Alyssa Simmons
McKinney,TX
Summary
Enthusiastic and experienced hotel sales professional with eight years of successful management and leadership in the hospitality industry. Seeking a Sales Business Analyst role at a progressive hotel where analytical skills and deep understanding of sales are leveraged drive revenue growth and enhance guest satisfaction.
Overview
9
9
years of professional experience
Work History
Sales System Analyst
Loews Hotels & Co
09.2022 - 04.2023
- Collaborated with upper management to drive strategy and implement new processes.
- Monitor all incoming leads from various sources including CVENT, IDSS, and online inquiry and respond directly to client, lead channels, or clients provided response tool.
- Primary Delphi, Opera, and CVENT administrator for Loews Vanderbilt, Loews New Orleans, and Loews Coral Gables Hotels while providing support to other Loews properties as needed.
- Work closely with other Sales System Analysts to review business opportunities that require additional analysis.
- Provide Sales Managers with notes in bookings so when proceeding to next steps there is appropriate information at their fingertips.
- Create, generate and distribute monthly, weekly and daily EOM and pace reports from SSRS and/or Delphi.
- Strategically block space and rooms to optimize and maximize revenue and to reduce labor expenses.
- Weekly monitoring of concession costs, comp room calculations, group pricing, RevPAR, total hotel spend, and other metrics.
- Prepare and execute sales contracts, addendums, and sleeping room lists.
Corporate Catering Sales Manager
Benchmark Hospitality
01.2020 - 10.2020
- Collaborated with clients to confirm event details such as setup logistics, decorations and food and beverage selections to fulfill client requests.
- Organized corporate meetings, trade shows, and conferences to satisfy client requirements and increase facility revenues.
- Participated in planning meetings, site visits and vendor evaluations to enhance quality of client services.
- Exceeded quarterly sales goals by 11%.
- Familiar with property's need periods, holidays, and holes to fill in all years of hotel's booking cycle.
- Managed accounts to retain existing relationships and grow share of business from competitive set hotels.
- Prepare and execute sales contracts, event orders, group resumes to internal and external customers.
Corporate Catering Sales Manager
Aimbridge Hospitality
04.2017 - 12.2019
- Exceeded both quarterly and annual sales goals by 25% year after year.
- Organized corporate meetings, trade shows, and conferences to satisfy client requirements and increase hotel revenues.
- Participated in planning meetings, site visits and vendor evaluations to enhance quality of client services.
- Familiar with property's need periods, holidays, and holes to fill in all years of hotel's booking cycle.
- Prepare and execute sales contracts, event orders, group resumes to internal and external customers.
- Managed accounts to retain existing relationships and grow share of business from competitive set hotels.
- Support out-of-office Sales Managers as their backup to ensure tentative bookings and new leads maintain momentum.
- Monitor lost leads and tentative pipeline to uncover business that would positively impact hotel revenues.
- Increased website traffic and conversions through email and social media marketing.
Senior Project Associate
PFSweb
07.2016 - 11.2016
- Monitored project progress, identified risks and took corrective action as needed.
- Maintained open communication by presenting regular updates on project status to customers.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Tracked project and team member performance closely to quickly intervene in mistakes or delays.
- Verified quality of deliverables and conformance to specifications before submitting to clients.
- High-level calendar management for 26 project managers across multiple timezones and countries.
Executive Meeting Manager
JQH Hotels & Resorts
01.2014 - 07.2016
- Negotiated complex vendor contracts for hotel, transportation, entertainment, audio-visual and catering needs.
- Designed event specifications to meet organizational needs and objectives.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Enter and transcribe accurate room pick up, revenue, and expense forecasts according to established guidelines
- Prepare and execute sales contracts, event orders, group resumes to internal and external customers.
- Successfully planned and executed 500 meetings and events per year, ranging from two to 2,000 attendees
Education
Associate of Arts -
Collin County Community College District
Frisco, TX12.2016
Skills
- Capacity and revenue planning
- Forecasting
- Big-picture critical thinking and analytical forecasting
- Meticulous and accurate revenue reporting
- Delphi, CVENT, Opera, Lightspeed, and CI/TY administrator and expert
- Sales contract drafting and negotiating
- Strong written and verbal communication
- Impeccable networking and rapport building
Timeline
Sales System Analyst
Loews Hotels & Co
09.2022 - 04.2023
Corporate Catering Sales Manager
Benchmark Hospitality
01.2020 - 10.2020
Corporate Catering Sales Manager
Aimbridge Hospitality
04.2017 - 12.2019
Senior Project Associate
PFSweb
07.2016 - 11.2016
Executive Meeting Manager
JQH Hotels & Resorts
01.2014 - 07.2016
Associate of Arts -
Collin County Community College District