Alyssa Miller
Vermilion,OH
Summary
Passionate content strategist skilled in research, writing and editing broad range of content. Proficient in online content design, user experience research and solutions and working quickly to produce exceptional deliverables. Works independently to write interesting, clean and clear copy. Excellent communication talents, relationship-building skills, performance under pressure and judgment within tight deadlines.
Overview
3
3
years of post-secondary education
9
9
years of professional experience
Work History
Content Specialist
Bearing Technologies
Avon Lake, Ohio
03.2023 - Current
- Developed engaging content for online platforms and social media channels.
- Collaborated with design teams to create visually appealing marketing materials.
- Researched industry trends to inform content strategy and development.
- Photography and Photo/video editing for commercial use.
- Edited and proofread articles to ensure clarity and accuracy of information.
- Managed content calendars to schedule timely posts and updates.
- Assisted in implementing SEO strategies to enhance content visibility.
- Conducted audience analysis to tailor content for target demographics.
- Edited existing content to ensure accuracy, consistency and quality standards are met.
- Generated ideas for fresh content that aligns with company objectives.
- Ensured all published materials adhere to corporate branding guidelines.
- Tracked progress of projects against timelines established in the editorial calendar.
- Worked closely with marketing team members to coordinate promotional activities.
- Created original content including blog posts, articles, press releases, newsletters and web copy.
- Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
Etsy Shop Owner
Fandoms4U
Lorain, Ohio
06.2020 - 01.2023
- Curated unique product listings to attract diverse customer interests.
- Managed inventory levels to ensure timely product availability.
- Engaged with customers through social media to enhance brand visibility.
- Developed marketing strategies to promote seasonal sales and events.
- Handled order processing and fulfillment for customer satisfaction.
- Designed eye-catching graphics for promotional materials and shop presentation.
- Monitored market trends to adapt product offerings effectively.
- Analyzed data from Google Analytics to track website performance metrics such as click-through rates and conversion rates.
- Maintained an organized database of customers' orders and transactions for easy retrieval when needed.
- Monitored competitors' prices, product offerings, and advertising strategies on a regular basis.
- Generated detailed reports on sales performance each month using analytics tools like Excel or Tableau.
- Handled customer service requests including returns and exchanges and refunds.
- Assisted with optimizing website design for improved user experience across desktop, mobile, tablet devices.
- Organized events at local craft fairs in order to promote the shop's items directly to consumers.
- Negotiated with suppliers to secure competitive pricing while maintaining quality standards.
- Reviewed feedback from customers about their experiences with the shop's products and services.
- Managed customer inquiries via email and phone calls related to product availability and shipping information.
- Developed marketing strategies for promoting the shop on social media platforms such as Instagram, Facebook, Twitter, Pinterest, and YouTube.
- Updated payment gateway settings to ensure transactions are securely processed online.
- Coordinated with fulfillment centers regarding order processing times and shipment tracking information.
- Provided technical support for shoppers who had difficulty navigating the store's checkout process.
- Created Etsy shop page, uploaded images and descriptions of products, managed inventory levels, and monitored traffic to the site.
- Planned promotional campaigns to increase sales in collaboration with other Etsy Shop Owners.
- Conducted market research to identify trends in consumer buying habits and preferences.
Baker
Panera Bread
Amherst, Ohio
04.2020 - 11.2022
- Prepared a variety of fresh bread and pastries daily.
- Baked fresh bread and pastries for cafes and restaurants.
- Prepared dough for a variety of bakery items such as breads, pastries, pies, cakes and cookies.
- Operated ovens and other equipment to bake products according to established recipes.
- Checked baked goods periodically during baking process to ensure desired results were achieved.
- Monitored oven temperatures to ensure proper baking conditions.
- Assisted in training new team members on baking techniques.
- Maintained cleanliness and organization of the baking area.
- Cleaned work areas, utensils, equipment and surfaces between batches of products.
- Conducted inventory checks for ingredients and supplies regularly.
- Followed food safety guidelines during food preparation and handling.
- Followed food safety guidelines while preparing all food items.
- Ensured that all health regulations were followed at all times while working in the kitchen.
- Collaborated with other bakers on staff to complete tasks efficiently within set deadlines.
- Engaged with customers to provide product information and recommendations.
- Packaged finished products into boxes or containers for delivery or sale in store.
- Measured, mixed and prepped raw materials according to company specifications and recipes.
- Kept records of daily production numbers for each type of item produced.
- Decorated cakes with icing, sprinkles and other edible decorations.
Shift Leader
Dunkin' Donuts
Vermilion, Ohio
02.2018 - 05.2021
- Supervised daily operations to ensure smooth service and product quality.
- Trained new staff on customer service and operational procedures.
- Managed inventory levels and ordered supplies as needed.
- Handled customer complaints and resolved issues promptly.
- Ensured compliance with health and safety standards during shifts.
- Assisted in training new employees on shift operations.
- Verified that cash drawers contained correct amounts of money during opening and closing shifts.
- Resolved customer complaints promptly and professionally.
- Provided exceptional customer service and maintained a positive attitude throughout the shift.
- Maintained an organized work environment by delegating tasks to staff as needed.
- Checked orders for quality and completeness.
- Supervised the cleaning of dining areas, restrooms, kitchen equipment, and floors in order to maintain a safe and sanitary environment for customers and staff alike.
- Delegated tasks to employees and monitored activities and task completion.
- Ensured staff was properly trained on all aspects of their job duties, including safety protocols.
- Inspected food preparation areas to ensure proper sanitation standards were met at all times.
- Monitored employee performance to ensure compliance with company policies and procedures.
- Upheld company standards and compliance requirements for operations.
- Enforced safety guidelines among staff members in order to prevent accidents or injuries from occurring on the premises.
- Adhered to all health code regulations while preparing food items for customers.
- Managed inventory levels by monitoring stock levels, ordering supplies when necessary, and ensuring product quality was up to standard prior to use or sale.
Education
Associate of Arts - Communications
Lorain County Community College
Elyria, OH 06.2023 - 09.2026
Treca Digital High
Lorain, OHSkills
- Content creation
- Social media management
- Marketing strategy
- Email marketing campaigns
- Social media marketing
- Audience engagement
- Multimedia content creation
- Video production proficiency
- Digital design
- Creative cloud proficiency
- Editing software proficiency
- Image editing software
- Web analytics monitoring
- Keyword research analysis
- Data-driven decision making
- Research and analysis
- Market research
- Editorial planning
- Project management
- Deadline management
- Team collaboration
- Customer engagement
- Internal communications management
- Brand development
- Traditional marketing
- Digital photography
- Customer service
- Client relations
- Complaint resolution
- Conflict resolution
- Account management
- Relationship building
- Empathy and patience
- Positive demeanor
- Decision-making
- Multitasking and organization
- Scheduling
- Recordkeeping
- Clerical support
- Filing
- Shipping and receiving
- Order processing
- Stock management
- Order fulfillment
- Shipping and logistics
- Money handling
- Refunds processing
- Staff training
- Retail marketing
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Outlook
- Verbal and written communication
- Customer service
- Microsoft PowerPoint
- Microsoft outlook
- Microsoft Excel
- Verbal and written communication
Timeline
Associate of Arts - Communications
Lorain County Community College
06.2023 - 09.2026
Content Specialist
Bearing Technologies
03.2023 - Current
Etsy Shop Owner
Fandoms4U
06.2020 - 01.2023
Baker
Panera Bread
04.2020 - 11.2022
Shift Leader
Dunkin' Donuts
02.2018 - 05.2021
Treca Digital High