Alyssa McDermott
Dallas,TX
Summary
Dynamic MarTech leader with over 13 years of experience dedicated to enhancing client/vendor relationships with trust, transparency, and humanity. Proven track record of fostering authentic partnerships that increase revenue and drive measurable growth for both clients and teams. Core competencies include strategic planning, relationship management, and issue resolution. Committed to leveraging insights to transform the professional services industry.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Vice President of Field Operations
Project 3 Consulting
06.2022 - Current
- Promoted from Principal Consultant to Director of Client Success, to VP of Field Operations in less than 2.5 years.
- Drove 50% revenue growth in 2.5 years, including expanding a tier-1 pharmaceutical account by 168%, achieving 84% year-over-year client retention across managed accounts, and improving contract utilization by 5%.
- Boosted net profit 645% on the pharmaceutical account by adding three new staff augmentation contracts, negotiating higher billable rates for existing contracts, and reducing resource costs by hiring more cost-effective consultants.
- Oversaw field operations for over 60 consultants across approximately 40 projects, ensuring timely and efficient delivery through team collaboration and actively listening to our consultants' needs.
- Led cross-functional collaboration, strategic planning, change management, resource allocation, recruiting, and operational improvements to enhance client satisfaction, performance, and compliance across the entire organization.
- Built a Client Success practice from the ground up by developing new roles, processes, data collection, and reporting from scratch, ultimately contributing approximately $430,000 in qualified upsell leads over eight months.
- Decreased client account issue escalations by 87.5% during my tenure as Director of Client Success.
Lead Solutions Engineer
VML
Richardson, USA
01.2020 - 06.2022
- I began as a Senior Analyst, was promoted to Solutions Engineer in May 2020, and was promoted to Lead Solutions Engineer in October 2021.
- Led and managed a team of five full-time employees as direct reports.
- Developed onboarding processes, facilitated team meetings, interviewed and hired new employees, and developed certification road maps for furthering my team's education and credibility.
- Collected, analyzed, and presented data monthly for top-tier clients using Adobe Analytics, FullStory, and SimilarWeb data insights.
- Served as the project lead on Google Analytics audits and GA4 implementations for clients.
- Created campaigns and canvases within Braze to facilitate CRM migration for MyEyeDr.
- QA'd and validated Adobe and Tealium tagging for major brands, like Mazda.
Ad Operations Specialist
Basis Technologies
Dallas, USA
08.2017 - 01.2020
- Trafficked assets using DCM, QA'd ad tags and ensured they’re sent to publishers on time using Basis by Centro.
- Collaborated with team members and client stakeholders to plan successful measurement and pixel strategy for future campaigns.
Digital Account Coordinator
RKD Group
Richardson, USA
08.2015 - 06.2017
- Planned, developed and executed direct response strategies for national nonprofit clients, including email campaigns; website builds; paid media; and Google Grant management.
- Grew client retainer for the Student Conservation Association by 310% over the course of 18 months.
Account Coordinator
Moxé
Orlando, USA
08.2014 - 08.2015
- Assisted the Sr. Vice President in planning and executing a $7.5 million annual media plan across 14 markets in the Southeast region of the U.S.
- Facilitated and supervised the agency internship program by conducting interviews, assigning projects, and evaluating intern performance.
Education
Bachelor of Science - Strategic Communication, Spanish Literature
Texas Christian University
Fort Worth, TX05.2012
Skills
- Microsoft Office
- Adobe Analytics
- Adobe Launch
- Braze
- Looker Studio
- Google Analytics
- Google Campaign Manager
- Google Tag Manager
- Quantum Metrics
- Salesforce
- SimilarWeb
- Slack
- Tealium iQ
- Tealium AudienceStream
- WordPress
- Hubspot
Soft Skills
- Leadership
- Management
- Relationship Building
- Active Listening
- Creative Problem Solving
- Issue Resolution
- Customer Advocacy
- Proactive Approach
- Positive Mindset
Certification
- Google Analytics
- Quantum Metrics
Languages
Spanish
Professional
References
References available upon request.
Affiliations
- Avid home gardener. I was once featured in Texas Monthly!
- Voracious reader. I read about one book per week on average.
- Amateur painter. I specialize in acrylic pet portraits.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
RemoteImportant To Me
Company CultureWork-life balanceCareer advancementWork from home optionPaid time offQuote
Teach from your scars, not from your wounds.
Unknown
Interests
Gardening
Reading
Painting
AI
Politics
Volunteering
Timeline
Vice President of Field Operations
Project 3 Consulting
06.2022 - Current
Lead Solutions Engineer
VML
01.2020 - 06.2022
Ad Operations Specialist
Basis Technologies
08.2017 - 01.2020
Digital Account Coordinator
RKD Group
08.2015 - 06.2017
Account Coordinator
Moxé
08.2014 - 08.2015
Bachelor of Science - Strategic Communication, Spanish Literature
Texas Christian University
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