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Results-driven Digital Marketing Professional with over 10 years of experience in performance marketing, paid media campaigns, and data-driven optimization. Expertise across a wide array of platforms, including Google Ads, Microsoft Advertising, Meta Ads, Instagram Ads, Amazon Advertising, and LinkedIn Ads, focusing on brand building, lead generation, revenue generation, and conversion optimization. Specializes in search marketing, display advertising, programmatic buying, and social media marketing, consistently delivering superior ROI, CTR, and CPC improvements for diverse clients.
Highly skilled in campaign strategy, bid optimization, audience targeting, A/B testing, conversion rate optimization (CRO), and customer acquisition across industries such as fashion (LVMH), hospitality (Belmond Hotels & Resorts), pharma (GSK), e-commerce (Chumbak), banking (Kotak Mahindra Bank), SaaS (Norton, IP Vanish), and logistics (DHL, Delhivery). Demonstrated success in driving brand awareness, lead generation, and revenue growth by implementing strategic marketing initiatives tailored to each client’s unique business objectives.
Proficient in leveraging advanced digital marketing tools such as Search Ads 360, Google Analytics, Google Tag Manager, Supermetrics, Looker Studio, Power BI, and Google Data Studio to optimize performance, generate actionable insights, and maximize campaign impact. Expertise in managing high-budget campaigns, expanding client portfolios, and delivering measurable results in client satisfaction, campaign performance, and business growth.
Experienced in leading cross-functional teams, providing strategic direction, and managing client relationships across EMEA, APAC, and North America regions. Adept at Quarterly Business Reviews (QBRs), reporting, and business insights, utilizing Excel, PowerPoint, and Power BI to deliver in-depth analysis and present results-driven strategies. Proven track record of scaling campaigns, driving high-impact brand growth, and optimizing marketing spend to drive both short-term ROI and long-term customer loyalty.

As a highly sociable individual, I have cultivated a diverse international background, having completed my GCSEs and A Levels in England after moving there at the age of 14. This experience underscores my adventurous spirit and willingness to take risks. Currently based in The Philippines, I have launched a luxury, beauty and wellness blog , which serves as a portfolio and a space where I document the various events I attend. I am actively working towards securing my position within the beauty or luxury sectors, my blog provides valuable insights into my interests, experiences, and skills, supporting my professional journey. I am passionate about growing my career in the beauty industry, where I aim to gain valuable experience and deepen my knowledge. My long-term goals include not only excelling in this field but also eventually starting my own business. I am driven by a strong vision and am committed to achieving both personal and professional success.

I’m a singer-songwriter, lyricist, and composer with experience performing at major venues and festivals in Brazil and abroad. I create original music, collaborate with artists and producers, and write lyrics for both credited and ghostwriting projects. I also own a recording studio, where I produce and record music. My background blends live performance, vocal versatility, creative storytelling, and digital content creation.

Dynamic marketing professional with a proven track record at Thizzler on the Roof, driving organic growth through viral content strategies and community engagement. Excels in data analytics and campaign optimization, I successfully increased audience reach and brand visibility, while fostering strong relationships with artists and industry stakeholders.

Alyssa Jaffe

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Wish Upon a Star Voice Lessons & Princess Parties

Free People

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Bachelor of Music - Vocal Performance (Music Theatre)

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Wish Upon a Star Voice Lessons & Princess Parties

Free People

Bachelor of Music - Vocal Performance (Music Theatre)

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