Summary
Overview
Work History
Education
Skills
Timeline
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Alyssa Serrano

Deer Park

Summary

Motivated and detail-oriented property management professional with extensive experience in leasing, tenant relations, and property operations. Eager to contribute strong organizational, communication, and leadership skills to optimize property performance, enhance resident satisfaction, and ensure smooth daily operations. Aiming to drive high occupancy rates, improve revenue, and maintain compliance with industry regulations while supporting the overall success of the property management team.

Overview

6
6
years of professional experience

Work History

Leasing Manager

Capstone Management
08.2024 - Current
  • 1,062 Units
  • Directed a full lease-up during a complete interior and exterior property renovation.
  • Drive leasing traffic through targeted social media marketing.
  • Plan, coordinate, and execute resident and prospect events.
  • Manage and maintain website content, ensuring accuracy at all times.
  • Review and process all application approvals and denials.
  • Oversee and manage the lease renewal process.
  • Prepare and present daily and weekly reports for management and client calls.
  • Collaborate with the Property Manager and Regional Manager to achieve weekly and monthly leasing goals.
  • Developed marketing strategies to attract new tenants, ultimately improving occupancy rates.
  • Optimized unit turnover times by working closely with maintenance staff to prioritize repairs and cleaning tasks.
  • Managed daily and weekly marketing and leasing plans.
  • Collaborated with maintenance teams to address property upkeep, enhancing overall appearance and functionality of units.
  • Trained leasing professionals on regulatory requirements, company policies, and office procedures.
  • Coordinated move-in logistics for new residents, easing their transition into their new homes while maintaining a smooth workflow within the office environment.
  • Created, coordinated, and engaged in marketing campaigns.
  • Boosted tenant retention rates with proactive communication strategies designed to foster long-term relationships.
  • Developed tenant referral program, leveraging existing relationships to increase occupancy.
  • Delivered emergency 24-hour on-call service for tenants on building issues.
  • Built strong relationships with clients through exceptional customer service, resulting in increased lease renewals.
  • Increased tenant satisfaction by addressing concerns promptly and effectively resolving issues.
  • Enhanced company reputation as a leader in the industry through consistently delivering outstanding customer service.
  • Negotiated favorable contract terms with vendors, reducing expenses for property management companies.

Assistant Property Manager

Capstone Management
01.2024 - 08.2024
  • 1,062 Units
  • Successfully assumed management of a property with $1.5M in delinquency, reducing outstanding balances by 75% within a short timeframe.
  • Committed to lowering delinquency rates through consistent follow-up and proactive collection efforts.
  • Assisted with resolving tenant issues such as maintenance requests, noise complaints, and lease violations.
  • Monitored rent collections and followed up on overdue payments, managing late fees and issuing notices.
  • Supported the development of strategies to reduce delinquencies and improve cash flow.
  • Followed up on delinquent tenants and coordinated collection procedures.
  • Completed final move-out walk-throughs with tenants to identify required repairs.
  • Kept accurate records of all resident and tenant correspondence.
  • Oversaw monthly collections and maintained high payment rates by building positive relationships with tenants.
  • Conducted regular property inspections to identify potential issues and ensure compliance with safety regulations.
  • Processed security deposit refunds.
  • Conducted thorough inspections of all vacant units, documented conditions, and coordinated make-ready processes on-site.
  • Scheduled contractors for repairs and maintained an organized make-ready board for upcoming leased units.
  • Provided property manager and clients with detailed daily and weekly delinquency reports.

Leasing Professional

RReaf Residential
01.2022 - 01.2024
  • 415 Units
  • Conducted property tours, showcasing units and highlighting key selling points to prospective tenants.
  • Qualified prospective residents and provided detailed information about lease terms, amenities, and the surrounding neighborhood.
  • Assisted in lease preparation, ensuring all terms were clearly communicated and legally compliant.
  • Contributed to achieving high occupancy rates through effective leasing strategies.
  • Coordinated move-ins and move-outs efficiently, minimizing vacancy periods between tenants.
  • Monitored property appearance regularly, working with maintenance teams to address any issues promptly.
  • Toured property with prospective tenants and provided wealth of information in regards to its key features.
  • Collaborated with maintenance teams to resolve tenant issues quickly, ensuring high satisfaction levels.
  • Participated in regular training sessions to stay updated on industry trends and best practices in property management.
  • Resolved conflicts between tenants regarding noise, encroachments, and parking.
  • Managed online listings on various platforms, ensuring accurate information and prompt response times for inquiries.
  • Invited prospects to fill out application upon completion of property tour.
  • Increased lease renewals by building strong relationships with tenants and addressing their concerns promptly.
  • Enhanced property reputation through proactive outreach efforts within the local community.
  • Organized community events to foster a positive living environment for all residents.
  • Distributed and followed up on tenant renewal notices.
  • Greeted clients, showed apartments, and prepared leases.
  • Responded to requests and scheduled appointments for property showings.
  • Verified tenant incomes and other information before accepting lease applications.
  • Assisted prospective tenants in paperwork completion and other logistics to facilitate smooth move-in processes.
  • Inspected properties before and after new tenant move-ins to schedule maintenance, cleaners, and other services.

Leasing Professional

Derbyshire Investments
08.2019 - 05.2020
  • 202 Units
  • Managed tenant relations and lease administration, ensuring tenant satisfaction and timely lease renewals.
  • Conducted property tours, qualified prospective residents, and prepared lease agreements.
  • Ensured compliance with fair housing laws and used leasing software to manage applications and tenant records.
  • Supported overall property operations, including marketing, leasing, and maintaining high occupancy rates.
  • Provided personalized tours of properties, showcasing unit features and amenities tailored to each prospect''s needs.
  • Streamlined the leasing process for prospective residents, resulting in higher conversion rates.
  • Maintained detailed records of tenant interactions, enabling effective communication across team members when addressing ongoing issues or requests.
  • Toured property with prospective tenants and provided wealth of information in regards to its key features.
  • Collaborated with maintenance teams to resolve tenant issues quickly, ensuring high satisfaction levels.
  • Resolved conflicts between tenants regarding noise, encroachments, and parking.
  • Managed online listings on various platforms, ensuring accurate information and prompt response times for inquiries.
  • Invited prospects to fill out application upon completion of property tour.

Education

High School Diploma -

Deer Park High School
Deer Park, TX
05.2019

Skills

  • Property Management Software: RealPage, Knock and Reputation
  • Social media engagement
  • Payment collection
  • Fair housing laws
  • Social media marketing
  • Event planning
  • Staff management
  • Violation resolution
  • Teamwork
  • Problem-solving
  • Time management
  • Multitasking
  • Department oversight
  • Leading meetings
  • Microsoft office

Timeline

Leasing Manager

Capstone Management
08.2024 - Current

Assistant Property Manager

Capstone Management
01.2024 - 08.2024

Leasing Professional

RReaf Residential
01.2022 - 01.2024

Leasing Professional

Derbyshire Investments
08.2019 - 05.2020

High School Diploma -

Deer Park High School

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