Alyssa Merritt

Responsible for overseeing the production and quality of sports news content. My duties included assigning stories, editing articles for clarity and accuracy, and ensuring timely publication. I collaborated with reporters, photographers, and digital content teams to deliver comprehensive coverage of major sporting events. My role required strong editorial judgment, knowledge of sports journalism, and the ability to manage tight deadlines in a fast-paced environment.

• Led newsgathering and provided editorial guidance across multiple platforms, ensuring accuracy, creative storytelling, and relevance.
• Collaborated with a team of 15 reporters and editorial staff to monitor and analyze news feeds, enhancing real-time studio updates and improving content accuracy by 20%.
• Created and distributed daily news briefs to a network of 100+ affiliates; meticulously crafted, edited, and reviewed scripts and graphics, ensuring timely and accurate on-air content with zero discrepancies.
• Identified and organized sources for background and human-interest stories, enhancing key storylines in CBS Sports productions.
• Provided editorial oversight, planned event coverage, and worked with external partners to acquire relevant storytelling material.
• Proactively identified and responded to breaking news, delivering comprehensive context and actionable recommendations for presentations, while upholding editorial standards and enhancing audience engagement by 40%.
• Contributed to a 50% increase in viewership through effective news storytelling and collaboration with content contributors.

• Authored and edited 5-10 high-quality weekly articles and feature stories on team activities and games, contributing to a consistent stream of digital content on the official team website and social media channels.
• Created and published 3-4 digital content pieces weekly under tight deadlines, ensuring an engaging, captivating, and authentic narrative.
• Researched, pitched, and developed new story angles, consistently increasing readership through expert sports reporting and storytelling.
• Stayed current with trending sports topics, leveraging them in content creation to significantly boost engagement rates.
• Commended for consistent and accurate coverage of team activities, including game outcomes, significant plays, and vital statistics, which enhanced overall readership.

• Authored 3-5 press releases weekly and coordinated over 30 media advisories, effectively promoting the team's image and events.
• Produced engaging content for the team’s official website, including 7 feature stories, 21 game recaps, and 18 press releases.
• Managed and updated the team’s social media channels (X, Instagram, TikTok), utilizing data-driven strategies to boost follower engagement by 25%.
• Created daily social media posts and videos with a focus on viral content strategies.
• Collaborated with cross-functional teams to promote trending content, particularly user-generated, resulting in a 30% increase in audience interaction.