Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic

Chayse R. Joubert

San Antonio,TX

Summary

Digital Commerce Executive with a history of exceeding company goals by creating transformative market strategies. Skilled in driving digital transformation and adapting to new challenges to best enhance organizational structure & vision.

Overview

11
11
years of professional experience

Work History

Sr Director of Digital Transformation & Strategy

Fossil Group
03.2023 - Current
  • Led the development & implementation of Fossil Group's multi- year Digital Transformation strategy and Digital Roadmap for key initiatives including Omni Channel, Wholesale Retail, Loyalty Programs, Luxury Brand Emergence, Emerging Technologies, Artificial Intelligence, Personalization, Marketing and Front End /Back End Development that resulted in $75MM in revenue
  • Created and Implemented Fossil Group's Cross Border strategy that resulted in 70+ site implementations and $10MM in revenue
  • Created and Implemented Fossil Groups Generative Artificial Intelligence (Gen AI) strategy that resulted in $4MM in revenue and several large scale organizational efficiency gains
  • Digital Analysis: Led the annual Strategic Growth Planning process for Fossil Group globally that included situation assessments, business case submission reviews & prioritization, development resource alignment and executive/cross functional alignment on prioritization along with Board Approval
  • Program Management: Led the program management organization that owned financial value tracking for key initiatives, developed the chartering process for committed projects and drove the execution/success of organizational priorities
  • Project Management: Led the digital project management organization that executed the planning, coordinating, resource management, communication and completion of key company projects
  • Agile Transformation: Led the agile transformation organization accountable for the application of agile principles, vision/benefit setting, team formation and agile/product owner training & certifications that resulted in delivering faster value to end users along with revenue gains
  • Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.

Director of Digital Commerce

McCormick & Company
10.2021 - 03.2023
  • Developed 4 Tier Digital Commerce channel strategy that aligned innovation, sales, marketing, IT and other cross functional teams on product launches and merchandising strategies amongst all digital channels.
  • Managed the Digital Commerce Profit & Loss budget to attain $300MM in net sales. Optimized spend that resulted in best class Marketing Technology, increased ROAS/ROI for Retail Media and positive test & learns.
  • Modified Organizational structure for increased performance, speed to market, internal growth opportunities and clarity on roles & responsibilities.
  • OMNI Channel: Collaborated with Executive Digital Commerce leaders including Kroger, Albertson's, Instacart, H-E-B, Walmart, Amazon to deploy OMNI Channel & Pure Play Strategies, beta partnerships and best practices.
  • Direct To Consumer: Created and implemented DTC base assortment along with merchandising calendar for large scale innovative product launches that resulted in 130% sales growth YoY.
  • Marketing Technology & Delivery: Onboarded digital shelf analytics tool Data Impact that drove visibility into product performance, data integrity and increased conversion that streamlined workflows, business processes and cross-functional collaboration. Developed “Endless Shelf” capability in partnership with retail customers that allowed for mitigating physical shelf constraints and expanding McCormick assortment.

Director of Digital Commerce & Marketing

Republic National Distribution Company
08.2020 - 10.2021
  • OMNI Channel: Provided consultative recommendations for 30 Suppliers (Suppliers Represented 80% of annual sales) on how to expand digital reach by the utilization of eCommerce platforms.
  • Led integrated merchandising practices to position RNDC Supplier products on 3rd Party/Pure Play and eCommerce websites for expanded brand reach & engagement.
  • Business To Business: Created and Implemented eCommerce Merchandising Strategy for internal Business to Business Platform- eRNDC (CX/UX Focused) that resulted in 600% growth in 2020.
  • Direct To Consumer: Implemented a tiered Social Media Strategy that resulted in a 357% increase in reach and engagement in 2020.
  • Marketing Technology: Led System integrations, created digital roadmaps and owned vendor relationships for Content Management Systems, Digital Shelf Crawlers, Digital Menu Crawlers, Social Listening, and other technology to create best in class Digital Capabilities.
  • Led Organizational Digital product content strategy for global assortment (Over 170,000 Items) including integrations with Corporate Communications, 3rd Party/ Pure Play eCommerce providers, OMNI Channel Retailers and other internal recipients.

eCommerce Merchandising Team Leader

Whole Foods Market
12.2019 - 08.2020
  • Led team of 7 Merchandising Managers in the implementation of the content management, data governance and profit & loss strategies for all Whole Foods eCommerce platforms.
  • Established a Global eCommerce expansion strategy that resulted in the opening of eCommerce store fronts in Canada and the United Kingdom.
  • Led cross-functional teams (Amazon & Internal Whole Foods Technology Team) in creating item data mapping and data integrity measures that resulted in 100% compliance.
  • Utilized first party data analytics to improve site optimization including SEO, category organization and product placement.

