Alyssa Spence

• Lead internal and external communications strategies including executive communications, visual communications, paid media, social media, public relations, and media relations.
• Manage team of three, as well as five marketing, brand, and PR agencies, and multiple contractors.
• Oversee content creation via articles, blogs, ebooks, case studies, market reports and research, ads, videos, webinars, and events.
• Establish content, narrative and production for bi-weekly CEO townhall meetings with 5k+ employees.
• Create and and launch go-to-market strategies across 10+ products and ~five lines of business.
• Boost brand awareness and generate leads while managing internal and external marketing campaigns and programs.

*Marketing and communications team Integration Lead during Uber Freight's acquisition of Transplace.

• Developed strategic internal and external communications upon bringing Transplace and Uber Freight together, highlighting partnership and defining new category in logistics tech market.
• Worked with key stakeholders to create and launch new brand pillars, corporate messaging, and combined product hierarchy.
• Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base among shippers and carriers.
• Supervised and managed new joint product go-to-market strategy, campaigns and communication.
• Managed website copy and design, and launched new Uber Freight website and blog in three months.
• Executed and launched new Uber Freight intranet in three months.
• Collaborated with People team to define and message new mission, core values and behaviors, and executed multiple internal promotional campaigns and learning and development trainings to educate employees.
• Oversaw all content, messaging, and production for first-ever Transplace and Uber Freight joint customer event (~500 attendees).
• Successfully led rebranding of all Transplace's social media, digital assets and physical assets including 25+ offices throughout North America and Europe to Uber Freight over a four month period.
• Proved successful working within tight deadlines and fast-paced atmosphere.

• Developed and implemented marketing plans and campaigns driving sales and brand objectives.
• Wrote engaging and successful communications supporting marketing, advertising, email, and website copy.
• Directed multiple, large-scale projects across the organization, and go-to-market activities, including Transplace's expansion into Europe.
• Supervised and managed product-related communication to achieve messaging accuracy and product correctness.

• Led internal and external communications, and managed PR agency and strategy.
• Launched new Transplace website and digital asset management system for the department.
• Managed content and production for various customer events including annual Shipper Symposium, quarterly vertical summits, bi-annual customer advisory board meetings, leadership meetings, and sales meetings.
• Led social media program and employee social ambassador program.
• Directed development of new brand guidelines and execution strategy.
• Worked with sales to create prospect and customer presentations.

• Managed team budget, calendars, and scheduled events for multiple staff members.
• Planned trade shows and vendor fairs.
• Implemented and managed monthly employee newsletter.
• Worked with external agencies on content development.
• Composed daily posts for social media and helped build corporate presence.

• Delivered exceptional customer service to every client by leveraging extensive knowledge of products and services.
• Educated customers about billing, payment processing, and support policies and procedures.
• Monitored and tracked customer shipments and prepared updated shipment reports.

• Processed and entered customer orders into database and provided proactive customer service.
• Generated documentation and information required for customer shipments.
• Handled high-volume paperwork and collaborated with administrators to resolve problems.