Alyssa Lund
Palm Beach Gardens,FL
Summary
Results-driven Sales Director recognized for growing sales on a consistent basis throughout career. Expert in sales and team building with a history of achievement at all levels. Persuasive communicator and strategic planner with strong problem solving skills and an analytical approach. Ready to apply many year's experience to a new position.
Overview
17
17
years of professional experience
Work History
National Sales Manager
MacKenzie-Childs
Aurora, NY
05.2021 - 10.2022
- Managed the US wholesale team comprised of the following channels: Department Stores (Neiman Marcus, Bloomingdales, Saks Fifth Avenue, and William Sonoma), US Independent Stores (150 stores nationwide), as well as Sales Rep Groups (Fieldstone, Patrick and Company, and Collective Home)
- Responsible for annual sales volume of $26M at wholesale for FY2022
- Reported weekly, monthly, and seasonal retail sales recaps to Executive Team
- Developed effective sales driving strategies to guide the team in executing plans to achieve seasonal and annual goals
- Conducted semi-annual and quarterly business review meetings with key Department Stores and Independent accounts
- Partnered with the planning team to forecast budgets not only by account and by channel but also by sku, including replenishment and seasonal items (launched 800 new skus per season)
- Worked alongside the Creative Director/Chief Brand Officer to develop exclusive collections for key accounts
- Curated product assortments in partnership with the Product Development team to ensure that the needs of the wholesale customers were met
- Collaborated with the Creative Services team to create marketing content to support sales growth and initiatives
- Worked closely with the Director of Visual Merchandising to develop wholesale visual directives and shop in shop concepts
- Reviewed the wholesale department’s accounting with the Accounts Receivable Manager on a biweekly basis to maintain a healthy financial position
- Implemented standard operating procedures to improve communication and efficiency among the sales team and customer service departments
- Advocated on behalf of the sales team for cross functional support necessary for sales growth
- Lead the planning process for seasonal Markets hosted in the MacKenzie-Childs showroom by coordinating with Director of Visual Merchandising and Product Management teams
- Elected by senior management to be part of the company’s leadership team.
Director, National Accounts – North America
TUMI
Edison, NJ
07.2019 - 04.2020
- Lead a sales team responsible for the TUMI department stores omni channel business for the US and Canada, totaling $26M in annual wholesale volume for 2019
- Oversaw the TUMI off price business with Nordstrom Rack, Hautelook, Saks Off Fifth, Century 21, and TJMaxx; approximately $18M at wholesale value for 2019
- Implemented strategies presented to senior management to evolve a mature business and regain sales momentum in a constantly changing retail environment
- Outlined and provided weekly sales projections as well as quarterly and annual budgets to the TUMI finance team
- Analyzed the department’s P&L to monitor sales, operating expenses, and margin
- Worked closely with the wholesale planning team to track seasonal and replenishment forecasts
- Collaborated with the product management and corporate merchandising teams to develop product assortments as well as exclusive product for key accounts – Nordstrom, Bloomingdales, and Neiman Marcus
- Reviewed key partners profitability reports to evaluate sales and improve sell thru
- Also, negotiated new terms and agreements
- Partnered with the internal marketing team on customers’ Co-op and digital marketing campaigns
- Coordinated with construction team on wholesale real estate projects such as shop in shops and fixtures installations and assess ROI
- Installed 3 new soft shops during 2019
- Participated in global seasonal collection review meetings to represent North America and address the department store’s needs
- Acted as liaison between national wholesale team and TUMI headquarters in Edison, NJ Traveled to key markets to gain understanding of not only the competitive landscape, but also Tumi’s brand positioning and product assortments among each point of sale.
National Sales Manager – National Accounts
TUMI
Edison, NJ
01.2018 - 07.2019
- Responsible for the TUMI department stores omni channel business achieving $24M in annual wholesale volume for 2018
- Managed the TUMI off price business for key partners - approximately $14M at wholesale value
- Worked closely with cross functional partners such as planning, finance, merchandising, and marketing to ensure the needs of the omni channel business were met
- Analyzed overall retail sales on a weekly, monthly, and annual basis
- Provided sales and margin recaps to senior management
- Joined in the global seasonal collection presentations and contributed feedback to support the needs of the US departments stores.
