Summary
Overview
Work History
Education
Skills
Websites
References
References
Timeline
Generic

Alyssa Maheu

Columbus

Summary

Dynamic marketing professional with extensive experience at GSP Retail, adept at cross-functional project management and strategic marketing development. Proven track record of securing multi-million dollar contracts and consistently exceeding sales goals. Strong problem-solving mindset and effective communication skills drive successful account growth and client relationships.

Overview

10
10
years of professional experience

Work History

MARKET MANAGER

GSP RETAIL
11.2022 - Current
  • Responsible for all aspects of management of Point of Purchase (POP) retail signage and marketing campaigns creation.
  • Managed and mentored account team of six, overseeing three accounts totaling over $9.75M annually. Routinely surpassing sales forecasts and goals.
  • Developed and executed growth strategy of client accounts through training and support of account team working directly with client leadership to find solutions to increase profitability and efficiency.
  • Identified and negotiated with key decision makers to maximize sales opportunities.

SR. ACCOUNT MANAGER

GSP RETAIL
05.2021 - 11.2022
  • Acted as the lead point of contact both internally and externally for the two largest convenience store chains in North America. Developed marketing plans, secured strategic alignment of all parties, and led creative asset development and database maintenance.
  • Developed client relationship and trust, which resulted in eventual award of $10M annual contract.
  • Conducted store/client visits to ensure store execution success and identify opportunities for improvement.
  • Forecasted and tracked account metrics.
  • Managed upwards of 20 projects simultaneously.

ACCOUNT MANAGER

GSP RETAIL
03.2018 - 05.2021
  • Execution of marketing plans, creative asset development, database maintenance, order accuracy/verification, proofing and billing.
  • Managed new design and marketing initiatives, from concept to execution.
  • Maintained an extensive database of signage and pricing to accurately quote and execute orders.

ACCOUNT MANAGER

HIGHNOON (FORMELY, BIGFISH CREATIVE GROUP)
08.2016 - 09.2017
  • Led numerous creative-driven web and offline engagements and strategic campaigns.
  • Developed client and account relationships, led marketing research initiatives and oversaw all elements of campaign/project implementation.

JR. ACCOUNT MANAGER

HIGHNOON (FORMELY, BIGFISH CREATIVE GROUP)
01.2016 - 08.2016
  • Supported three Account Managers on brand strategy, account management, production scheduling and scoping, budgeting, and campaign implementation for multiple accounts.

ACCOUNT COORDINATOR

HIGHNOON (FORMELY, BIGFISH CREATIVE GROUP)
08.2015 - 01.2016
  • Coordination and administrative support to account team and owner.

Education

Bachelor of Science - INTERDISCIPLINARY STUDIES IN PUBLIC MANAGEMENT

NORTHERN ARIZONA UNIVERSITY
12.2014

Skills

  • Problem-solving mindset
  • Cross-functional project management
  • Strategic and creative thinking
  • Effective communication skills
  • Proficiency in project management tools
  • Marketing strategy development

References

  • Ryan Brunner, Customer Dev. Manager / Shopper Marketing Manager, The Mars Agency, (812) 361-0498
  • Wesley Bailey, Business Development Manager, C.A. Carlin, (254) 721-3764
  • Sioban McGowan, Retail Environments Senior Project Manager, GSP Retail, (339) 236-1323

References

References available upon request.

Timeline

MARKET MANAGER

GSP RETAIL
11.2022 - Current

SR. ACCOUNT MANAGER

GSP RETAIL
05.2021 - 11.2022

ACCOUNT MANAGER

GSP RETAIL
03.2018 - 05.2021

ACCOUNT MANAGER

HIGHNOON (FORMELY, BIGFISH CREATIVE GROUP)
08.2016 - 09.2017

JR. ACCOUNT MANAGER

HIGHNOON (FORMELY, BIGFISH CREATIVE GROUP)
01.2016 - 08.2016

ACCOUNT COORDINATOR

HIGHNOON (FORMELY, BIGFISH CREATIVE GROUP)
08.2015 - 01.2016

Bachelor of Science - INTERDISCIPLINARY STUDIES IN PUBLIC MANAGEMENT

NORTHERN ARIZONA UNIVERSITY

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