Summary
Overview
Work History
Education
Skills
Timeline
Generic
ALYSSA SENN

ALYSSA SENN

Sales Leader
Naperville,US

Summary

Strategic and people-focused leader with 13+ years of experience managing multi-layered teams. Driving revenue and operational excellence across sales, customer experience, and supply chain functions. Passionate about building collaborative and agile environments while developing talent pipelines that support long-term business growth. Looking for a sales leadership role that supports career growth in a B2B segment.

Overview

15
15
years of professional experience

Work History

Sales and VOC Manager

Haworth
05.2024 - Current
  • Directed CRM and pipeline integration, creating SOPs and positioning the inside team as subject matter experts to support post-sales activities.
  • Established and cascaded clear Objectives & Measures (O&Ms) to ensure alignment with business strategies and performance expectations.
  • Spearheaded Voice of Customer (VOC) forums and cross-functional stakeholder reviews, resulting in a 15% increase in customer reviews and actionable insights for product and service improvements.
  • Monitored team performance metrics and regularly reported results to Sales Leadership, driving accountability and continuous improvement.

Sr. Manager, B2B Sales and Operations

Crate & Barrel
07.2017 - 05.2024
  • Managed a team of account managers and regional sales managers that grew B2B sales by 54% YOY
  • Enabled sales team by leveraging customer analytics and creating strategic resources to gain market share
  • Cultivated strong partnerships across the organization to increase efficiencies and build scalable solutions for customers
  • Developed and implemented KPIs for customer service teams that drove strategic sales, customer retention and operational best practices
  • Designed dynamic onboarding training with key customers that was tailored to customer needs

National Account Manager

American Hotel Register
03.2015 - 07.2017
  • Gained 5% market share with largest account ($350 M) by selling turnkey warehousing and infrastructure solutions
  • Spearheaded team that developed best practices for sales teams that resulted in improved integrated operational planning
  • Created custom product line to meet customer needs, which resulted in 15% incremental sales and increased customer satisfaction
  • Negotiated distribution contract with a key customer and implemented actionable reporting to ensure service and pricing compliance that resulted in 5% savings

Sr. Supply Chain Project Manager

American Hotel Register
08.2012 - 03.2015
  • Evaluated customer supply chain strategy to eliminate inefficiencies and minimize inventory exposure
  • Lead a cross-functional team of 20+ members to build homegrown project management software
  • Reduced project lead times by identifying concurrent processes and establishing role responsibilities
  • Provided customers with relevant and impactful reporting regarding supply chain metrics
  • Ensured contract compliance throughout supply chain

Executive Team Leader

Target
08.2010 - 08.2012
  • Managed a team consisting of five departmental managers and 50-100 team members to maximize productivity of a business grossing $80 million annually.
  • Built teams by assessing and selecting top talent at all levels and developing business leaders through the use of impactful talent management tools.
  • Proactively leveraged tools, reports and processes to meet or beat performance goals & complete departmental objectives through project work while building the kind of diverse and inclusive team that people want to be on and stay on.

Education

Bachelor of Science - Business Management and Marketing

University of Iowa
Iowa City, IA
05.2010

Skills

Strategic Leadership – Experienced in leading multi-layered teams, aligning operations with business goals, and driving organizational change

Sales Enablement & Customer Success – Proven track record in B2B sales growth, customer advocacy, segmentation strategy, and post-sales support optimization

Process Improvement & Operational Excellence – Skilled in SOP development, KPI implementation, and identifying efficiencies that increase revenue and scalability

CRM & Data Systems Integration – Proficient in Salesforce, SAP, and other CRM/reporting tools; led successful pipeline integrations and data-driven decision-making

Cross-Functional Collaboration – Effective in partnering with Sales, IT, Pricing, Customer Service, and other departments to ensure seamless execution and alignment

Training & Talent Development – Designed onboarding and technical training programs; built responsive teams and strong talent pipelines for future leadership

Analytics & Reporting – Skilled in behavioral analytics and data visualization tools (Tableau, Microstrategy, Business Objects) to monitor performance and inform strategy

Timeline

Sales and VOC Manager

Haworth
05.2024 - Current

Sr. Manager, B2B Sales and Operations

Crate & Barrel
07.2017 - 05.2024

National Account Manager

American Hotel Register
03.2015 - 07.2017

Sr. Supply Chain Project Manager

American Hotel Register
08.2012 - 03.2015

Executive Team Leader

Target
08.2010 - 08.2012

Bachelor of Science - Business Management and Marketing

University of Iowa
ALYSSA SENNSales Leader
Profile created at Zety.com