Alyssa Maccarthy

As the Co-Founder of the children's and women's swimwear brand, my sister and I built a DTC Ecommerce business and understand every part of the space. Sunnie Hunnies is a storytelling brand at our core, and defining our brand tone and voice was one of the most satisfying parts of this journey.

Other accomplishments and responsibilities include:

• Created and implemented creative and innovative marketing strategies with our focus on social media , email marketing, affiliates, and events
• Created original designs and managed all runs of production with precise attention to detail and optimized supply chain management processes to reduce costs while ensuring timely delivery of products.
• Developed product positioning strategies to differentiate offerings from competitors in the industry.
• Established customer-centric approaches to improve customer engagement & experience and foster brand loyalty

• Created imagery and written content for Sun Bum blog, global social platforms, PDP, email campaigns and various PR initiatives.
• Worked with creative director to establish and refine brand voice and tone
• Provide written copy for Sun Bum Blog, email campaigns, PDP descriptions, PR releases and influencer and ambassador communications,
• Develop long-term content strategy focused on SEO-driven supporting content and optimize website copy to increase organic search traffic
• Provide lifestyle photography assets for digital and print usage on all channels including social media, paid media, web features, banner and email messaging, and product packaging.

• Provide lifestyle and studio photography assets for digital and print usage. Focus on site features, look books and location lifestyle imagery for both store and digital use.
• Conceptualize, shoot and edit off-site non PDP lifestyle assets for social media, paid media and web features, banners and emails, core signage, & feature in store photo shoots
• Conceptualize, shoot and edit studio PDP content including elevated lay downs with new textures and hardware and props
• Location PDP, Look books and landing page photography and production
• PDP photography and production work as needed

• Freelance ongoing partnership since 2016 as part of their content team.
• Create original imagery and short form video to be used as assets for e-comm, PDP, editorial, paid media, banners and emails, core signage and to land on all Global Social Channels including Instagram, Pinterest, Tumblr, The UO Blog.
• All roles focused on visually representing the UO Brand and on elevating content. Working to continuously evolve and grow all social channels and strengthen digital omni-presence of the Urban Outfitters Brand and to spark authentic engagement with local communities.
• Provide styling and cover production responsibilities as needed for digital web content and e-commerce shoots.
• Build partnerships with local creatives and influencers and facilitate affiliate gifting and product testing.

• Calendarize daily social messages for all global platforms and make sure that all messaging falls in line with monthly and weekly marketing themes.
• Build partnerships with brand advocates, bloggers, Influencers, and other creatives to grow the UO digital community.
• Source and create inspiring imagery for all UO social channels
• Support digital channels with new ideas and initiatives to continuously evolve and strengthen these channels
• Use Sprout and Curalate to gather analytical data and report to team on content performance and other key business results.
• Track daily performance across all platforms
• Assist in managing key seasonal brand campaigns
• Manage collection of content assets from multiple teams
• Manage product tagging and populating of UGC
• Partner with Editorial, Content and Social teams to program weekly brand storytelling based on monthly Creative and Marketing Brief
• Liaison with Affiliates and Paid Search teams to maintain a cohesive social strategy across multiple teams

• Facilitate group guided travel designed with families in mind. Guide guests through their trip in various destinations around the globe.
• Role is part brand ambassador, storyteller, concierge, and part logistics master and strategic problem solver. Serve as primary contact and liaison for guests through entire duration of the trip.
• Coordinate all trip logistics including transportation, luggage, meals, and hotel accommodations, activities and more.
• Communicate daily itineraries and facilitate all scheduled activities along with the guests. Must work well under pressure and with ambiguity. Role requires a strong sense of initiative and accountability as only Disney representative in destination.
• Requires a strategic thinker and confident problem solver as well as exceptional rapport with guests of all ages.
• Serve as liaison between all outside vendors, partners and destination management companies to ensure that all needs are being met. Ensure that all partnerships are collaborating successfully and distribute the information and tools needed to meet goals set by the parent organization.