Summary
Overview
Work History
Education
Skills
Timeline
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ALYSSA RHONEY

Bentonville,AR

Summary

Content strategist, writer and copywriter with a background in the creative arts and wellness. Strong interest in personal development, holistic education, mental health, mentorship, and advocacy.

Overview

5
5
years of professional experience

Work History

CONTENT WRITER & COPYWRITER

SHORTFORM
01.2020 - Current
  • Crafted research-driven, long-form, contextualized guides and educational exercises for business non-fiction books as a core content writer.
  • Transitioned to YouTube department, co-managed channel, developed marketing strategy, wrote 10-15 minute scripts for content promoting Shortform brand.
  • Currently co-managing the TikTok team and channel. Keep track of analytics, develop content strategy designed to grow Shortform brand on TikTok platform. Brainstorm, write, perform, and produce trend-ready, daily content for channel. Produced 15k followers in first 6 weeks.
  • Founder and facilitator of digital, company-wide wellness & productivity community & weekly support groups.

COPYWRITER

PAYCASH GROUP
01.2022
  • Crafted concise, hip, engaging landing page copy for website.

COPYWRITER

HILARY JACKENDOFF MEDITATION
01.2022
  • Crafted meaningful email/newsletter copy adapted to client's creative voice, and wrote website copy/promotional copy, incorporating topical research (meditation/trauma/wellness).

COPYWRITER

NOMADE
01.2022
  • Wrote human-centric, creative copy for client's mobile app (centered around sustainability, community, and social change) incorporating SEO, and conducted contextual research.

COPYWRITER & SOCIAL MEDIA ASSISTANT

BUTTON POETRY
01.2018
  • Implemented digital marketing strategies on Tumblr, wrote YouTube copy, managed a database of creative content, and utilized analytics to boost follower growth on Tumblr.

COPYWRITER & DIGITAL MARKETING ASSISTANT

GLOW BIO
01.2017
  • Wrote creative social media copy, built dual-platform digital marketing campaigns, expanded social media reach via blogging, SEO, FB marketing, email/newsletter, Instagram (started at 6k followers, grew to 14k in 6 months).

COPYWRITER & ACCOUNT EXECUTIVE

NICH MARKETING
01.2017
  • Worked with clients to meet advertising needs and build on-brand copy
  • Produced ideas for innovative campaigns, pitched creative stories to prospective clients, and worked closely with creative director to devise creative strategies.

Education

Certification - Social-Emotional Arts Facilitation

UCLARTS & WELLNESS
Los Angeles, CA
12.2019

Training Course - Comedy Writing

GERRY KATZMAN COMEDY
Los Angeles
03.2016

BFA - Acting

SOUTHERN OREGON UNIVERSITY
Ashland, OR
06.2013

Skills

  • Copyediting: editing, grammar, tone, organization, etc
  • Social Media: brand voice, account management, etc
  • Research: strategies, theory, content, etc
  • Leadership: team-player, coaching, we over me, etc
  • Platforms: Tumblr, Twitter, YouTube, Instagram, Facebook, Tik Tok, Pinterest, and Reddit
  • Programs: Google Suite, Microsoft Office, Wordpress, Adobe Acrobat, Slack, Hootsuite, and Buffer

Timeline

COPYWRITER

PAYCASH GROUP
01.2022

COPYWRITER

HILARY JACKENDOFF MEDITATION
01.2022

COPYWRITER

NOMADE
01.2022

CONTENT WRITER & COPYWRITER

SHORTFORM
01.2020 - Current

COPYWRITER & SOCIAL MEDIA ASSISTANT

BUTTON POETRY
01.2018

COPYWRITER & DIGITAL MARKETING ASSISTANT

GLOW BIO
01.2017

COPYWRITER & ACCOUNT EXECUTIVE

NICH MARKETING
01.2017

Certification - Social-Emotional Arts Facilitation

UCLARTS & WELLNESS

Training Course - Comedy Writing

GERRY KATZMAN COMEDY

BFA - Acting

SOUTHERN OREGON UNIVERSITY

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