Alyssa Morgan
Chandler,AZ
Summary
Versatile Managing Director with 20 years of proven abilities across all levels of organizational management. Talented in developing partnerships, overseeing personnel and developing tactical plans to meet strategic goals. Proven leader with significant background in marketing, digital marketing and outreach in behavioral health.
Overview
21
21
years of professional experience
Work History
Business Development and Admissions
ZENITH BEHAVIORAL HEALTH
2023.01 - Current
- Admissions lead for adolescent programs with a goal of maintaining 65 beds at a capacity of 95% or higher.
- Oversight of outreach efforts and nurturing referent relationships via direct meetings, events, tours and consistent follow up.
- Oversight and implementation of collateral materials and online content.
- Responsible for customer care and community relationships.
- Created and maintained database containing information on business proposals and contacts.
- Collaborated with company departments to develop new strategies to capitalize on emerging customer and market trends.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Organized and detail-oriented with a strong work ethic.
Director of Business Development
VALLEY HOPE
2021.03 - 2022.03
- Oversight of outreach efforts and nurturing referent relationships via direct meetings, events, tours and consistent follow up.
- Supervision of Community Liaison and Alumni Coordinator positions.
- Created and implemented updated reciprocal referral protocol, resulting in increased admissions/leads and stronger partnerships.
- Navigated financial/contract decisions and marketing resources as part of Leadership Team.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Maintained referrals and a bed capacity of 90% to meet budget goals.
Managing Director/Co-Owner
SHORT GRAIN MEDIA
2014.08 - 2021.01
- Built and managed niche digital marketing agency focused on behavioral health/recovery field with main client building over one million organic visitors per year.
- Oversight and deep understanding of SEO, paid advertising, link building, content generation, conversion optimization (UX), lead generation, design, analytics, and budget planning.
- Maintained social media management, viral content generation and brand delivery.
- Supervised team of over 20 contractors and coordinated efforts in areas of design, UX, content, and link-building.
- Experienced in Salesforce, Mailchimp, Analytics, Constant Contact, AHREFS and various digital marketing tools.
- Monitored office workflow and administrative processes to keep operations running smoothly.
Director of Outreach and Marketing
CARLETON RECOVERY CENTERS
2013.02 - 2014.07
- Produced lead generation via relationship building with behavioral health related referral sources by 30% in one year.
- Created and launched referral/marketing/CEU events in conjunction with key partners to build relationships and branding.
- Led tours of facility and completed presentations offsite to build referents.
- Oversaw PPC and digital efforts online to drive leads directly from potential clients.
- Developed and maintained mutually beneficial relationships with agencies and organizations across state.
Offsite Program Manager
THE CANCER SUPPORT COMMUNITY, Formally The Wellness Community
2012.02 - 2013.02
- Responsible for oversight and growth of key hospital program contracts and maintenance.
- Ensured delivery of services, customer care and satisfaction of major contracts.
- Improved creation and distribution of marketing materials for clients within cancer support programs on a weekly basis.
- Led tours and hosted partnership events as well as assisted within development to raise funds and gain new contracts and business development.
- Managed and supervised administrative and daily program operations, complying with policies and regulations.
Outreach Manager
HAZELDEN NATIONAL
2011.08 - 2012.02
- Oversight of all marketing, outreach and communication efforts in Arizona, New Mexico, and Utah.
- Responsible for building new business, outreach and customer care to referring professionals, alumni, and patients.
- Traveled to meet with potential referral sources to provide information, build connections, and gain referrals into program.
- Coordinated and oversaw groups to travel to tour facility, presenting program benefits and building loyalty.
- Planned local and co-hosted event planning, including CE events for professionals increasing visibility in Arizona by 20%.
- Database/CRM management, tracking and follow-up.
- Developed network relationships with industry professionals to enhance community awareness and promote services.
