Alyssa Serrano

• Prepared accurate, detailed quotations for lighting products based on customer requirements and project specifications.

• Interpreted electrical drawings, ceiling plans, and other project documents to determine the most suitable products and solutions.

• Applied competitive pricing strategies to deliver profitable quotations while meeting customer needs.

• Coordinated with vendors to obtain up-to-date pricing, product details, and availability.

• Collaborated with customers to understand their specific needs, offering technical support and tailored solutions.

• Built and maintained strong relationships with key vendors and customers to ensure ongoing business success.

• Coordinated with internal departments such as purchasing and logistics to ensure smooth order fulfillment and delivery.

• Led and managed complex lighting projects from initial concept through to final implementation.

• Applied extensive technical knowledge of lighting systems, design principles, and industry standards to ensure successful project outcomes.

• Fostered strong relationships with clients, contractors, and internal teams, using clear and effective communication throughout the project lifecycle.

• Resolved any technical issues that arose during project execution, ensuring client satisfaction and project success.

• Accurately processed lighting product orders, verifying product details, quantities, pricing, and delivery addresses.

• Communicated with customers and sales teams to resolve order-related queries and ensure accurate processing.

• Responded to customer inquiries about order status, product availability, and pricing, providing timely and accurate information.

• Ensured all order information, including billing and shipping details, was correct and up to date.

• Maintained thorough knowledge of lighting products and specifications to support both customers and sales staff.

Led and motivated a high-performing team, ensuring alignment with store objectives and KPIs.

• Provided coaching, training, and development opportunities to team members to support career growth.

• Established clear performance expectations and held team members accountable for achieving goals.

• Drove store business initiatives to increase sales and improve key performance metrics.

• Analyzed daily sales reports and trends to make real-time strategic adjustments to operations.

• Recruited, hired, and trained employees, ensuring strong staff retention and performance.

• Developed and implemented training programs to prepare new Store Managers across multiple locations in NJ and TX.

• Managed succession planning, promoting four employees into Store Manager positions.

• Conducted annual performance reviews and provided actionable feedback to all team members.

• Effectively handled performance issues and customer concerns to ensure high levels of satisfaction.

• Oversaw day-to-day operations, managing staff schedules, inventory, and sales goals for the store.

• Maintained high customer service standards, ensuring a positive shopping experience.

• Developed and managed staff training programs to ensure product knowledge and service excellence.

• Coordinated hiring, scheduling, and succession planning for a team of seven employees.

• Produced weekly and monthly reports to track sales, inventory levels, and staff performance.

Led daily store operations and ensured compliance with company policies and procedures.

• Motivated and coached a diverse team, fostering professional growth and adherence to store standards.

• Managed store layout, product positioning, and in-store promotions to enhance the customer shopping experience.

• Conducted ongoing training to keep staff informed on new products, services, and company updates.

• Handled staff scheduling, recruitment, and performance evaluations for a team of five.

• Managed inventory, accounting, and product budgets to optimize store operations.