial budget set forth by the property owner
- Create and develop Vendor relationships, obtain bids for capital projects, invoicing and manage accounts payable
- Generating weekly and monthly reports on financials and occupancy status
- Financial reconciliation of move out ledgers
- Submit payroll for employees of the property
- Resident Retention, customer service and conflict resolution with residents
- Draft legal documents for vendors and renters and review and sign paperwork with tenants
Assistant Property manager
Settlers Landing Apartments AMC
04.2010 - 04.2011
- Maintain Vendor relations
- Manage customer service relationships
- Implement strategy for EGI growth
- Responsible for entering rent, bank deposits and maintaining resident accounts
- Responsible for collecting delinquent rent and filing and managing legal evictions
- Efficient and timely reporting, maintenance and submission of all administrative forms, files and reports via excel and proprietary software
- Responsible for inventory and ordering of all administrative supplies
- Draft legal rental agreements and sign rental contracts
- Complete lease forms and collect rental deposits
- Maintaining Contact with apartment locator services and local businesses
- Responsible for outreach marketing
Customer Service Rep/phone sales representative
Melaluca
01.2009 - 12.2010
Office admin receptionist, IT Dispatcher, Front end customer service representative.
Computer One Microsoft Satellite Office
05.2007 - 09.2007
Retail Cashier/sales/ customer service
Victoria's Secret
03.2007 - 09.2007
Retail Cashier/sales/ customer service
Gymboree
09.2004 - 05.2007
Retail cashier/sales customer service clerk
Busch Gardens
05.2004 - 08.2004
Education
Associate of Science - general studies
Brigham Young University Idaho
01.2010
High School -
Walter L. Sickles High School
01.2007
Skills
- Budgeting and financial management
- Microsoft Power BI
- Microsoft Word
- Microsoft Outlook
- Microsoft Excel
- Quickbooks
- SharePoint
- SQL
- Tableau
- Vendor relations
- Business analysis
- Presentation
- SEO
- Advertising
- Marketing
- Customer service
- Teamwork
- Conflict resolution
- Project management
- Capital expansion
References
Available upon request
Timeline
Teacher
Discovery Academy
09.2016 - 05.2017
Freelance Marketing
08.2015 - 12.2020
Business Analyst
Smith's Food and Drug Company
08.2013 - 08.2015
Business Manager
Marmalade Hill Apartments
04.2011 - 08.2013
Assistant Property manager
Settlers Landing Apartments AMC
04.2010 - 04.2011
Customer Service Rep/phone sales representative
Melaluca
01.2009 - 12.2010
Office admin receptionist, IT Dispatcher, Front end customer service representative.
Computer One Microsoft Satellite Office
05.2007 - 09.2007
Retail Cashier/sales/ customer service
Victoria's Secret
03.2007 - 09.2007
Retail Cashier/sales/ customer service
Gymboree
09.2004 - 05.2007
Retail cashier/sales customer service clerk
Busch Gardens
05.2004 - 08.2004
High School -
Walter L. Sickles High School
Imber Marketing
Associate of Science - general studies
Brigham Young University Idaho
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