Alyssa Hougen
Mesa,AZ
Summary
A performance-driven marketing professional with deep and current mastery of social media trends and practices. A natural leader with exceptional communication skills who delivers compelling, fun and engaging content that leads to successful product launches, promotions and brand development. Well-versed in content creation, social media audience engagement and brand management. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
4
4
years of professional experience
Work History
Network Marketer
Modere
10.2019 - Current
- Enhanced brand awareness by creating engaging and shareable social media content.
- Increased audience engagement and knowledge through the development of tailored content for each platform.
- Developed an effective social media strategy, resulting in consistent growth in followers and engagement rates.
- Increased sales by actively prospecting and engaging with potential clients through social media, phone calls, and in-person meetings.
- Developed a strong personal brand for increased credibility and trust with potential clients, utilizing online platforms and face-to-face interactions.
- Boosted sales through effective presentation of product benefits and tailored recommendations to meet individual client needs. (
- Increased brand visibility by creating and curating engaging content for various social media platforms.
- Collaborated with marketing teams to develop effective influencer campaigns, resulting in higher engagement and sales conversions.
- Provided timely responses to follower inquiries or comments across all channels, demonstrating a commitment to customer service excellence while building trust within the community.
- Leveraged video content across various platforms to showcase product reviews, tutorials, or other relevant topics, diversifying content offerings for increased engagement opportunities.
- Achieved top-seller status within the organization through consistent hard work, dedication, and persistence in reaching out to prospects. Sold over 15,000 in customer points, approximately $19,000 in sales in one month
- Improved client retention rates by maintaining regular contact with existing customers to ensure satisfaction and address any issues proactively.
Social Media Content Creator
Freelance
09.2020 - Current
- Enhanced brand visibility by creating engaging digital content across various platforms.
- Developed visually appealing graphics for social media, resulting in higher engagement rates.
- Produced high-quality video content that effectively communicated brand messaging and increased viewership.
- Pitched innovative ideas in brainstorming sessions with cross-functional teams which led to the successful launch of viral campaigns.
- Implemented strategies and tactics to grow followers on social media channels.
- Identified target audiences to analyze characteristics, behavior and media habits.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Enhanced brand awareness by creating engaging and shareable social media content.
- Increased audience engagement through the development of tailored content for each platform.
- Developed an effective social media strategy, resulting in consistent growth in followers and engagement rates. (170k on TikTok)
- Implemented targeted paid promotions to reach new audiences and increase post visibility.
- Leveraged industry trends and news to create relevant and timely posts that increased audience interest.
Contractor & Interior Designer
Self-employed
03.2020 - 11.2022
- Delivered high-quality work on time and within budget, earning positive feedback from clients.
- Identified areas for cost reduction, leading to significant savings without compromising quality.
- Negotiated contracts and agreements with vendors, securing favorable terms for the company.
- Increased project efficiency by effectively managing budgets, timelines, and resources.
- Enhanced client satisfaction by delivering personalized and creative interior design solutions.
Education
Whatcom Community College
Bellingham, WASkills
- Social Media Marketing
- Content Production & Scheduling
- Customer Retention
- Concept Development
- Creative Thinking
- Project Estimation and Bidding
- Lead Generation
- Quality Control
- Project Management
- Subcontractor Oversight
Timeline
Social Media Content Creator
Freelance
09.2020 - Current
Contractor & Interior Designer
Self-employed
03.2020 - 11.2022
Network Marketer
Modere
10.2019 - Current
Whatcom Community College