Alyssa Marquez
BROOKLYN
Summary
Dynamic sales and marketing professional with over 10 years of experience driving growth in luxury automotive sales, fashion e-commerce, and the music industry. Skilled in project management, digital strategy, and relationship building, with a proven track record of exceeding sales targets and leading cross-functional teams. Known for being a strategic problem solver and master negotiator with strong communication and leadership abilities.
Overview
13
13
years of professional experience
Work History
Internet Sales Account Director
Mercedes Benz
03.2022 - Current
- Form and guide a cross functional event team, offering direction and assistance. Assign tasks and duties to the team promoting effective collaboration.
- Oversee and optimize our online presence/ working closely with regional marketing teams across various lead providers, ensuring that our inventory, pricing, and promotions are consistently presented in a compelling and accurate manner.
- Efficient managing and distributing incoming leads & opportunities. Ensure timely responses, appropriate lead assignment, and effective lead nurturing.
- Collaborate with the marketing team to optimize online advertising and lead generation strategies.
- Establish and maintain strong relationships with customers, vendors, and the Mercedes brand.
- Meet monthly forecasts for sales volume and sufficient gross to meet profit objectives.
- Develop and maintain strong business relationships with local businesses and retail consumers.
Sales Advisor
Mercedes Benz
03.2019 - 03.2022
- Build rapport with customers to build a base of referrals to establish customer network.
- Establish personal goals that are consistent with dealership standards of productivity, and devise a strategy to meet those goals.
- Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle's operating features, warranty and paperwork, and it lays the foundation for customer loyalty.
Account Manager
Farfetch
01.2018 - 03.2019
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Negotiated contract terms with clients, securing favorable agreements for both parties.
Digital Sales Strategist
Farfetch
01.2016 - 01.2019
- Developing a comprehensive digital sales roadmap to enhance our online presence.
- Generating sales through our network and marketing operations.
- Responsible for helping drive the markets' digital revenue growth.
- Conduct monthly digital training with account managers.
- Lead and support local agency digital presentations.
- Provide support for all local managers on digital strategy and assets.
- Develop and deploy scalable tools and digital solutions to the local account managers.
Assistant/ International Marketing
EPIC Records
01.2014 - 01.2016
- Work with International Marketing team to supply affiliates with all marketing tools for the U.S. originated releases, including but not limited to: press releases, press photos, bios, label copy, sales sheets, album covers, music videos, advertising assets, as well as customizing these as needed, and custom assets from scratch.
- Work with International Marketing team, artist management and affiliates to instigate, coordinate and approve all international press and promotion.
- Communicate priorities and general releases to the world through e-mail updates, contributions to and maintenance of the international newsletter, direct and conference calls and release schedules for both audio and video products.
MARKETING INTERN
01.2012 - 12.2013
- Review albums across the spectrum of music, covering both major label and independent bands.
- Help with artist management tasks, including communication, scheduling, and tracking performance.
- Catalogue new music arrivals and organize in library archives; prepare parts; collect and file sheet music from past performances.
- Assist with administrative tasks such as data entry, file organization, and meeting coordination.
- Participate in music distribution and research industry trends.
- Work in close collaboration between production executives and production.
Education
BA - Business Administration
Long Beach State University
Skills
- Project Management
- Creative Strategy
- Problem Solver
- Self Motivator
- Master Negotiator
- Communications
- Deadline-driven
- Marketing Leadership
- Product Knowledge
- CRM software proficiency
- Marketing
- Business development
Timeline
Internet Sales Account Director
Mercedes Benz
03.2022 - Current
Sales Advisor
Mercedes Benz
03.2019 - 03.2022
Account Manager
Farfetch
01.2018 - 03.2019
Digital Sales Strategist
Farfetch
01.2016 - 01.2019
Assistant/ International Marketing
EPIC Records
01.2014 - 01.2016
MARKETING INTERN
01.2012 - 12.2013
BA - Business Administration
Long Beach State University
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