Business Development Manager
DEVEREUX ARIZONA
2008.08 - 2011.08
- Oversight of all marketing, outreach, and communication efforts statewide
- Creation and management of events and luncheons to engage referents
- Responsible for census and new referrals for a program expected to gross over 2 million dollars annually
- Traveled statewide to manage all marketing efforts and new contracting opportunities
- Daily face-to-face and phone contact with referring agencies and families.
- Generated new business with marketing initiatives and strategic plans.
Technical Project Coordinator
ISAGENIX INTERNATIONAL
2007.08 - 2008.07
- Responsible for coordination and management of research and development projects including new product launches.
- Maintained relationships daily with manufacturers, customers, and consultants.
- Responded to consumer and contract inquiries with high level customer care.
- Worked with design team to deliver accurate and appealing labels for products, improving brand image by 20%.
- Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.
- Kept projects on schedule by managing deadlines and adjusting workflows.
Intake Coordinator /Community Liaison
FLORENCE CRITTENTON
2002.05 - 2007.08
- Managed marketing and intake department staff.
- Responsible for census maintenance, recovery, and growth of therapeutic group homes.
- Maintained contract relationships and built new contracts with local agencies resulting in a 30% increase in referrals.
- Coordinated all efforts closely with clinical department as well as completed biopsychosocial assessments of new residents.
- Oversaw all aspects of residential marketing and referrals including maintaining professional relationships with various contracting agencies,
- Created and oversaw referent event planning and led tours regularly of facility.
- Completed intake assessment forms and filed clients' charts.
- Answered phone calls and provided new clients with required paperwork to initiate service.
Private Nanny
Private Family
1996.05 - 2002.05
- Prepared healthy, age-appropriate snacks and meals.
- Monitored schedules to maintain sleeping, eating, and school schedules for children.
- Built positive and nurturing environments to support child social and emotional growth.
- Organized and cleaned home after activities by picking up toys and straightening up play room.
- Responsible for transportation, tutoring and activities 30 hours per week.
Education
Bachelor of Science - Psychology
Arizona State University
Glendale, AZ05.2002
Skills
- Digital Marketing
- Marketing & Outreach
- Event Planning
- Social Media Campaign
- Account Management
- Competitor Monitoring
- Customer Acquisition
- Verbal and Written Communication
- Content Generation and SEO
- Relationship Management
- Team Leadership & Coordination
- Strategic Planning
- Admissions Processes
- Process Improvement
- Strategic Partnership
Affiliations
A dynamic, results-driven professional with 20 years of management experience in marketing, digital efforts and outreach in behavioral health. Skills include business development in lead/referral generation, customer relation management, event management and working well within large and small teams. Digital marketing success through proven track record in SEO/SEM, content creation, design/UX, social media, budget coordination and maintaining and building relationships with internal teams, customers and providers.
My Interests
I enjoy a good puzzle or search for just about anything. My love of psychology and human behavior has me excited to meet and work with others. I have a passion for analyzing processes and improving systems.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Business Development and Admissions
ZENITH BEHAVIORAL HEALTH
2023.01 - Current
Director of Business Development
VALLEY HOPE
2021.03 - 2022.03
Managing Director/Co-Owner
SHORT GRAIN MEDIA
2014.08 - 2021.01
Director of Outreach and Marketing
CARLETON RECOVERY CENTERS
2013.02 - 2014.07
Offsite Program Manager
THE CANCER SUPPORT COMMUNITY, Formally The Wellness Community
2012.02 - 2013.02
Outreach Manager
HAZELDEN NATIONAL
2011.08 - 2012.02
Business Development Manager
DEVEREUX ARIZONA
2008.08 - 2011.08
Technical Project Coordinator
ISAGENIX INTERNATIONAL
2007.08 - 2008.07
Intake Coordinator /Community Liaison
FLORENCE CRITTENTON
2002.05 - 2007.08
Private Nanny
Private Family
1996.05 - 2002.05
Bachelor of Science - Psychology
Arizona State University
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