Alyssa Kaplan
New York,,NY
Overview
5
5
years of professional experience
Work History
Associate Commerce Editor at Byrdie
Dotdash Meredith
07.2024 - Current
- Edit and update ~20 SEO driven evergreen stories monthly that drive $1.5+ million in annual revenue
- Collaborate with management to ensure content and Byrdie brand strategy is optimized for user experience and SEO
- Implement new product testing strategies and procedures to improve the quality of tested insights in stories
- Edit freelancer content and help manage a roster of freelance writers
- Help train and mentor new commerce writers on the team
Commerce Writer at Byrdie
Dotdash Meredith
08.2022 - 07.2024
- Researched, wrote, and pitched ~15 SEO driven evergreen stories monthly that drove $1.5+ million in annual revenue
- Strategized new ways to utilize testing insights in content to bring readers the best in beauty and strengthen ranking in SERP
- Collaborated with production and photo design teams to align on story visuals and enhance user experience
- Interviewed and maintained relationships with industry experts, brands, and PR representatives
- Created and updated content in CMS to optimize user experience
Assistant Editor
VOX Media (Formerly Group Nine Media)
02.2021 - 07.2022
- Researched, wrote, edited, and pitched 35+ stories per month
- Copyrighted for L'Oréal Paris email campaigns across skincare, haircare, and makeup
- Collaborated with legal team to ensure skincare content was legally compliant
Global Marketing Coordinator at Fresh (contract)
LVMH
08.2019 - 01.2020
- Supported development of key monthly launch bulletins, global marketing campaigns and product briefs for global marketing efforts
- Researched sales performance data among worldwide beauty companies and analyzed relevant industry sources (e.g., Mintel) to help optimize future product launches
- Managed Fresh's competitive product analysis data and monitored monthly changes in internal sell-through data.
Education
B.S. - Cosmetics and Fragrance Marketing
Fashion Institute of Technology
New York, NY05.2019
Associates in Applied Science - Fashion Business Management
Fashion Institute of Technology
New York, NY05.2017
Skills
- Editing
- SEO optimization
- Data analysis
- Copywriting
- Content strategy
- Presentations
- Marketing
- Microsoft Excel & Powerpoint
Timeline
Associate Commerce Editor at Byrdie
Dotdash Meredith
07.2024 - Current
Commerce Writer at Byrdie
Dotdash Meredith
08.2022 - 07.2024
Assistant Editor
VOX Media (Formerly Group Nine Media)
02.2021 - 07.2022
Global Marketing Coordinator at Fresh (contract)
LVMH
08.2019 - 01.2020
B.S. - Cosmetics and Fragrance Marketing
Fashion Institute of Technology
Associates in Applied Science - Fashion Business Management
Fashion Institute of Technology