Account Executive – National Accounts
TUMI
Edison, NJ
01.2017 - 01.2018
- Managed the TUMI full price omni channel business for Barneys, Bloomingdales, Lord and Taylor, and Saks Fifth Avenue as well as the TUMI off price business at Bloomingdales Outlet, Century 21, and Saks Off Fifth; approximately $7.0 million in wholesale volume for 2017
- Drove sales by evaluating customers’ retail selling reports to gain a comprehensive understanding of the business
- Analyzed customer’s profitability including margin, inventory turn, and GMROI and built strategies to improve these metrics where necessary
- Developed strong relationships with retail buying teams, including divisional merchandise managers, as well as the stores department managers and sales associates
- Collaborated with the visual merchandising team to install the largest national wholesale shop in shop at Bloomingdales 59th Street
- Performed product knowledge seminars to store associates to educate on the TUMI brand and product
- Worked with the TUMI customer service team to oversee customers’ purchase orders and shipping.
Senior Account Executive – Furnishings, Sportswear, Accessories, Shoes
CANALI USA, Inc.
New York, NY
05.2014 - 11.2016
- Managed CANALI sportswear, furnishings, and accessories businesses for Nordstrom, Bloomingdales, Neiman Marcus, Saks Fifth Avenue, and specialty stores, including The Forum Shops; approximately $7.5 million in wholesale volume for 2016
- Handled the furnishings cut ups and off-price program
- Analyzed customers’ weekly location and style selling reports for detailed understanding of their retail businesses and drive sales
- Evaluated customer’s profitability and, if necessary, develop strategies to strengthen margin, inventory turn, and GMROI
- Nurtured relationships with retail buyers and divisional merchandise managers as well as the stores department managers and sales associates
- Conducted product knowledge and training seminars on Canali product to sales associates and managers in order to develop confidence in selling the brand and identify unique qualities of the product
- Provided comprehensive competitive analysis of US market to Italian headquarters
- Represented customer’s needs when collaborating with internal global creative team on new product development
- Oversaw customers seasonal and replenishment purchase orders and shipping
- Travelled to Italian headquarters to participate in collection presentations.
Senior Account Executive – HUGO Menswear
HUGO BOSS Fashion, Inc.
New York, NY
06.2005 - 05.2014
- Managed Bloomingdales, Nordstrom, Macys, Barneys, DOS (Directly Operated Stores), and specialty stores for HUGO Tailored Clothing and Sportswear; approximately $11 million in wholesale volume for 2013
- Acted as liaison between HUGO department and Senior Director of Sportswear
- Collaborated with US merchandising team as well as European brand management and creative team on new product development to ensure the needs of the US market are met
- Worked with Basics planning team to manage basic inventory and projections for major accounts
- Oversaw development of off price cut up program
- Continued to assume the fundamental responsibilities of Account Executive role.
Education
Retail Math: Merchandising, Planning, and Gross Margin -
Fashion Institute of Technology
New York, NY10.2009
Bachelor of Business Administration - Marketing
The George Washington University
Washington, D.C05.2005
Skills
- Proficient in Microsoft Office applications such as Word, Excel, and PowerPoint
- Skilled in the business management software program SAP and BIS reporting system as well as Salesforce
- Experienced in NuOrder, Nordstrom Portal, SkyPad, and Macy’s Partners site
- Sales expertise
- Trend Analysis
- Key Account Management
- Sales Strategies
- Cross-Functional Collaboration
- Business Development
- Sales Leadership
- Relationship Building
Timeline
National Sales Manager
MacKenzie-Childs
05.2021 - 10.2022
Director, National Accounts – North America
TUMI
07.2019 - 04.2020
National Sales Manager – National Accounts
TUMI
01.2018 - 07.2019
Account Executive – National Accounts
TUMI
01.2017 - 01.2018
Senior Account Executive – Furnishings, Sportswear, Accessories, Shoes
CANALI USA, Inc.
05.2014 - 11.2016
Senior Account Executive – HUGO Menswear
HUGO BOSS Fashion, Inc.
06.2005 - 05.2014
Retail Math: Merchandising, Planning, and Gross Margin -
Fashion Institute of Technology
Bachelor of Business Administration - Marketing
The George Washington University