eCommerce Merchandising Manager

HEB
04.2017 - 12.2019
  • Led cross-functional procurement teams (Marketing, Category Managers, Public Relations, Product Information & Supply Chain) to create digital merchandising strategies for product launches, rebranding initiatives and category awareness campaigns that generated over $100MM across the enterprise.
  • Created and implemented virtual assortment processes that allowed for product line expansion and delivered sales increase of 367% resulting in 174M increase in online sales.
  • Led cross functional teams to create a virtual product onboarding process that streamlined the eCommerce new item setup process including planogram and shelf edge management teams.
  • Served as liaison to procurement teams bringing Brick & Mortar strategies to the eCommerce store front while reporting current trends, plans and results to Senior leadership.
  • Utilized data analytics to optimize site merchandising including product placement, search optimization and overall site profitability.

Supply Chain Leader

HEB
07.2015 - 04.2017
  • Operated a tactical team of over 100 employees engaged in supporting the daily operational objectives by analyzing data toward getting product to market.
  • Established inventory targets, stock level and risk mitigation targets and managed flexibility strategy to optimize inventory.
  • Governed & maintained allocation of 1,500 HEB transportation assets in network including 7 total terminals (San Antonio, Houston, San Marcos, Laredo, Weslaco, Corpus Christi, and Monterrey Mexico).
  • Implemented technology-based solution for capturing productivity data resulting in a 60% increase in productivity gains.

Client Solutions Executive

AT&T
08.2013 - 07.2015
  • Managed over $100MM in annual revenue for over 90 mid-market multi-site accounts in the South Texas Region.
  • Served as a consultative expert with senior level corporate clients to understand business needs, issues, strategies and priorities in order to deliver value-added business solutions and develop responses to requests for proposals (RFPs).
  • Partnered with AT&T business affiliates to implement innovative solutions for clientele and analyzed comprehensive industry trends in order to meet clientele’s technological requirements.
  • Identified, contacted and cultivated relationships with potential clients, bringing in an incremental $20MM in new business per year.

Education

MBA - Candidate

University of Texas
San Antonio, TX
2025

BA - Applied Physiology & Sport Management

Southern Methodist University
Dallas, TX
2013

Skills

  • LEADERSHIP: Relationship Building, Leadership, Sales Capabilities, Team Work & Adaptability, Strategic Vision, Team Recruiting & Onboarding
  • DIGITAL: Adobe Analytics, Google Analytics, Clicktale, Tableau, PowerBI, JIRA, Confluence, Content Service Providers (Salsify, Syndigo, GS1), Digital Shelf Analytic Tools, Proficient in Enterprise Resource Planning, eCommerce Strategy, OMNI Channel Expertise, Pure Play Expertise, Direct to Consumer Expertise, Gen AI, Product/Program/Project Management
  • BUSINESS MANAGEMENT: Business Presentation, Office Suite, Social Media Marketing, Market Research & Analysis, Profit & Loss Management, Operating Procedures, Emerging Trend Outlook, Vendor Management (EX: Salesforce, Salsify)
  • BOARD MEMBERSHIP: MyDigitalShelf, Adeptmind, Luminous Church

Accomplishments

  • 2023-Appointed as Advisory Board Member of AdeptMind
  • 2022 - Awarded placement in McCormick Executive Sponsorship program dedicated to company top performers
  • 2022 - MyDigital Shelf Co Chair and host at MyDigital Shelf Conference located in Chiacgo, IL
  • 2022 - Panelist for Digital Food and Beverage Conference located in Austin, TX
  • 2018 - Featured in H-E-B's internal Corporate Spotlight segment for the implementation of digital commerce programming
  • 2018 - Awarded H-E-B eCommerce Collaboration Award for creating and executing company initiatives.
  • 2015 - Awarded AT&T Top Mobile Application and Gross Add Performer award in the greater San Antonio Region 213% growth
  • 2014 - Awarded AT&T Strategic Services Award for New Sales Revenue: 104% Mobile Application Attainment: 311% Gross Add Attainment: 131%o
  • 2014 - Achieved AT&T Top Performer status by securing 100% of sales quota for multiple quarters

Timeline

Sr Director of Digital Transformation & Strategy

Fossil Group
03.2023 - Current

Director of Digital Commerce

McCormick & Company
10.2021 - 03.2023

Director of Digital Commerce & Marketing

Republic National Distribution Company
08.2020 - 10.2021

eCommerce Merchandising Team Leader

Whole Foods Market
12.2019 - 08.2020

eCommerce Merchandising Manager

HEB
04.2017 - 12.2019

Supply Chain Leader

HEB
07.2015 - 04.2017

Client Solutions Executive

AT&T
08.2013 - 07.2015

MBA - Candidate

University of Texas

BA - Applied Physiology & Sport Management

Southern Methodist University

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Chayse R. Joubert